Fiat 500 Pink – Click above for high-res image

In case British motorists were left with any doubt that the Fiat 500 is targeted mainly at hairdressers and the Sex and the City crowd, Fiat UK has launched the special edition you see here.

Called, appropriately enough, the Fiat 500 Pink, the special retro-mini is, well... decked out in pink. Nothing much more about it than that, really. It's based on the 1.2 Lounge trim level, and comes with start-stop engine management, a sunroof, a black interior (complimented by the same shade of Pepto as the exterior) and some special badges here and there.

Sorta like the Barbie edition then, only without the Barbie branding. A far cry from an Abarth it may be, but all in all it's not a bad value, packing £1,500 worth of optional extras for only a £1,000 premium. Details in the press release after the jump.

[Source: Fiat UK]
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PRESS RELEASE

500 GETS IN THE PINK
19 January 2010

It's the limited edition Fiat 500 that customers have been asking for ever since the popular city car was launched in 2008 – the 500 Pink has arrived.

Just 500 examples of the super-stylish supermini will be available when it goes on sale from today (19 January) – and customers will only be able to order one online.

Appealing mainly to young women, the 500 Pink looks set to become 2010's 'must-have' motoring fashion item, and is the first of several exciting Fiat 500 limited editions that will be introduced during this year.

Based on the 1.2 Lounge specification, the Fiat 500 Pink features:
  • Start&Stop
  • Sunroof
  • Leather gear knob
  • Black interior
  • Side rubbing strip with 500 badge
  • Special pink key cover
  • Special carpet mats

The new car costs £11,700 OTR – just £1,000 more than the 1.2 Lounge but with £1,500 worth of extra equipment.
Start&Stop – which stops the engine automatically whenever traffic conditions bring the car to a complete halt, and restarts it immediately when the driver wants to move off again – is fitted as standard, in line with all new 500s. Its inclusion means the car is not just a fashion item, but presents a serious case for the environment too.

"I am delighted that we are now able to offer the 500 Pink – just like many of our customers who have been asking us for this limited edition," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. "It will appeal to free thinking drivers who have a distinctive personality and, with all the benefits of Fiat 500 already there, we have no doubt that it will prove a fantastic purchase for its new owners."

For more details on the Fiat 500 Pink or to place an order, customers should visit: www.fiat.co.uk/500pink.