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Audi A1 LED headlights – Click above to view the video after the jump

The hype continues... We're still two months away from Audi's official unveiling of the pre-production A1 premium compact at the upcoming Geneva Motor Show, but the German automaker's going to milk it for all it's worth.

After unveiling not one, but two concepts to preview the A1, followed by some graffiti and spy shots, Audi has released the following video showing – big surprise – that the A1 will have LED headlights.

Although it's doubtful that Audi's rival for the Mini Cooper will make it across the Atlantic to American shores, Audi reportedly hopes to sell some 80,000 units per year. Ambitious? Maybe. But that's the direction the premium market is heading these days. Follow the jump to watch the video and check out the press release.

[Source: Audi]
Show full PR text

Audi A1: We light up the dark

* Sporty: The Audi A1 is ready to go
* Headlights with LED daytime running lights give the car character
* The wings of an eagle inspired the design of the lights

Ingolstadt, January 15, 2010 - Can a car look concentrated and decisive? Yes, it can. The headlights play an important role in this; they are the eyes of a car, so to speak. People convey emotions such as happiness, joy and sadness with their eyes. On a car, the lights influence the character of the front end - and this also applies to the Audi A1, which in future will be the smallest member of the Audi family.

The innovative LED lighting technology provides the designer with completely new levels of freedom. And on the A1, the headlights display decisiveness and concentration, similar to an athlete poised in the starting blocks - with a sparkle in the eyes.

"On the A1, the front gets its character from a completely new form of LED daytime running lights. We have given our newcomer the sportiness of the R8 and the elegance of the A8," says André Georgi, light designer at Audi. "The new LED technology with fiber optics enables us to draw extremely precise, continuous lines. In this way complex graphics are created in the interplay between the daytime running lights, the turn signals and the dipped headlights."

The form of the daytime running light, also known as the "wing", was inspired by the lightness of an eagle's wing on the A1. The dipped headlight is incorporated into this graphic element. The turn signal is located a little way below the "wing" in order to ensure that it is easily visible.

Audi plays a leading role in the automotive industry with regard to the development of LED light systems. All models can be ordered with LED daytime running lights; the Audi R8 and the new A8 can in fact be ordered with full LED headlights. The daytime running lights have become a striking hallmark of the Audi family. The technology is very efficient, has impressively high light intensity with a pleasant "color temperature" and an almost unlimited lifespan.

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    • 1 Second Ago
      • 5 Years Ago
      Audi has been a bit disappointing lately, first all Audis get the huge grille up front, then all Audis get almost the same headlights and now all of them get the same led thing. All in all, all Audis look the same, some are bigger than others, but mostly the same.
      • 5 Years Ago
      wow audi wow.
      stupid car
      • 5 Years Ago
      Nice use of "bokeh" as a teaser.
      • 5 Years Ago
      For some reason the LED light shape with the car reminds me of a Focke-Wolfe 190. It's interesting and original to say the least, but still on the fence about it. The new A8 in general just isn't that compelling design-wise though, so maybe if the LED lights were on a more interesting car I'd have a better idea whether I like it or not.
      • 5 Years Ago
      ....oh how exciting, a8 cut in half. I can understand understated, minimal and elegant Audi design but they are certainly too predictable and on verge of being very boring.
      • 5 Years Ago
      Wait, he is the senior designer for lightning systems at Audi design? So there actually exists a team of designers whose only work is designing lights? Now I wouldn't mind that too much had Audi lights actually looked different enough model from model. But as far as I can see almost all look more or less the same.

      It has to be a nice gig tho. Getting payed tens of thousands of euros to design (take last designed light and modify it a bit) a light once every 3 weeks . And that would be if one person was doing the job. A whole team? Even Porsche designers don't have it that easy...
      • 5 Years Ago
      It's a shame that this car won't be sold in the US, it was one of the vehicles that I was really looking forward to buy.
      • 5 Years Ago
      Is this really an Audi design? I know Valeo (automotive supplier) has introduced the "eagle eye" LED system on an Audi A5 a while ago. This looks very similar to Valeo's design: http://bit.ly/7HYXPI Page 51 of the PDF has more info too.
      • 5 Years Ago
      Why couldn't "JT" have told me all that, possibly in falsetto!?
      • 5 Years Ago
      what's with his appearance? What is he trying to bully me into thinking about him? about me?
      • 5 Years Ago
      Can't wait for next exciting and gorgeous Audi! After breathtaking A8, what will be next?
      (Do I need to tag this with "sarcasm"?)
      • 5 Years Ago
      Enough with the silly LED headlight mascara. It's like a kid who found a new little shiney toy and wants to show everyone. Yeah, LEDs, whoopety-doo.
        • 5 Years Ago
        Agreed, it just looks silly - and it tends to distract oncoming drivers. Not to speak about these tubes' position - some sort of cancell out indicators.

        Same goes for the taillights, driving on a German autobahn at night is like crashing a circus freaks party.
        • 5 Years Ago
        On an Audi the LED accent light turns off when turn signals are on so you can see the indicator better. Of course at night it has the same problem as every other car, the headlight is right next to the indicator too and it's quite bright.
        • 5 Years Ago
        Yeah, still they look good.
        • 5 Years Ago
        Looks a million times better than a conventional day time running light.
        • 5 Years Ago
        I thought they looked pretty cool when they came out, now they just look like Christmas lights on the front of the car. They're nice and bright but If they could just diffuse / spread the light pattern better...

        Not only am I seeing riced out cars with LEDs in the front, even other manufacturers are quick to jump on the "me too" bandwagon (the ones on the new E-class totally look like an afterthought)
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