• Jan 21st 2010 at 9:02AM
  • 16

Fiat 500 Pink – Click above for high-res image

In case British motorists were left with any doubt that the Fiat 500 is targeted mainly at hairdressers and the Sex and the City crowd, Fiat UK has launched the special edition you see here.

Called, appropriately enough, the Fiat 500 Pink, the special retro-mini is, well... decked out in pink. Nothing much more about it than that, really. It's based on the 1.2 Lounge trim level, and comes with start-stop engine management, a sunroof, a black interior (complimented by the same shade of Pepto as the exterior) and some special badges here and there.

Sorta like the Barbie edition then, only without the Barbie branding. A far cry from an Abarth it may be, but all in all it's not a bad value, packing £1,500 worth of optional extras for only a £1,000 premium. Details in the press release after the jump.

[Source: Fiat UK]
Show full PR text

19 January 2010

It's the limited edition Fiat 500 that customers have been asking for ever since the popular city car was launched in 2008 – the 500 Pink has arrived.

Just 500 examples of the super-stylish supermini will be available when it goes on sale from today (19 January) – and customers will only be able to order one online.

Appealing mainly to young women, the 500 Pink looks set to become 2010's 'must-have' motoring fashion item, and is the first of several exciting Fiat 500 limited editions that will be introduced during this year.

Based on the 1.2 Lounge specification, the Fiat 500 Pink features:
  • Start&Stop
  • Sunroof
  • Leather gear knob
  • Black interior
  • Side rubbing strip with 500 badge
  • Special pink key cover
  • Special carpet mats

The new car costs £11,700 OTR – just £1,000 more than the 1.2 Lounge but with £1,500 worth of extra equipment.
Start&Stop – which stops the engine automatically whenever traffic conditions bring the car to a complete halt, and restarts it immediately when the driver wants to move off again – is fitted as standard, in line with all new 500s. Its inclusion means the car is not just a fashion item, but presents a serious case for the environment too.

"I am delighted that we are now able to offer the 500 Pink – just like many of our customers who have been asking us for this limited edition," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. "It will appeal to free thinking drivers who have a distinctive personality and, with all the benefits of Fiat 500 already there, we have no doubt that it will prove a fantastic purchase for its new owners."

For more details on the Fiat 500 Pink or to place an order, customers should visit: www.fiat.co.uk/500pink.

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    • 1 Second Ago
      • 5 Years Ago
      Zomg zomg!!111!!! I HAVE to have one like now.

      Except I don't, give me an Abarth over this any day of the week.
      • 5 Years Ago
      Abarf 500
      • 5 Years Ago
      Utterly revolting. I have seen an ancient twelve year old Panda special edition in this vile colour being driven by a raddled blonde slapper with four inch nails and more earrings and make-up than Liberace on a bad day.

      Normally I'm all for a bit of fun, but in this case I feel al little unwell.
      • 5 Years Ago
      It's cute :D
        • 5 Years Ago
        You should've written it more in context. For example:

        "OMG soooo cute ^_^ . omg i want this omg!!111~~~~ kekekekke"
        • 5 Years Ago
        lol I'm just saying is all.
        • 5 Years Ago
        He better get that paper bag he used last time.
      • 5 Years Ago
      And then I've just remembered; a pink '59 caddy looks sweet. So what the hell...
      • 5 Years Ago
      "The Barbie Edition", what a brilliant way of describing it.

      That said, I can't help finding it quite cute and I'm not exactly what you'd call a Barbie girl. You can't accuse this car of not having a personality.

      Have I made this up completely, or do I remember reading something about a guy who painted a 500 pink with nothing but nail varnish? I looked here: http://www.fiat.co.uk/500pink/ but I couldn't find anything about it.
      • 5 Years Ago
      Paul 34 sums it up perfectly.
      • 5 Years Ago
      I don't think a "hairdresser" would be caught dead in that car. Maybe Paris Hilton.
      • 5 Years Ago
      I love the 500......but would rather have someone stab knitting needles in my balls then drive that thing.

      Yeah I hate the cool pink that much.

      "Knitting Needles"
      • 5 Years Ago
      This is an extremely offensive post. Hairdressers? Do you mean those of us with a certain sexual orientation? Shame shame shame on you.
        • 5 Years Ago
        no dude, they mean hairdressers...
      Former S-owner
      • 5 Years Ago
      In the USA it should be marketed as the Good & Plenty edition...

      Once upon a time there was an engineer
      Choo Choo Charlie was his name, we hear.
      He had an engine and he sure had fun
      He used GOOD & PLENTY candy to make his train run.
      Charlie says "Love my GOOD & PLENTY!"
      Charlie says "Really rings my bell!"
      Charlie says "Love my GOOD & PLENTY!"
      Don't know any other candy that I love so well!
      • 5 Years Ago
      MY EYES!!!!!!!!!
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