• Jan 21st 2010 at 5:58PM
  • 27
2010 Volvo C70 – Click above for high-res image gallery
Do you know anyone who owns a Volvo C70? We don't either. The hard top convertible hasn't been a strong seller here in the U.S. since it was introduced in 2008, but Volvo is trying to do something about that for the 2011 model year. For starters, Volvo gave its lone convertible offering a nice refresh, with a new front end in the mold of the XC60 and S60 and new, higher-end taillamps. The even better news is that Volvo has improved the C70 while at the same time offering more bang for the buck.

The 2011 C70 will start at $39,950 ($40,800 with $850 destination charge). That's a mere $50 cheaper than the 2010 model, but Volvo says it added $4,000 in standard features to sweeten the pot. Among the newly standard equipment is a five-speed automatic transmission, Sirius satellite radio and Sovereign Hide leather upholstery. Cranberry leather can replace the Sovereign Hide leather upholstery at no charge. Other changes include a new, wider instrument panel with gauges that are unique to the C70.

The 2011 C70 will retain its 2.5-liter turbo five cylinder engine with 227 horsepower. Hit the jump to read over the Volvo press release.

[Source: Volvo]

Show full PR text
Offering the best of both worlds: open air freedom or beautifully sculpted coupe, the 2011 Volvo C70 is offered at a starting price of just $39,950*. The price is inclusive of several standard features that were previously optional and represent an approximate $4,000 savings from a similarly equipped 2010 C70. For 2011, the Volvo C70 comes standard with an automatic 5-speed transmission, SIRIUS satellite radio and luxurious Sovereign Hide leather upholstery.

First seen in the U.S. at the South Florida International Auto Show, the 2011 Volvo C70 receives a bold new look and a number of interior enhancements. With its new front appearance, the 2011 Volvo C70 reveals traces of the S60 Concept Car that was unveiled in early 2009. The C70 now relates more closely to the design language of the larger cars in the Volvo model range

Bodywork details such as the front fender have also been redesigned, contributing to the decidedly altered appearance. The nose is more wedge-shaped and has been given added three-dimensional depth by moving some elements of the front both longitudinally and vertically. The new headlights and the décor around the foglights, for instance, have been angled offset up and to the rear, at the same time as the detailing of the lower grille has been enhanced. From head-on, the front forms an open, inviting "V." The enlarged iron mark and the new, larger air intake reinforce the self-assured stance.

The exclusive high-tech LED lights, similar to what's found on the Volvo XC60, are the most noticeable update at the rear. The entire taillight unit is clearly integrated with the oval that frames the new C70's rear panel, making the rear appear wider and lower. Like the front end, new lines and details in the bumper and elsewhere have been integrated to emphasise the depth and dynamism of the design language.

The interior has been updated in several respects to create a unique ambience in the Volvo C70. The instrument panel has been redesigned, giving it a wider, sleeker look and the surface of the panel has a new texture that enhances the feeling of quality. The exclusive new instruments, with gauges and graphics specific to the C70, are yet another example of how the car's premium feel has been enhanced.

Complimenting the enhanced interior are the gorgeous Sovereign hide soft leather seats. This ultra-soft leather covers the entire seat, not simply the seat cushions, owing to a very premium look and feel throughout the interior.

Also new inside, the Cranberry leather seating surfaces (these are not Sovereign hides) is a no-cost option. Taking a cue from these seats is the new-for-2011 Flamenco Red Pearl exterior paint. Combined, they create a truly unique and eye-catching appearance.

One important part of the side-impact and rollover protection is the Inflatable Curtain, IC, which is installed in the door since there is no roof rail to utilize. The curtain has an extra-stiff design featuring twin rows of offset panels. As a result, the curtain can remain upright longer and help protect the head even if the window is open. Additionally, the curtain deflates slowly, helping to provide added protection in the event of a roll over situation.

In addition to the inflatable curtains on either side, the front seat occupants also have side-impact airbags. The size of these bags shield the chest and hips. What is more, the inflatable curtain interacts with the belt pre-tensioners to contribute to the best possible protection for front seat occupants in a side impact or rollover situation. All four seats come with safety belt pre-tensioners.

The Volvo C70 transforms smoothly from a stylish coupe into an open convertible in about 30 seconds. Just press a button and the three-piece steel roof folds quickly and silently away, disappearing neatly into the trunk.

