• Jan 15, 2010
Robert Hentschel (L) and Paul Newsome (R)
While most people know Lotus for its sportscars, engineering has always been at the heart of the business. The car production side has rarely if ever made much money, and Lotus Engineering has been the cash cow that keeps the lights on. Lotus Engineering recently picked up three new contracts from Chinese automakers, and to help keep on top of the new business, Dr Robert Hentschel is joining up as the new director of the engineering consultancy. Hentschel previously held top posts at German engineering firm EDAG.

Now that the Evora has been introduced, Lotus is preparing to update and expand the rest of its production car lineup starting with an all-new Esprit in a couple of years. Paul Newsome will be heading up product engineering for Lotus Cars. In addition to the Esprit, Lotus is bringing forth an Evora convertible and eventually updated versions of the Elise and Exige.

[Source: Lotus]


PRESS RELEASE

Continued Growth for Lotus Engineering in the New Decade

Lotus Engineering starts the New Year strongly, announcing significant new contracts and welcoming a new Director of Lotus Engineering.

Major new projects with three Chinese clients ensure an excellent start to 2010 for Lotus Engineering, the automotive consultancy and technology division of Lotus Cars Limited. These projects result in a fourth consecutive year of growth in new orders for Lotus Engineering's global third party consultancy work, with a quarter of the financial year still to go.

To continue to build on the success of both the Lotus Engineering and Lotus Cars divisions, Lotus has also made changes to the senior management structure. Dr Robert Hentschel joins Lotus as Director of Lotus Engineering. Dr Hentschel's task will be to lead the expansion of Lotus Engineering's third party consultancy work and to further develop its position of technology leadership in lightweight architectures, driving dynamics, efficient performance and electrical/electronics. Dr Hentschel will have full responsibility for Lotus Engineering worldwide, reporting to Dany Bahar, CEO of Group Lotus plc. Dr Hentschel brings a wealth of experience from the automotive industry and engineering services sector, most recently from positions at EDAG as Chief Operating Officer for North American operations and previously as Head of the Electrical/Electronics Business Unit.
Paul Newsome, previously Managing Director of Lotus Engineering, takes up a new role as Director of Product Engineering for Lotus Cars to develop an exciting range of new Lotus cars.

Dr Hentschel commented: "This is a fantastic opportunity for me to contribute to the continued success of this outstanding business which boasts talented engineers and an iconic brand. Lotus Engineering has an exceptional heritage with an exciting array of future products, technologies and services that will further enhance its position as a pioneer in the new automotive era. Our key areas of expertise allow us to deliver exciting vehicles and sustainable transport solutions that are exactly aligned to the needs of the global automotive industry."

Paul Newsome appointed as Director of Product Engineering for Lotus Cars

A new decade begins with considerable changes at Group Lotus and CEO Dany Bahar is strengthening his executive team in order to take the Lotus brand to the next phase of its evolution and realise his ambitious plans for 2010 and beyond.
Lotus is pleased to announce Paul Newsome's appointment to Director of Product Engineering for Lotus Cars. Currently Managing Director of Lotus Engineering, Paul becomes Director of Product Engineering, responsible for the engineering behind all future Lotus cars and for ensuring that they drive and perform in the way that only a Lotus can.

On taking up the challenge of Director of Product Engineering, Paul Newsome said, "Lotus has, through its launch of the all new multi-award winning Lotus Evora, again demonstrated the capability of its engineering. I look forward to building on this tremendous success with the team and delivering the exciting next generation of products we have planned. These will continue to demonstrate Lotus' world leading attributes of performance and dynamics through light weight and take the Lotus brand into more segments of the sports car market."

Dany Bahar commented, "This year will see some very exciting developments to the Lotus product line-up and I have set the Lotus workforce quite a challenge! The success of the changes that I and my executive team look to make relies upon their support and I thank them for their dedication and commitment in joining us on this journey.

"The executive team I am building around me represent some of the industry's most innovative and passionate professionals and I look forward to working with Paul and the rest of the team to make Lotus the brand it has the potential to be."


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    • 1 Second Ago
  • 9 Comments
      • 5 Years Ago
      who is McDreamy and who is McSteamy ?
      • 5 Years Ago
      All I can say is, I love my Elise!
      • 5 Years Ago
      Those men have incredibly bad toupees
      • 5 Years Ago
      I thought this was another one of those Mac vs PC commercials
      • 5 Years Ago
      It's a smart company that has Engineering expertise at the top instead of only Bean counters.

      Ford made a decision to do this exact thing when they hired an aeronautical engineer, Alan Roger Mulally, at the top. It appears they are now on the road to recovery. Take note GM and Fiat.
      • 5 Years Ago
      Keep rocking the automotive world, Lotus!

      Some of us are saving for that Esprit, so don't let us down. And anything you can do to improve the cars of others is continually appreciated...
      invisiblepigeon3
      • 5 Years Ago
      Did anyone notice that they said contracts with the Chinese? FFS
      PATRICK
      • 7 Months Ago
      Anyone know who Martin Brown is at Lotus