• Jan 18, 2010

2010 Ford Ranger – Click above for high-res image gallery

Ford is deliberating, according to reports, over whether to replace the Ranger in the North American-market. The compact pickup is the second most popular in its class, at 55,600 units last year selling roughly half as many as Toyota does the Tacoma, and it was once the segment's best seller.

According to Pickuptrucks.com, Ford's Derrick Kuzak believes that most customers buying the Ranger use their vehicle like they would a car, rather than taking advantage of its inherent load-lugging utility. With that in mind, Kuzak says a more fuel-efficient F-150 – on which they're currently working – and new global small cars like the Fiesta and Focus could very well effectively replace Ranger in the North American market.

As it is, the most efficient 2010 Ranger is the base rear-wheel drive 2.3-liter four-cylinder model with a five-speed manual transmission, and it only achieves 22 miles-per-gallon city and 27 highway. When you look at that model with an automatic though, it nets 19/24. That's not all that much better than the much more capable F-150 with the three-valve 4.6-liter V8 and six-speed automatic, which gets 15/21. What's more, with an Ecoboost V6 F-150 widely expected in the not-too-distant future, we're betting on very similar economy numbers to the current automatic-equipped Ranger.

Development is still ongoing in Australia on the next-gen version of the foreign-market Ranger, which is a completely different truck from that sold in North America. However with the Fiesta, Focus and soon the Mondeo/Fusion abandoning their regional entrenchments in favor of global universality, the prospect of bringing the Australian Ranger home to roost still isn't outside the realm of possibility, but doesn't sound all that likely, either.



[Source: PickupTrucks.com]


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    • 1 Second Ago
  • 80 Comments
      • 5 Years Ago
      I was on my third Ranger when I replaced it (in 2005) with a cheaper F-150....Biggest mistake I ever made. The "size" of the Ranger' utility and physical being is what appealed to me, not the costs.

      • 5 Years Ago
      Its kind of rediculous to just assume people would move up to an F150. Maybe the listed MPG on the F150 is 21high way but its likely way down in the Teens for daily driving and they are ENORMOUS!! not everyone wants to drive an enormous truck that has numb steering and could run over a pack of coyotes without noticing.
        • 5 Years Ago
        LOL!!! I like the "pack of coyotes" part. :D
      • 5 Years Ago
      If the old truck is selling 55,000 units.... try updating and making it competitive with Toyota and see how many units it can sell.

      Some people don't want to drive a vehicle that takes 40 acres to turn the rig around or 1 and 3/4 parking spots to park.

      If Ford can put a fuel efficient engine in a F-150 that is close to the Ranger's mileage, imagine what the mileage could be in a smaller Ranger carrying a half ton less weight. I'm sure it would help with CAFE numbers versus a F-150.

      Redesign the thing, but keep it.
      • 5 Years Ago
      What about a version of the Transit Connect with a bed, and this is key, that holds a sheet of drywall/sheetrock.

      Buyers could keep driving it like a car, but they'll know they can haul something once a year.
      • 5 Years Ago
      All Ford would have to do to make the Ranger sell in droves is equip it with either the 2.5 I-4 or the 3.5/3.7 V6 and a 6-speed. The money would come rolling in faster than the 5.9 BILLION of tax payer dollars they got.

      Of course...that makes sense...and Ford does not do ANYTHING that makes sense.
        • 5 Years Ago
        Matt, your a troll, a tool and still live in a basement! And a whole bunch of companies got money from the Department of Energy to build greener cars! THIS ISN'T A BAILOUT YOU DOPE!!! Your the ONLY one who believes it, as you live in a fantasy world!!
        • 5 Years Ago
        You never give up do you? What happened to your earlier profile?
      • 5 Years Ago
      "... most customers buying the Ranger use their vehicle like they would a car, rather than taking advantage of its inherent load-lugging utility.... and new global small cars like the Fiesta and Focus could very well effectively replace Ranger"

      Maybe all Ranger owners don't use the vehicle like a truck, but they clearly don't want a car or else they would have bought one in the first place.
      • 5 Years Ago
      Ford come on what are you doing???

      This is the same idiotic thinking way back when that said we don't have to replace the Contour as higher level versions of the Focus and lower level versions of the Taurus can pick up the slack.

      This is also the same line of thinking that said the Taurus didn't need to be replaced just yet as the Explorer is picking up the family car slack in the market. Sure they all picked up slack but then Ford was caught with its pants down with no replacements in sight.

