- Jan 15, 2010
Report: GM's Mark Reuss ponders return of VE Commodore to U.S.
Holden VE Ute – Click above for high-res image gallery
As if General Motors hasn't endured enough turmoil in the last year, Pickuptrucks.com is reporting that GM North America president Mark Reuss is championing the idea of a stateside Holden VE Ute. Pardon us for thinking this issue was dead and buried in 2009, interred in the graveyard of stillborn ideas. Reuss, who ran Holden for GM during the VE's development, has a soft spot for the admittedly excellent platform that we only shortly knew as the Pontiac G8. While that dalliance was only marginally longer lived than Jay Leno's move to prime time (the promised G8 Sport Truck was announced and then canceled before birth), Reuss thinks that GMC or Chevrolet could proudly park the Ute in U.S. showrooms.
Rather than let all the hard work done to bring the G8 to fruition go to waste, Reuss is also reportedly looking for a slot for that car, as well. If GM can get the Ute classed as a truck in North America, it might play a significant role in Corporate Average Fuel Economy ratings, and that may be enough reason alone to offer a neo-El Camino. A revised G8 popping up under another GM moniker would be welcomed by the auto punditry, though may still fail to move enough units to make an impact. There's no denying that niche vehicles such as the Ute and G8 have a following, but we wonder how much focus these efforts are stealing from the pivotal vehicles that must launch and continue to sell without a hitch. As exciting as a Ute might be, a flawless and successfully marketed launch of the new Chevrolet Aveo is likely far more important to GM's financial health at this point than some hoon sled.