• Jan 20, 2010

2011 Mazda5 – Click above for high-res image gallery

The Mazda5 has been around since 2006, going about its microvan business in relative obscurity, yet rewarding buyers with a healthy dose of zoom-zoom mixed into their three-row vanlet driving needs. The Mazda5 (Premacy in other markets) received a few tweaks in 2008, but other than new wheels and clear tail lamps, there weren't a lot of changes. Well, Mazda just announced that an all-new Premacy will be unveiled at the 2010 Geneva Motor Show, and despite the smile on its face, the changes are more than skin deep.

Cribbing heavily from recent show cars like the Nagare and Furai, the new 5 sports swoopy character lines along its flanks, and adopts the now-familiar and familial smiley face up front. Besides an all-new body, the 2011 Mazda5 will also get the company's "i-stop" start-stop technology for its new direct-injection engine, reducing CO2 emissions by up to 15 percent according to Mazda. Mazda says the Nagare-inspired styling actually serves to reduce drag and maintain a good balance of downforce fore and aft, but we're pretty sure people will just think it a bit overstyled.

The new Mazda5 will go on sale in Europe later this year with a choice of 1.8- or 2.0-liter direct-inject gas engines. No word yet on which engines will make it over to these shores, but we're guessing the 2.5-liter in the current Mazda3. Hopefully Mazda has figured out a way to offer the trick karakuri second-row center seat that boosts seating to seven. We'll have more details when they pull the cover off of it in Geneva, but for now, check out the press release after the jump and the gallery of high-res images below.


[Source: Mazda]



Show full PR text


Press Release

All-New Mazda5 to Premiere at the 2010 Geneva Motor Show

HIROSHIMA, Japan-Mazda Motor Corporation will hold the global premiere of the all-new Mazda5 (known as the Mazda Premacy in Japan) during the press days of the 2010 Geneva Motor Show on March 2 and 3, 2010. Embracing dynamic and elegant Nagare design, the new Mazda5 emits approximately 15 percent less CO2 than the current model thanks to Mazda's "i-stop" idling stop system, a direct injection gasoline engine and other technologies. European sales of the all-new Mazda5 will commence during fall 2010.

The new Mazda5 features an emotional design that blends elegance with a dynamic spirit. It will be the first Mazda production model to fully adopt Mazda's Nagare (meaning "flow" in Japanese) design language, which finds inspiration in the beauty of flows found in nature. Nagare design has appeared in certain elements of recent production models and was previously showcased through a series of concept cars. The new Mazda5's design achieves excellent aerodynamic characteristics with an outstanding drag coefficient and lift balance. In order to meet wide-ranging customer requirements, it also offers a high level of functionality, with dual sliding rear doors and multiple seat arrangements. This includes a karakuri second-row center seat that can be converted to a versatile storage space. With a sportier and smoother ride, the new Mazda5 responds precisely to the driver's commands, enabling the whole family to travel in comfort and security.

Based on its long-term vision for technology development, Sustainable Zoom-Zoom, Mazda is striving to improve the eco-friendly performance of its products. Whether stuck in traffic or cruising on the highway, the all-new Mazda5 with 2.0L direct injection gasoline engine and i-stop significantly reduces CO2 emissions thanks to the effective combination of i-stop, the high combustion efficiency provided by direct injection, and a six-speed manual transmission with optimized gear ratios. The new Mazda5 cuts CO2 emissions by roughly 15 percent compared to the model it replaces and provides a more comfortable ride with linear and smooth performance characteristics. It is now one of the most eco-friendly minivans in its class in Europe.

The new Mazda5's green credentials are further enhanced by its other available powertrains, which include a 1.8L gasoline engine mated to a six-speed manual transmission.

Commenting on the development concept, Hideki Matsuoka, the Mazda5 program manager, said, "The all-new Mazda5 meets the many needs of today's customers. In a single model, we offer the competitive eco-performance necessary to address current market trends together with our distinctive, emotional design. The Mazda5 features outstanding functionality with sliding rear doors and multiple seat arrangements, and it delivers fantastic comfort with a linear and smooth ride that responds precisely as the driver intends."

Officially titled the 80e Salon International de l'Auto, the Geneva International Motor Show press days are March 2 and 3, and the public days are March 4 through 14. Mazda will hold its press conference on Tuesday, March 2.

Mazda's exhibits at the 2010 Geneva Motor Show

Scheduled for sale All-new Mazda5 with 2.0L direct injection gasoline engine and i-stop (European specification) (Global premiere)*1
Mazda6 facelift model (European specifications)
Mazda MX-5 20th Anniversary Edition (European specifications)
Reference exhibit Mazda5 Hydrogen RE Hybrid
Technology exhibits Next-generation Mazda SKY-G*2 direct injection gasoline engine
Next-generation Mazda SKY-D*2 clean diesel engine
Next-generation Mazda SKY-Drive*2 automatic transmission
Cutaway model of MZR 2.0L DISI engine with i-stop
Currently on sale Mazda2, Mazda3, Mazda MX-5, Mazda CX-7, Mazda RX-8, Mazda BT-50

*1 To be displayed during the press days (March 2 and 3, 2010) only.
*2 These are concept names for engines and transmissions that are scheduled to be introduced from 2011 onward.

