• Jan 15, 2010
2009 Scion tC – Click above for high-res image gallery

Despite the fact that Scion is a uniquely American invention for Toyota, only one of its current models – the rapidly aging tC coupe – was actually designed here in the States. Perhaps it shouldn't come as too big a surprise, then, that U.S. Scion sales are down by 49-percent compared to 2008 levels.

According to Automotive News, Yoshi Inaba, president of Toyota Motor North America, says that's all set to change in the near future as the youth-oriented Japanese brand draws up two new models that will be heavily influenced by American tastes. We certainly hope that doesn't mean bigger and unnecessarily bloated like the second-generation xB.

A redesigned tC model will reportedly come first, followed by the Scionized version of the mini-me Toyota iQ. Inaba didn't give any sort of timetable on new model launches and even said that the automaker hasn't yet determined what new vehicles will come after what's currently scheduled.

Whatever comes our way, it seems that we should expect Scion to continue marketing to a young audience. To that end, the company will continue to focus on innovative new technologies that will boost "connectivity," though that could have a number of differing meanings. We'll see what Toyota has in mind soon enough, as the redesigned tC is scheduled to go on sale later this year.



[Source: Automotive News - sub. req'd.]


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    • 1 Second Ago
  • 57 Comments
      • 5 Years Ago
      Toyota just needs to merge the Scion lineup within the Toyota brand, the next generation tC becomes the new Solara(Or Celica if they're gonna use the FT-86 name) the xB and xD are already sold as Toyota's in other market's, the iQ comes here as a Toyota. Toyota should expand its sport-car lineup, a Supra based off the Lexus IS(with Twin Turbo V6 instead of the V8), a Lexus SC(With the V8) replacing the IS-C, also based on the IS. A new MR-2 based on a re-vised old MR-S. The tC goes global while it moves to Toyota.

      In the end, the Scion lineup should be merged into Toyota, similarly to how GM's "Geo" brand was merged into Chevrolet.
        • 5 Years Ago
        Yeah, but if the Scions were badged as Toyotas, the xD would compete with the Yaris 5-door, the xB would compete with the Matrix, and the tC would compete with the upcoming FT-86.

        Oh wait. Since they're already sold out of the same dealers, they already do compete with one another.

        No matter how you stack it, Scion is a failing experiment. The brand that was supposed to buck the industry trends by updating their vehicles rapidly and changing product directions with successive generations has done neither of those things.

        The xD is just as invisible as the xA before it. The xB got bigger and less efficient, just like every Toyota does. And the tC is now in its 6th season with only minor changes.

        Sales have plunged by half, despite the fact that the brand is in the more affordable segments of the market, and that their volume model, the xB, was spoiled... errr... enlarged to attract a more mainstream audience.

        FAIL
      • 5 Years Ago
      I dont understand the appeal of these cars. Scion seems to sell well but they are either bland chic cars (Tc) or hipster ugly (Xb). Not my cup of tea, and I find ir surprising that so many people seem to like them.
        • 4 Years Ago
        @inline6

        Scions haven't been selling well LATELY, because the tC - which used to make the bulk of sales at one point - hasn't been redesigned or replaced since it was first intro'd in 2004 as a 2005 model.

        By the time it peaked in 2006, sales were over 79,000 for the tC alone. But since then, people have been waiting for a replacement that is constantly being rumored to be coming.

        In 2006, the brand sold over 172,000 vehicles from only 3 models.
        In 2008, Scion still sold over 113,000 vehicles from only 3 models.

        They just need to inject new models to see sales boom once again.
        invisiblepigeon3
        • 5 Years Ago
        Do you really find it surprising? Look at what people drive, wear, eat, value. Everything's pretty much upside down and backwards so it makes total sense!
        • 5 Years Ago
        Scion doesn't sell well. They managed less than 60k units in 2009.

        For perspective, Buick, the brand that everyone associates with old people, sold more than 100k units in 2009.

