Volkswagen of America's President and CEO Stefan Jacoby is bullish on the future of the people's car company – so much so that he feels sales of his brand in the U.S. will double within the next few years. Automotive News reports that the German exec has estimated that sales will reach "400,000 to 450,000 vehicles." Even without the sour state of the economy, those are massively ambitious figures: VW sold just 213,454 cars and crossovers in America in 2009, down four percent versus the company's 2008 numbers.
Jacoby didn't give specific reasons for the increase in sales projections, but his numbers would appear to fall in line with VW's goal to sell 800,000 vehicles in the U.S. market by 2018. Wolfsburg is also optimistic that industry-wide U.S. sales will settle somewhere around 15 million units per year in the next few years; still about two million units shy of peak sales figures a few years back, but still 40 percent better than 2009 levels. VW is projecting U.S. auto sales to hit up to 11.5 million units this year.
At present, VW's U.S. operations are not profitable, but Jacoby believes that the region may become profitable in 2013.
[Source: Automotive News – sub. req | Image: Bill Pugliano/Getty]