      If you had a modern, fuel efficient, safe small truck that was cool you could own that market segment. Work on a replacement for the Ranger already!
      • 5 Years Ago
      Hi, I'm Ford! I have a knack at designing class-leading vehicles, but then letting them slowly wilt to the point of being laughably mediocre. (cue wahh-waaahhh sound effect)

      I've got all the resources to make upgrades to some of my models, even to the degree at times of simply introducing the perfect vehicle from other markets, but where's the fun in that?!

      Instead, I prefer to watch my once dominant market share be whittled away by the ever improving competition until, 20 or so years into neglect, I decide to just kill off a longly-profitable nameplate.

      I'm Ford, and I wear a padded helmet...
        • 5 Years Ago
        That would be true with the exception that Ford did not lose market share this last year. Also every vehicles not to get a refresh within the last 4 years are the Ranger, the E series, the Panthers and the... umm...... ..

        umm.....


        Where was your argument again?
        • 5 Years Ago
        Brilliant.

        Brilliant, brilliant, brilliant.

        THAT is the post of 2010. If I knew where you lived, I'd buy you a beer!
      • 5 Years Ago
      Hey Ford,

      Howsabout a Ranger Diesel! Like a small 6cyl-turbo.

      Build it, and they will come
      • 5 Years Ago
      Wish they would bring the new Ranger here. Would increase profit on a already worldwide platform and I'm sure Ford would steal back some of the sales lost to the Tacoma. Ranger is still a very well known nameplate here, use it and make some dough. Sure youll have the Fiesta and Focus but some people just want a truck instead. I'm one of those people. I don't need the ability of a F-150 not do I want the size. The Ranger is perfect other then it's ancient. Bring the new one here and I'de be hard pressed not to buy one when the time comes. Atleast if it looks like the truck we've been seeing, which looks great!
      • 5 Years Ago
      Rather than try to compete against its own F150 and the bloated, overpriced Tacoma, why doesn't Ford become the ONLY player in the off-road, solid-axle, bare-bones, tough-as-nails pickup niche? Something along the lines of the 1985 Toyota Truck - the truck that DEFINED Toyota's bulletproof reputation but which was so quickly replaced with independent-suspension mallcrawling poseur trucks.

      The market is already flooded with sissyboy pickups, and has been completely abandoned for those who want something along the lines of a 2/3 scale 2010 Power Wagon. Give us solid axles! Give us differential locks! Give us 4:1 reduction lever-operated transfer cases! Give us 4-cylinder engines - even better as a turbodiesel! And for God's sake, give us manual transmissions!

      The Ranger has continued to succeed because it's the most rough-and-tumble of the current crop of "compact" trucks. It's still too big, and it's entirely too soft and effeminate, but it's the best we have until Toyota produces the Tacoma-based, solid-axle-equipped Truck Concept, or Suzuki produces the insanely popular X-Head Concept, or Jeep produces the Gladiator Concept. Someone's eventually going to fill this niche and reap the rewards - why can't it be Ford with a PROPER Ranger?
        • 5 Years Ago
        I'm hoping that we'll get a skunkworks Ranger before it bows out. It wouldn't be that hard to raid the parts bin. The old 2.3 has no problem making power* if equipped right. A set of front and rear lockers, a modest lift, and some knobby tires. You know, something obnoxiously grin educing.

        *Now the 2.3 is old school in that it will make power at the cost of refinement. Asking for forced induction my be too much, but a wicked tall cam, some oversized valves, and some ECU tuning can be done easily enough. Like I said, something obnoxiously grin educing.
        • 5 Years Ago
        Go Go SVT Raptor like Ranger!

        except this time, please put a PROPER manual in it. I love the raptor, but a smaller manual pickup would be a direct jeep competitor.

        oh and my family has had rangers for forever, and they all have gotten put to the test... oh and none of them wanted an F150 for 1 of 2 reasons...

        its either to big, or doesn't come in manual...
        • 5 Years Ago
        Kevin, as much any automotive enthusiast would love your idea, there's no way that motor, tuned as you suggest, would ever pass our ridiculously strict emissions regulations. So sad.
        • 5 Years Ago
        Even if they didn't do anything to the 2.3s internals or electronics, a free flowing intake and exhaust (read, slightly louder) would likely free up a pony or two.
        My Idea is more along the lines of giving the average 4x4 enthusiast a head start. Wheels/tires, a lift, and exhaust are the first things a shade tree mechanic is going to install. Throwing in lockers (hell even a limited slip rear diff) is gravy.
        Hell, if you can tune it up a bit and make it 48 state legal there's your ad campaign: "The Ford Danger Ranger. So much fun its illegal in two states." ;)
      • 5 Years Ago
      Let them sell the global Ranger in North America.
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