• Jan 13, 2010
Volkswagen of America's President and CEO Stefan Jacoby is bullish on the future of the people's car company – so much so that he feels sales of his brand in the U.S. will double within the next few years. Automotive News reports that the German exec has estimated that sales will reach "400,000 to 450,000 vehicles." Even without the sour state of the economy, those are massively ambitious figures: VW sold just 213,454 cars and crossovers in America in 2009, down four percent versus the company's 2008 numbers.

Jacoby didn't give specific reasons for the increase in sales projections, but his numbers would appear to fall in line with VW's goal to sell 800,000 vehicles in the U.S. market by 2018. Wolfsburg is also optimistic that industry-wide U.S. sales will settle somewhere around 15 million units per year in the next few years; still about two million units shy of peak sales figures a few years back, but still 40 percent better than 2009 levels. VW is projecting U.S. auto sales to hit up to 11.5 million units this year.

At present, VW's U.S. operations are not profitable, but Jacoby believes that the region may become profitable in 2013.

[Source: Automotive News – sub. req | Image: Bill Pugliano/Getty]


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    • 1 Second Ago
  • 40 Comments
      • 5 Years Ago
      LOL! Good luck VW, but I don't see it happening.
      I gave you guys a shot some years ago and you failed miserably and that story seems more common to me than people who are pleased with their cars.
      I would buy 3 or 4 other nameplates before a VW.

      • 5 Years Ago
      Dreamer, you know you are a dreamer
      Well can you put your hands in your head, oh no!
      I said dreamer, you're nothing but a dreamer
      Well can you put your hands in your head, oh no!
      OH NO!
      • 5 Years Ago
      I need to find out what he is smoking....
      • 5 Years Ago
      its really interesting to see the american point of view at volkswagen. Where in Europe we highly regard volkswagen, their cars are the ones to beat in terms of riding quality, interior quality (something we highly regard in a car) and fuel efficiency. Together with a mature design and ok reliability they make a very good selling proposition. Sure there are cheapper cars, but with volkswagen, altough we are paying little more, it feels like we are a getting a car almost as good as a premium one without the excessive premium price. Plus here Volkswagen is a classless brand, we dont associate it with rich or middle class.
      The most interesting part is we see the gm and ford cars exactly like you see VW, they seem to be a little more cheaper but they have also have a ''cheap'' feeling associated with them.
        • 5 Years Ago
        You have to understand that VW did have some troubled years in the past, in terms of reliability. Furthermore, VW's built-in-Mexico products have tended to be must less reliable than the ones made in Germany, from what I've read.

        Add to that the fact that since the 80's when most European brands left, we were enjoyed VERY high-quality Japanese cars to make up the vast majority of all our "imports", and the VW's just weren't as reliable.

        I know that Germans consider Japanese cars as being "imposters", or "pretenders", or "without souls", but they've earned their reputations and people trust them. Hyundai is following a similar path. It's against these torch-bearers that VW has to compete, and so far, it's not done so very well.

        I think most people agree that most VW's are very pretty to look at and well-finished inside, but unfortunately that's only part of the picture. At their premium pricing, they need to be superior to the competition in every way, and usually, they're not even as good.

        I'm sure they're better than GM's products, just as VW is superior to Opel, but that isn't saying much.
        • 5 Years Ago
        Found a link to go along with my statement,

        http://en.wikipedia.org/wiki/Top_10_best_selling_cars_in_Europe

        Find me a Honda or Toyota there. Now compare that to a list for the US.

        We are a different bunch for sure.
        • 5 Years Ago
        It is interesting isn't it?

        On a flipside, the cars which we buy here in droves (Toyota, Honda etc) don't sell in nearly the same numbers overseas. Honda and Toyota just don't have the same cachet overseas as they do here. Peruse the list of top-selling cars in Europe and you'll hardly find a Toyota or Honda listed.

        Remember, the Golf has been a perennial best-seller worldwide, but in the US, we buy the Jetta and tell ourselves it's better. In this case, I'd trust the rest of the world. But, I am a biased GTI owner.

        The world is a funny place sometimes.



