Ferrari makes a pen for Bugatti
Bugatti Pen by Ferrari da Varese – Click above or below-right for high-res image gallery
If you're going to sign a check for seven figures, you're not going to use just any old Bic ballpoint, are you? Of course not. For just such an occasion, Bugatti has commissioned Ferrari to make them a suitable writing instrument.
Well, sort of. This Bugatti pen is made by a company called Ferrari da Varese, which, to our knowledge, doesn't have any ties to the eponymous purveyor of sportscars from Maranello. Call it a coincidence then, but don't dare call it a knock-off. The Bugatti Type A pen from Ferrari da Varese is designed by Luigi Trenti, crafted from aluminum and plated in nickel, then sterling silver, then palladium and finally platinum, for an unrivaled luster. The nib is made from rhodium-coated 18kt gold, complimented by a sapphire glass window and a lacquered black embossed Bugatti logo. The 16-cm-long pen weighs a solid 95 grams and just for good measure, it comes in a leather and aluminum box. Which is a good thing, because each of the 499 fountain and 499 roller-ball pens cost a very car-like $15,000. Have a closer look in the gallery below.
Gallery: Bugatti pen by Ferrari da Varese
[Source: Ferrari da Varese]
Reader Comments (Page 1 of 2)
Avinash machado 8:02AM (1/19/2010)
Not exactly automotive news I guess.
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Lad 3:01PM (1/19/2010)
Form over Function; appeals to people looking for satisfaction in the wrong places.
Bobmarley 8:04AM (1/19/2010)
dumb
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Swede 8:09AM (1/19/2010)
Now that's a proper pen! Quick, someone draft something important! Something like a world peace on earth treaty, that'd be worthy to be signed by this pen.
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Almo 8:16AM (1/19/2010)
Scratch that. It's student exam season!
marspeed8 8:13AM (1/19/2010)
This just may be the new benchmark in auto accessory lunacy. Granted it's not as expensive as the $100k+ watch, but to be fair there are other watches that are other watches in that price range.
And I thought Ferrari was getting out of hand.
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Alex 9:46AM (1/19/2010)
No, Ferrari is still the biggest offender in brand whoring. At least the products Bugatti is producing are aimed at those who already have the means to afford a supercar. Ferrari slaps its name on pack guitars. That is just plain idiotic.
Redline 10:51AM (1/19/2010)
@ Alex
The ultimate whores are Harley Davidson, at least Ferrari is a sports team, hence SF.
Alex 12:18PM (1/19/2010)
Redline:
Good call. I'm going to have to call it a drawl. They are both ridiculous.
Pdexter 8:16AM (1/19/2010)
Just thought yesterday when i saw 9000 euros pen that you must be very bottom of your "must have when i'm rich list" to buy 7000 euros pen or in this case $15000 ;)
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Rooster09 8:19AM (1/19/2010)
Will the cap even fit on the other end of the pen for when you're actually writing something? I know that even if it was only off for a signature, I'd still manage to lose it.
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happyfun86 9:48AM (1/19/2010)
That was my first thought when I looked at the pictures. Bic pens may come in a multi-pack for a few dollars, but at least you've got a place to put the cap while you're using them.
husyk 8:31AM (1/19/2010)
That pen is worth more money than my car.
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fixitfixitstop 8:56AM (1/19/2010)
I wouldn't say it's worth it.
GML 8:37AM (1/19/2010)
Let me guess... The price of Bugatti just went up $30k (15k for the pen, 15k for the markup)
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Philip 8:40AM (1/19/2010)
I guess there are enough pompous idiots in this world for a pen like this.
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Martinalva 8:45AM (1/19/2010)
This is dumb. There are people dying from poverty around the world and people are buying pens like these.
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Syllepses 9:06AM (1/19/2010)
You're assuming that the people who would buy a pen like this don't already donate tens of millions of dollars to dozens of charities.
Martinalva 9:08AM (1/19/2010)
Yes, I assume they do. But still, i find this to be a conceited display of wealth.
High Climber 9:14AM (1/19/2010)
So what are YOU doing to help the poor, besides complaining?