• Jan 17, 2010
Scion Hako concept – Click above for high-res image gallery

We know that Scion will launch a new tC coupe and a tiny little iQ minicar before the end of the year, but what comes after that? Yoshi Inaba, president of Toyota Motor North America, admits that the Japanese automaker hasn't yet decided what future products make the most sense for the youth-oriented Scion brand, but Scion General Manager Jack Hollis tells Wards Auto that a truck is a possibility.

Take a look at the current pickup truck market and you'll see that the only currently available machine that even remotely fits into the compact role is the Ford Ranger, which hasn't been updated in eons and sees its sales dwindle every single year (55,600 in 2009). This being the case, there may be room for a small urban pickup from Scion, though the automaker indicates it would need to be careful not to infringe on the class-leading Toyota Tacoma.

If Scion did indeed build a true compact pickup with an eye toward reasonable fuel efficiency, what would it look like? Perhaps an xB with a small bed? Or might it look something like the Hako concept from the 2008 New York Auto Show (perhaps in modified form)? Refresh your memory of that odd-looking show car by perusing our high-res image gallery below.



[Source: Wards Auto]


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    • 1 Second Ago
  • 37 Comments
      • 4 Years Ago
      I thought that the whole thing with people buying pickups for style instead of function died a year or two ago?

      Regardless, I think that a new compact pickup from Scion or anyone else would probably do well, mostly for utilitarian reasons. The only thing out there right now is the Ranger and it's ancient.
      • 4 Years Ago
      Fugly. Absolutely, totally fugly.
      • 4 Years Ago
      "Will Scion inject freshness into America's stale compact pickup scene?"

      It wouldn't take much. Even the Ranger isn't really a compact pickup anymore.
      • 4 Years Ago
      uhh how about working on replacing the tC which hasn't had one thing change since August 2005..then they can worry about a truck. Jeezus.
      • 4 Years Ago
      Wow, when I first saw this I was thinking, this looks so familiar.. but it really looks like an Model T or 34 Ford.. Which I love the outside styling.. the inside, not practical right now.. but the outside definitely. But it needs some more frame in the back corners.

      Which ford can bring back the 34 coupe anyday.. which would be the merge of the Chrysler Prowler and this thing, now that would be a great car to drive..
      • 4 Years Ago
      How is the Ranger "the only currently available machine that even REMOTELY fits into the compact role"?

      It doesn't REMOTELY fit that role, it IS that role, and it is the only one that does...
      • 4 Years Ago
      This could be a classic/retro five window coupe. Fuzzy dice, anyone?
      invisiblepigeon3
      • 4 Years Ago
      It looks like the newspaper recycling bin got wheels and ran off! http://crunchymom76.files.wordpress.com/2008/09/redbinonwhite.jpg
      • 4 Years Ago
      ok what they need is an xB coupe (not like the concept shown, just the xb with 2 doors) a compact sedan has yet to come, and needs to sit on the corolla, refresh the tC and BRING BACK THE xA!!!! the lineup doesnt even make sense now, xb, tc xd?????? it would be better to have xA, xB, xD, tC, xR, xP (xr is the compact sedan and xp is the pickup) if anything toyota needs to do is focus on the scion brand as it is the most fuel efficient company out of the 3 branches :) the daihatsu terios needs to be the compact SUV for scion called the xT and the lineup is complete !
      • 4 Years Ago
      This is begging for a woody mod.
      • 4 Years Ago
      Yeah, I can see that there is very little representation in that segment but if a nice vehicle like the Subaru Baja failed to attract sales, what's Toyota going to do? Face it, Their track record with trucks ain't the best.
      • 4 Years Ago
      All I can seriously think of saying that is worth while is this.
      Scion needs to drasticly rethink its business plan in terms of model line up. It was orginally supposed to be only a 3 model line up with new models every few years and never any 2nd generation cars, also their target audience was teenagers to college kids. Now here we are years after its introduction and we have a 2nd gen cars being made and talked about, and their primary buyers are elderly to 50. Sure the tC is the exception but that is just a small percent of their sales that and with the upcoming FT-86 being introduced it will canabalize the sales of the tC.

      The only saving grace I see is the upcoming iQ, but that is very untested in the states since it will be a completely new car and will mostly only see sales success in or around urban area's. I hardly see this being a big market seller out in the farm country.

      The Solution is well I dunno, but I'll toss this out there.
      A small el'camino type car. GM has been flirting with this idea for awhile now Scion should bite the bullet and do it themselves. Doesnt have to be large just big enough to be able to put in a slab of drywall and fwd or awd as options.
      A small coupe that is a tad bit more smaller than the current tC but gets great milage but has a button option for great hp and such.
      Keep the iQ they need that polarizing car in its line up so that when you mention the brand they'll automaticly think of the iQ it worked with the xA, xB's.
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