But the Volvo C70 is about more than safety and an innovative roof. In the U.S., the 2011 C70 is offered with a powerful 227 horsepower turbocharged five-cylinder engine that's mated to a standard five-speed automatic transmission with driver selectable Geartronic shifting. Power is seamlessly distributed to the front wheels with Volvo's standard Dynamic Stability and Traction Control (DSTC) system

2011 Volvo C70 T5 - $39,950*

Convenience Package - $1,000
Keyless drive
Homelink® remote garage door opener
Rear park assist
Integrated compass for auto-dimming rear view mirror

Multimedia Package - $2,600
Dynaudio 14-speaker (includes two 8-inch subwoofers) premium sound system with Dolby® Pro Logic® II surround sound
Navigation system with real time traffic updates
Map Care - Two complimentary map updates

Dynamic Trim Package - $1,000
18-inch "Midir" diamond cut alloy wheels
Dual Xenon headlights with Active Bending Light (ABL)
Sport steering wheel with aluminium inlay

Climate Package - $900
Heated front seats
Interior Air Quality Sensor (IAQS)
Headlight washers
Rainsensor windshield wipers
Humidity sensor

Stand alone options
Metallic paint - $550
Premium Electric Silver metallic paint - $675
Blind Spot Information System (BLIS) - $700
Nordic Light Oak real wood inlay - $150
Tempa spare - No charge option
Cranberry leather seating surfaces - No charge option
Portable navigation system - $750
Wind Blocker - $495

The 2010 Volvo Cars model lineup includes the award-winning S40 and its wagon counterpart the V50; the award-winning XC90; the flagship S80 luxury sedan; versatile V70 wagon and rugged XC70 (Cross Country); the stunning C70 retractable hardtop convertible; the dynamic C30 and the new XC60 with standard City Safety.

*prices do not include destination charges of $850

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      it comes from the autonomous state of Corinth.
      • 5 Years Ago
      Not digging the front of this thing at all...looks like it was left out in the sun too long and is starting to melt and droop.
      • 5 Years Ago
      What part doesn't Volvo understand about hard top convertible? The HTCs are too heavy, too complicated, and too expensive. Same reason I didn't replace my E46 M3 cabrio with the new V8. I'd just as soon rebuild my S54 engine and supercharge it. Faster than the E92 M3 anyway.
      • 5 Years Ago
      I think they did a phenomenal job of updating the styling without retooling the whole car. That's hard to pull off.
      • 5 Years Ago
      40K ??
      my relatively full option S40 (except cruise control, leather seats and parking sensors) only went for about 30K

      i realize it's bigger .. but "starting from" ..
      that means about 50K for the full option one.

      for that kind of money ...
      • 5 Years Ago
      My dad has a 2007 model (he owns a car rental). Meh car to drive - especially with an automatic, satnav is a nightmare, but the front seats are very nice.
      • 5 Years Ago
      $40k starting price for a current-gen Euro Focus-based FWD Volvo convertible? Seriously?

      No wonder the thing isn't a great seller!
      • 5 Years Ago
      My mother has a C70 convertible! A '99 model, before the car got its hardtop. More than 10 years later, she still gets compliments on the car when it's fresh and clean from the car wash.

      Back then, the C70 was not a bargain relative to its competition, but today, i"d much rather drive a 2011 model than the E class coupe. Call me crazy.
        • 5 Years Ago
        I saw a 2001 C70 here in Colorado for sale with a 5 speed manual and only about 47k miles (IIRC). If I hadn't had such a bad experience with my S70, I would have bought it on the spot.
        • 5 Years Ago
        I had one as a dealer loaner and liked it a lot. Not the kind of thing I would buy, but I was surprised and impressed.
        • 5 Years Ago
        The old model was a sexy beast and looked the part for premium pricing. I cant say the same about the current generation though, I'll take a 3series coupe thanks.
      • 5 Years Ago
      The Sovereign hide leather is just nicer softer leather. It is similar to the executive package leather seats in the XC90 and S80.
      • 5 Years Ago
      That's Taurus SHO money!
      • 5 Years Ago
      those little bits of tail light on the trunk lid look awkward, it adds too many reveals - I bet they arent even functional or have lightbulbs in them.
      it just makes everything look more chopped up back there.

      I wish Volvo would hold back on the swoopyness a little, the cars are just getting a little too busy, the fronts and rears have too many creases and weird shapes, and they messed with their signiture beltline, it now swoops down in the middle, where it used to be a flat shelf from front to back - like in the old 240s and even the XC90.
      • 5 Years Ago
      I guess not many are willing to pay BMW prices for a Volvo.
    • Load More Comments
    Share This Photo X