• Jan 19, 2010
50 Cars or 1 Coach ad campaign in Sweden – Click above to watch video

Sweden's Flygbussarna Airport Coaches asked Acne Advertising to make the case for travelers to take a coach to the airport instead of a car. Instead of leading with price, comfort, or ease, Acne went for hot air and green – as in CO2 and the environment.

To vividly illustrate that one Flyggbussarna coach can hold about 50 people – as opposed to the typical Swedish passenger car, which averages 1.2 occupants – while emitting the pollution of just four passenger cars, Acne built a coach out of fifty crushed cars – primarily expired Volvos and Saabs.

The installation was placed next to the road to Sweden's largest airport, and what ensued was lots of public awareness. And traffic jams. Which would have increased CO2, ironically. Follow the jump for a video on the campaign. Even if the resultant congestion made the earth a bit warmer, it's still very cool.

[Source: Acne Advertising]

50 cars or 1 coach? from acneadvertising on Vimeo.



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    • 1 Second Ago
  • 13 Comments
      • 5 Years Ago
      "one Flyggbussarna coach can hold about 50 people – as opposed to the typical Swedish passenger car, which averages 1.2 occupants"

      That's a creative comparison.
      • 5 Years Ago
      Acne? Spel chekk must bee terned off.
        • 5 Years Ago
        Not every cool thing is from the US guys, this is a Swedish company actually called Acne...
      • 5 Years Ago
      I dealt with Acne Advertising for a few years, but a cream the doctor prescribed cleared that right up.
        • 5 Years Ago
        Isn't Acme where the coyote shopped to find better ways to stop the road runner?
        • 5 Years Ago
        Is it ACME as in American Company that Makes Everything or acne as in the irritating medical condition?
      • 5 Years Ago
      I wish they did a bus wrap graphic of an image of this piece, that would have been sweet.
      like this one for a zoo
      http://cache.gawker.com/assets/images/12/2009/12/snake_bus.jpg
        • 5 Years Ago
        Melon Farming*
        • 5 Years Ago
        That is awesome.

        "Enough is enough, I have had it with these monkey fighting snakes on this Monday to Friday BUS" lol
      • 5 Years Ago
      I live near by and have driven past the "bus" coach many times. Its a head turner. But to say that it causes traffic jams, i dont know about that. In my 25 years of living near by i have never been in a traffic jam at that place. Its more probable that the construction being done just a kilometer away or so was the cause of that.
      And taking the airport coaches from Stockholm to Arlanda is by far the cheapest. But we take the car because its more luxurious, especially with luggage.
      So i think this should just be viewed as a funny advertising, nothing more.
      • 5 Years Ago
      If there were an easy transit system in my area to go to the airport, I'd totally use it... airport traffic and airport parking are some of the worst non-weather-related atrocities one can experience behind the wheel.
      • 5 Years Ago
      genius, and memorable - excellent job!!
        • 5 Years Ago
        And now we know where Volvos & Saabs go to die...
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