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2010 Kia Shadow Dragon Soul – Click above for high-res image gallery

Is the third time really the charm? We'll leave that up to you as Kia has unveiled its third special edition Soul at the Detroit Auto Show, this time featuring automotive tattoos. The 2010 Kia Shadow Dragon Soul is available now and follows in the footsteps of the Denim and Ignition specials. As the name implies, the Shadow Dragon is done up in a special black color scheme, and it also features a Soul-first leather-trimmed interior and crowd-sourced black dragon graphics (the Korean automaker trolled the Kia forums to determine what type of ink the Soul should wear).

Besides the matte-on-gloss black graphics, the Shadow Dragon sports blacked-out 18-inch wheels like the ones on the Ignition, glossy accents in the front and rear bumpers, and a unique rear wing. Like the other two Soul specials, the Shadow Dragon starts out as a Soul+ model, so it's stuffed to the gills with options. It includes the Audio Upgrade Package with its center speaker, subwoofer, external amp and those trick speaker lights that pulse to the beat of the music. There's also an iPod connector, carpeted floor mats, moonroof, foglights and fender vents with encapsulated side markers.

On top of that, the Shadow Dragon Soul adds keyless entry, limo tint on the cargo area windows, body-color door handles and power mirrors. That's in addition to the steering wheel-mounted cruise control, Bluetooth, dual power ports, separate tweeters and usual array of cubbies and lights to make living inside the Dragon a little more hospitable. All of that for just $18,195 with a manual transmission. That strikes us as a modest price but also makes it the most expensive special Soul so far, some $695 dearer than the Ignition. Check out the press release after the jump for even more details.

[Source: Kia Motors]

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Limited-Edition Urban Passenger Vehicle Dons Popular Designs Requested by Internet Forums and Enthusiasts

  • Shadow Dragon Soul brings a new color scheme and adds leather-trimmed seating to the Soul lineup
  • Shadow Dragon Soul is the third special edition Soul to arrive in less than 12 months

IRVINE, Calif., January 12, 2010 – Kia Motors America (KMA) today announced the arrival of the special edition Shadow Dragon Soul, the third of four planned special edition Soul models. Proudly showing design themes similar in nature to the Soul "Burner" concept that debuted in 2008 at the Geneva International Motor Show resulting in a slew of positive feedback from Soul forums and Internet chats, Shadow Dragon Soul wears black dragon graphics over its sinister black-on-black color scheme. Shadow Dragon Soul is the latest example the urban passenger vehicle's unique ability to morph and transform, and joins all other Soul models as a 2010 "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS).

"Soul is a unique vehicle in that it lends itself perfectly to personalization based on consumer needs and desires," said Michael Sprague, vice president of marketing, KMA. "With its one-of-a-kind paint and graphic treatments, the Shadow Dragon Soul could be the most distinctive special-edition Soul we've released so far, but still maintains the same value, convenience and safety features that consumers have come to know and expect from all Soul trim levels."

From afar, Shadow Dragon Soul's deep shadow black exterior color and matte black dragon graphics on the hood and tailgate give off a dark and menacing persona. Looking closer, the black-on-black theme continues with black 18-inch wheels and machined accents, a body-color wing-type spoiler and high-gloss black accents found on the front and rear bumper inserts. Inside, Shadow Dragon Soul features black leather-trimmed seats – the first leather seating available on any Soul model – and seat warmers for additional luxury and comfort. Like both previous special-edition Souls, Shadow Dragon Soul is based on the Soul+ model and is fully loaded with the Audio Upgrade Package (center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music), an iPod® connection cable for full functionality via the radio head unit and steering wheel controls, carpeted floor mats, moonroof, fog lights and fender vents with side marker repeaters. Shadow Dragon Soul starts at $18,195 with a five-speed manual transmission.

Building from the Soul+ model, Shadow Dragon Soul adds standard keyless remote entry, privacy glass on the rear and rear side windows, body-color door handles and dual body-color power side mirrors. Additional standard features such as cruise control with steering wheel-mounted controls, Bluetooth®² wireless technology with hands-free connectivity, dual 12-volt power outlets and tweeter speakers enhance creature comforts on the road, as do the covered upper storage bin, dual visor vanity mirrors with covers and dual map lights.

About the Kia Soul

The Soul has won numerous accolades since arriving in dealerships, including two "Top Safety Pick" awards from the Insurance Institute for Highway Safety, a "2010 Automotive Excellence Award" from Popular Mechanics, a "Super Value Award" by The Active Network, Inc., being named to Ward's Autoworld's "Interior of the Year" list for "Grooviest Interior, named to 2009 Coolest New Cars Under $18,000 list by Kelley Blue Book's Kbb.com," among several others.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, pricing for the versatile five door begins at $13,300¹ for the base trim, while Soul+ starts at $14,950¹. Enhancing to the Soul! or Soul sport offers a price beginning at $16,950¹. For additional value Soul also offers impressive fuel economy, with the 1.6-liter manual coming in at 26/31 mpg (city/highway) while the 2.0-liter offers a thrifty, fuel-sipping 24/30 mpg for both the automatic and manual transmissions³, better than the Scion xB.

Standard Kia Safety Features

Soul continues to offer the same high level of standard safety equipment as all new Kia vehicles, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags. An Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS) also are standard. Front and rear crumple zones, side-impact door beams, impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard on all Soul models, making for a wide-ranging list of standard safety features.

Industry-Leading Warranty

Like all new Kia models, Soul is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty, and a five-year/100,000-mile antiperforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive coverage program.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

1 MSRPs exclude $695 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer.
2 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license.
3 2010 EPA fuel economy estimates. Actual mileage may vary.

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    • 1 Second Ago
      • 5 Years Ago
      You will travel to Peking where you will find the janti dagger.
      • 5 Years Ago
      Does it come with a Sublime CD?
      • 5 Years Ago
      They make the Soul is AWD?
      • 5 Years Ago
      These are so fun to drive!
      • 5 Years Ago
      could you get it with a "stripe delete" option..........?
      • 5 Years Ago
      I hate this car's interior, not because of the way it's layed out, but because of the cheapness of the plastics used. I mean, look at it! It's already got a scratched, and it's like this for all the demo Souls I've seen. They come out white and are awfully visible. You can tell they had to cut costs to make that exterior at the price it retails for.
        • 5 Years Ago
        I agree. One area they did cost cutting a bit excessive is the interior of otherwise an awesome car. The interior just looks, feels so freaking CHEAP!!!
      • 5 Years Ago

      Just FAWSOME.

      I get to see plenty of people everyday with cliche' tribal and oriental calligraphy ink, and now I get to see it on the street too? Pinch me, I must be dreaming!

      • 5 Years Ago
      The size differential between the wheels and brakes is such that you could probably change the pads without removing the wheels. What an efficient idea.

      FYI, that's sarcasm. I know a lot of you didn't pick up on that when I wrote that Lamborghini stole cues from the CRX on their 1974 sedan.
        • 5 Years Ago
        sarcasm is tough to pick up on in writing, autoblog should have a sarcasm font option, it would make things so much clearer.

        and i agree, those rotors do look pretty funny behind big honkin' rims. Other than that, not a bad package for the $$
        • 5 Years Ago
        maybe spray paint the calipers yellow!
      • 5 Years Ago
      Definitely like it.

      Scion who?