Press Release

All-New Mazda5 to Premiere at the 2010 Geneva Motor Show

HIROSHIMA, Japan-Mazda Motor Corporation will hold the global premiere of the all-new Mazda5 (known as the Mazda Premacy in Japan) during the press days of the 2010 Geneva Motor Show on March 2 and 3, 2010. Embracing dynamic and elegant Nagare design, the new Mazda5 emits approximately 15 percent less CO2 than the current model thanks to Mazda's "i-stop" idling stop system, a direct injection gasoline engine and other technologies. European sales of the all-new Mazda5 will commence during fall 2010.

The new Mazda5 features an emotional design that blends elegance with a dynamic spirit. It will be the first Mazda production model to fully adopt Mazda's Nagare (meaning "flow" in Japanese) design language, which finds inspiration in the beauty of flows found in nature. Nagare design has appeared in certain elements of recent production models and was previously showcased through a series of concept cars. The new Mazda5's design achieves excellent aerodynamic characteristics with an outstanding drag coefficient and lift balance. In order to meet wide-ranging customer requirements, it also offers a high level of functionality, with dual sliding rear doors and multiple seat arrangements. This includes a karakuri second-row center seat that can be converted to a versatile storage space. With a sportier and smoother ride, the new Mazda5 responds precisely to the driver's commands, enabling the whole family to travel in comfort and security.

Based on its long-term vision for technology development, Sustainable Zoom-Zoom, Mazda is striving to improve the eco-friendly performance of its products. Whether stuck in traffic or cruising on the highway, the all-new Mazda5 with 2.0L direct injection gasoline engine and i-stop significantly reduces CO2 emissions thanks to the effective combination of i-stop, the high combustion efficiency provided by direct injection, and a six-speed manual transmission with optimized gear ratios. The new Mazda5 cuts CO2 emissions by roughly 15 percent compared to the model it replaces and provides a more comfortable ride with linear and smooth performance characteristics. It is now one of the most eco-friendly minivans in its class in Europe.

The new Mazda5's green credentials are further enhanced by its other available powertrains, which include a 1.8L gasoline engine mated to a six-speed manual transmission.

Commenting on the development concept, Hideki Matsuoka, the Mazda5 program manager, said, "The all-new Mazda5 meets the many needs of today's customers. In a single model, we offer the competitive eco-performance necessary to address current market trends together with our distinctive, emotional design. The Mazda5 features outstanding functionality with sliding rear doors and multiple seat arrangements, and it delivers fantastic comfort with a linear and smooth ride that responds precisely as the driver intends."

Officially titled the 80e Salon International de l'Auto, the Geneva International Motor Show press days are March 2 and 3, and the public days are March 4 through 14. Mazda will hold its press conference on Tuesday, March 2.

Mazda's exhibits at the 2010 Geneva Motor Show

Scheduled for sale All-new Mazda5 with 2.0L direct injection gasoline engine and i-stop (European specification) (Global premiere)*1
Mazda6 facelift model (European specifications)
Mazda MX-5 20th Anniversary Edition (European specifications)
Reference exhibit Mazda5 Hydrogen RE Hybrid
Technology exhibits Next-generation Mazda SKY-G*2 direct injection gasoline engine
Next-generation Mazda SKY-D*2 clean diesel engine
Next-generation Mazda SKY-Drive*2 automatic transmission
Cutaway model of MZR 2.0L DISI engine with i-stop
Currently on sale Mazda2, Mazda3, Mazda MX-5, Mazda CX-7, Mazda RX-8, Mazda BT-50

*1 To be displayed during the press days (March 2 and 3, 2010) only.
*2 These are concept names for engines and transmissions that are scheduled to be introduced from 2011 onward.


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    • 1 Second Ago
  • 70 Comments
      • 4 Years Ago
      I thought mazda was toning down the Village Idiot front end since the Mazda3 (the 2 and the mx-5 are less pronounced). I am shocked that the still didn't get the message.

      The original Mazda 3 was the #2 selling car in Canada throughout it's run (except for it's first partial year), even in it's last year with the original style it still came in #2.

      After the Smiley face they fell to #3 and expect the fall to continue. It is just too goofy for words. I was a fan of the Mazda3 and thought it would be my next car, but now it is off the list and replaced with the new Focus.


      • 4 Years Ago
      Another opinion that they need to tone down the super smiley face.