      • 5 Years Ago
      That is one lofty goal. He'd better start padding his Golden Parachute cause his days as CEO at VW America are numbered since he is not going to be able come close to meeting those targets.

      But still, BRING THE AMAROK TO CANADA! That would help move 10 - 15K units closer to the unobtainable goal, and every little bit helps right?
      • 5 Years Ago
      Considering Chrysler future is a big question mark, VW could get some of the volume as Chrysler continue its decline.
      • 5 Years Ago
      Several friends have owned VW products over the years, and there have been mixed reliability results: A bad '98 Passat, bad '05 Passat, bad '06 Passat, a so-so '06 Toureg, and a so-so 2000 Golf. Alternately, I know of 8 other current VW owners who are happy as can be. Make that 9 if you include me and my 2010 GTI. I run with a group of pals who don't mind paying a premium for the VW driving experience, but VW needs to bring prices down across the board, especially on the SUVs. Once prices are better aligned with the competition, I think sales can pick up.
      • 5 Years Ago
      It's quite obvious to me that the Asian brands didn't have as much opportunity to make such a huge dent in the European market, that is so crowded with competition; whereas, in the North American market, the departure of Fiat, Peugeot, Renault, etc, left a big void, and the Japanese were happy to fill it.

      Just my theory.
      • 5 Years Ago
      Folks are right. The cars are good and getting better, but the dealers are very spotty. This is painting in very broad strokes, but here's my take. On the sales end of things VW salespeople usually don't pull down very much compared to other stores, so the dealers often can't attract the best. On the service end, the really knowledgeable tend to leave the dealers and set up independents, so the dealer is just a training ground and place holder for the unambitious.
      • 5 Years Ago
      In this era of ever growing competition from Hyundai/Kia and Ford/GM, I don't see VW pulling a hat out of Jacoby's backside.

      VW doesn't have a reputation for good quality vehicles, good value, or good service in the US. I don't know what VW is going to lean on, but it has to be more than Fahrvergnugen or whatever that was.



        • 5 Years Ago
        my bad... I guess I meant to say NMS sedan built in US, replacing the Passat.
        • 5 Years Ago
        VW/Audi needs to drop prices $2-5k in order to do that.
        • 5 Years Ago
        Jacoby is smoking dope. There simply is no way VW will double sales in 2-3 years. Not happening.
        • 5 Years Ago
        I think they are betting big on the NMS to drive a large part of that growth. Their current player in that market, the Passat (or CC) doesn't really match the competition well. It's sized differently and the base price is near the high end of other mid-size players (Camry, Malibu, Fusion etc). Not hard to see why it hasn't been a sales success.

        The NMS is designed to change that and is aiming at the mid-size market directly in multiple areas including size, price and amenities.

        This is one reason the Passat is largely going to go away or maybe the NMS will be called the Passat? The NMS is essentially replacing the Passat in the American market and the CC is left to be VW's CLS, a stylistic take on the mid-size car.

        The Passat never was a big seller, but a new model aimed right at the largest car market (mid-size sedans) is bound to sell much better than the Passat ever did. Mid-sized cars are the market that every automaker strives to succeed in, VW had largely ignored it until the NMS came about.

        I think the sales of the NMS, combined with the increasing sales of their other models, many of which are all-new as well, may be enough for them to meet their intended goal.

        Time will tell I guess.
        • 5 Years Ago
        @futurama,

        "Would the new bigger and more mainstream Jetta sedan built in US.."

        You mean this Jetta VI...it will actually be built in Mexico and available to the USDM by the 3rd Qtr of '10. It is said to be priced starting at $17k for the base model...

        http://www.vwvortex.com/artman/uploads/jetta_sedan_1.jpg

        http://www.vwvortex.com/artman/publish/vortex_news/article_2694.shtml

      • 5 Years Ago
      I see VW is still the house based on unrealistic expectations.

      The new Jetta is drop dead gorgeous, but against the Focus, it loses. Every time.
      • 5 Years Ago
      Even if VW makes great strides towards fixing it's primary weaknesses - reliability and overpricing - doubling sales is idiotically optimistic.
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