        Both have three models, one of which is aging.
      Miz
      • 4 Years Ago
      The MPG rating on a coupe is 27 highway & 20 city. No way would I spend over $16,000 when my '93 Bonneville gets 30 highway and 20 city. When she finally qualifies as 'yard art', I'll just have to switch fulltime to my '55 (beater) Studebaker Pickup.
      danno
      • 4 Years Ago
      Oh i love them all..as long as it is a foreign country getting my hard earned dollar..that is all that concerns me..In no way would i even consider anything with over 60% american content...I am sure toyota new models will sweep me off my feet...
      • 5 Years Ago
      I would rather look at the ancient TC than any of their other fugly models. TC was always the best looking and still is. It's old, but it's aging gracefully IMO.
      • 4 Years Ago
      Toyota/Scion better get its act together very very quickly becuase the competition has caught up and is passing them. There are many examples of better competitiors such as the redesigned 2011 Ford Focus and Fiesta(which by the way drives fantastic much better then any Scion period - I test drove a pre-production US model), the Honda CR-Z, upcoming Hyundai and Kia vehicles - just to say a few!
      • 4 Years Ago
      Kia is the new Scion.
      • 5 Years Ago
      "Report: Scion to get stronger Stateside focus, two new models"

      I thought it was Ford that was getting a stronger stateside Focus;)
        • 4 Years Ago
        Perfectly Executed.

        +1
      jim
      • 4 Years Ago
      i love my kids too much to let them ride in that death trap
      • 5 Years Ago
      If they want to raise their market share, they need to drop their prices. The marget they are targeting doesn't have money to spend on a car that starts at $18000 base when you can just buy a Civic for a better price. Drop the TC to $13000-15000 and you will sell considerabley more.
        • 5 Years Ago
        While their demographic is 18-30 males, I think they play on the majority of the first time buyers to be right out of college.

        I was out less than a year when the tC came out and it was the first car I purchased new. I was comfortably able to afford it making mid 30's a year. I think the sticker on mine was something like $18k, traded in my '95 Corolla for $500 and put $1k down. Payments were about $330/month.

        Besides, a lot of your 18-23 year old's are most likely purchasing used and thus don't really factor into the new price.

        I do agree though they have to either come down in price, but not much. You do get a lot standard in the cars.
        • 4 Years Ago
        You're joking, right? Show me a "$13-15k Civic" with 17" Alloys, Sunroof and 160+hp...
      Me
      • 4 Years Ago
      It's pretty pathetic that anyone in this country would be such a traitor and cater to those OUTSIDE of this country when so many people are out of work HERE and all our jobs are going overseas or to illegals! Why would ANYONE buy a foreign job when we have OUR OWN brands here and at least keep OUR OWN WITH JOBS! It is because of US that this country has gone downhill and is continuing to decline, but because it isn't happening right now to you, you don't give a damn! Then we wonder why there are people here that are out of work therefore not able to pay their bills, without health insurance, homes foreclosed upon and businesses shutting down right and left. WAKE UP, PEOPLE! It doesn't take a rocket scientist to see what is going on, then again, people that pay money for foreign jobs don't have much going on upstairs anyways. YOU are the same people that are so conceited and only into yourselves that you have to have the next computer, cell phones, etc...all made by other countries because somehow you think you *deserve* these items. This is yet another reason why this country is in the shape it's in. Maybe you should all move to another country since you don't care about your own! Don't try being patriotic or saying you *support your troops* when you are doling out money to people other than our own. You can't be patriotic when you are driving around in your Jap mobile!
      • 5 Years Ago
      The tC actually wouldn't be that bad of a deal if they knocked $1000 bucks off the price and made that panoramic moon roof optional instead of standard. I'm only 5'10, but my hair grazes the headliner whenever I sit in a tC, and it's all because of that stupid moon roof. For 16 grand, I'd buy a tC, but not for 17 and with the moon roof like it starts out at currently.
        • 5 Years Ago
        I'm 6'3" and head room is one of the main reasons I got rid of my tC. The only way I could drive without hitting the head liner was to rake the seat way back, then I felt like I was reaching out too much to grab the steering wheel. But I could alleviate that by moving the seat forward a few notches but then I felt too cramped in the legs. After a year of compromises, I gave up. The only real solution would have been aftermarket seats with lower rails (or a telescopic steering wheel - hint hint Toyota).

        A compromise, that sums up the tC. Was never built to it's full potential.
        • 5 Years Ago
        Yeah, I'm 6'2 and the only place I ever had headroom issues was with people in the backseat.
        • 5 Years Ago
        Did you try lowering the seat? I'm 6' and I've got plenty of head room in my tC.
        • 4 Years Ago
        Stop lying you do not own a tC, tC has lots of room in the front and in the back. I am taller than you and my hair doesn't touch the top.
        • 5 Years Ago
        seriously... my last car was a tC and i had plenty of headroom. i'm 5'10. i had the seat lowered all the way though.
        • 5 Years Ago
        Leclerc - OMG! I LOL'd so hard!
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