      I really don't understand why manufacturers feel the need to carry over such a huge design element to EVERY freakin car they make. Kidney grills work and can be carried over but carrying over the whole entire front end design is just dumb.
      • 4 Years Ago
      Giving me a very "Killer Klowns From Outer Space" vibe, a little frightening actually.
      • 4 Years Ago
      I can see where all the vitriol is coming from with this restyle: its a lot of swoop graphic for an otherwise not-swoopy ride.

      I love the Nagare concept cars... especially the stunning Furai racer. However, maybe Mazda needs to redesign the RX-8 into a suitable platform for the design language.

      However, this 5 would work a lot better if the details didn't let it down so much. Details like the totally ordinary window frames, the very standard (and ruler-straight) sliding door cutout, etc. Its a great design theme, but in this execution its like the... (wait for it)

      lipstick on the pig.
      • 4 Years Ago
      All that swoopiness on the flanks reminds me of a women's razor or other feminine personal car product. Plus, it's a fair bit of nuttiness in an otherwise conventional 1 box design. Pass....
      • 4 Years Ago
      The side is a little over styled. but I like the current one. My hopes for this one is 24 city/ 32 hwy, and I would like to see it just a tad wider in the interior. Other wise I think this is one of the most practical cars around for every day use if you have any kind of need to carry more than 2 people and need a little cargo space.
      • 4 Years Ago
      The 5 hasn't been redesigned so much as it has been vandalized.

      • 4 Years Ago
      Current owner here- I do not like the sides with the intersecting lines, 2 curving into a rather straight line. Looks like it crashed into something. The rear is awesome, the front sucks and there doesn't seem to be a 'touring' kit on it anymore. Interior updates look good, just not feeling the outside updates.
        • 4 Years Ago
        My first thought was that this car probably have celulite problems... I can forgive the goofy smile on the mazdas, but this split lateral lines just doesn't make sense to me.
      • 4 Years Ago
      Wait...so the Mazda5 minivan can have a 6-speed, but the Cobalt SS can't? WTF???
      • 4 Years Ago
      @ AB:

      Don't forget the 5 speed auto being new for '08. This was actually the biggest reason we passed on the '07's when we were shopping for a 5.

      Also a significant change (for me anyway) was the addition of passenger (front and rear) seat arm rests, which were lacking in the previous two model years. It doesn't sound like much, but it's a very welcomed addition.
      • 4 Years Ago
      Ok, someone please punch it so it stops smiling. Enough with this Mazda - it is out of control! The swoops on the sides remind me of tape graphics, except you can't remove these with a hair dryer.

      I really like the current one, but this? Well, it's all a bit much.
      • 4 Years Ago
      I gotta give Mazda credit for it's daring designs - I don't think any other car company would be willing to put out such a polarizing design.
        • 4 Years Ago
        People hated BMW when they went with Bangle's designs - and then they got used to them...

        invisiblepigeon3
        • 4 Years Ago
        If by polarizing you mean STUPID, then yes. Kudos to them.
        invisiblepigeon3
        • 4 Years Ago
        I'm not dissing their rotary engine. The RX7 was one of the coolest looking reasonably priced sports cars of the 90s, and the only rotary, so it was awesome.

        The RX8 looks silly but not THIS silly. There's such a thing as refining existing designs, and then there's messing up something that's already nice, because of change for the sake of it!

        Cars and architecture evolve based on technology being available to make better looking designs possible. Why would you live in a mud hut when you could live in a modern TASTEFUL home? That's what this is like, a modern engine etc placed in a mud hut.

        They did the same thing to the WRX. It was elegant, refined and generally a cool car. Then they gave it the bug eyes in your display picture. Then they fixed it after too many people complained. I suspect Mazda will do the same thing here, and these stupid looking smiley faced cars will be toned down severly.

        Well, lets hope so. They really ought to have more common sense than to release a car this blatantly botched for the sake of looking new.
        • 4 Years Ago
        Look everybody! We apparently have the end-all and be-all of Designers here in AutoBlog. Someone who has the last word on automotive tastes. If invisiblepigeon3 doesn't like a design, then it's clearly "STUPID".

        :rolleyes:

        Get off your high-horse, if a car doesn't look good to you, it doesn't mean that it's "STUPID". While I am not a huge fan of the look, I can still appreciate them taking the risk, rather than going with another tried-and-true design. That's one of the things that I appreciate about Mazda - they are willing to buck the system - be it with their latest design language, or their willingness to bring out not-so-common engine designs to market.
        invisiblepigeon3
        • 4 Years Ago
        This isn't the same as the BMW designs. Those didn't make the cars look like they had a stupid face.

        This car, like the 3, and the RX8(compare it to the RX7) has been restyled for the sake of being different and "new".

        They failed miserably at designing an attractive and beautiful machine, and instead took a good design and f'ed it up.
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