• Jan 13, 2010
2008 Nissan Titan - Click above for high-res image gallery

Originally launched in late 2003 as a 2004 model, the Nissan Titan light-duty pickup may not see its replacement until 2014 – a painfully long time in the full-size pickup market, and the Titan is already the oldest half-ton pickup in the segment. Titan sales in 2009 fell 44.1 percent from 2008. However, according to Larry Dominique, Nissan's Vice President of Product Planning, things may be turning around.

Improved traffic in Nissan showrooms, new "value packaging" that bundle popular options together, and an effort by dealers to target existing owners to replace or upgrade their Titans seems to be working. In the fourth quarter of 2009, the Titan sold 5,337 units compared to 4,153 during the same period in 2008. However, Dominique appears to understand that even the most loyal customers eventually lose interest in an outdated vehicles.
"My team is working on the best overall scenario for doing the next Titan internally," Dominique said. "Given the environment, given the economy and that Nissan's global resources are constrained, we can't do everything we want as fast as we want. We had a plan that was humming along with Chrysler to deliver the truck by 2011 but that deal went away. It's a few years away. We're looking at short term enhancements we can make until 2014."
In the meantime, Nissan's pickup team will ask headquarters to approve building a heavy-duty Titan. Pushing for development of a light commercial truck (2500- or 3500-series) to increase sales volume will help spread engineering costs across more models. However, it's clear that this process isn't a short road. Once Japanese executives approve the development of a new Titan, the Nissan light-truck still figures to be another two years from production.



[Source: PickupTrucks.com]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 30 Comments
      • 5 Years Ago
      It won't take that long. They've been working on an in house built replacement for the Titan for a full year now, the main engine has already been developed and is going in the new M56. Expect to see the Titan replacement hit showroom floors sometime in the middle of 2011 as a 2012 model.
      • 5 Years Ago
      Well , the Titan is a good truck , with a great engine and transmission , not sure about the differentials , I hope they will build a better truck , and with a lot more engine / transmission option as that is the main problem of the Titan , I say It is a nice first try for nissan in the full size pickup segment .
      • 5 Years Ago
      The 4 year wait is not unexpected. Remember that the new Titan was going to be based off the Ram. Now that that is off the table they have to build an all new one by themselves, which takes time.
      • 5 Years Ago
      It can't come soon enough.
        • 5 Years Ago
        The end of the world or the Titan?
      • 5 Years Ago
      "..the Nissan Titan light-duty pickup may not see its replacement until 2014 – a painfully long time in the full-size pickup market."

      This also-ran, sales dud Nissan Titan always playing catch-up to biggies Ford, GM and Toyota in the full size pick-up segment...I'd bet this model would be DOA before 2014.
        • 5 Years Ago
        I bet you'd be as wrong then as you are now. Titan sales figures, though smaller than that of the Ram or F150, are inline with production numbers... which are also smaller. Heavy duty trucks were never Nissan's brand focus. It used to driving dynamics, now that and green technology.

        The Titan is in their line-up mainly for those who are already familiar with or open to Nissan products and find themselves in need of a full size truck... as opposed to losing a sale to another brand. It's the same reason Porsche went against their brand tradition to make a SUV, the Cayenne.
        • 5 Years Ago
        Toyota is a biggie in the full sized truck segment? LOL!!

        http://news.pickuptrucks.com/2009/03/february-2009-top-10-truck-sales.html
        • 5 Years Ago
        Not to nit-pick, but if you were to pick 3 "biggies" in the full size truck market, they would be GM, Ford, and Ram. Despite their best efforts, Tundra is closer to the "also-ran" Titan than a "biggie".
      • 5 Years Ago
      Nissan, you're wasting your time and money.
      chad
      • 1 Year Ago
      Can't believe there's still not even a pic of a 2014 Titan. Boo Nissan. Not impressed.
      • 5 Years Ago
      I'm extremely glad they are deciding to continue the titan and not give up on it because it is still a good truck and a good workhorse. It's just hard for a Japanese company to take away sales from GM, ford and dodge loyalist. You never hear complaints about titans except for the brake issues that were common for the 04-06 models. I've known plenty of ford owners that have said their f150's (mostly 03 and older models) were piece of junk but they keep on buying them because they are loyal to their brands. How do you combat that? When the titan first came out, it won so many awards and was considered the better half ton with all things equal.

      What Nissan can do to increase sales is just add more configurations and engine options for it to compete better with the other trucks. Single cab is needed, a 4.0 liter v6 is needed and a few host of other features. At the same time they should refine the interior a bit more and add new features like trailer sway controller, and many others that can be useful and be competitive in this segment.

      Overall the titan is still one of the better buys out there in the pickup segment. A fully loaded titan can be had for about 29k with dealer incentives. Over 380tq, 9500 lbs towing and 1500+ payload. How is that not competitive?
      • 5 Years Ago
      The domestics still make the best full size trucks.
      • 5 Years Ago
      4 years until a new model? Looks like someone thinks their future is not full size trucks.
        • 5 Years Ago
        Duh. Of course not. It never was.
      • 5 Years Ago
      Wow, Nissan does want to be like an American car company afterall. Aged, stale products... They could be the New "Old" Chrysler.
        • 5 Years Ago
        You'd think Chrysler would want to re-instate the deal w/ Nissan to bring in a sustained revenue stream and increase its volume. Yet another example of how Chrysler making the wrong case, which will hopefully and finally lead to its desmise. I like the new Ram but Chrysler has absolutely nothing going on in the new product department right now.
        • 5 Years Ago
        MM is right. Nissan should have inked a deal with Chrysler when they had a chance. Now that FIAT has come in they are not going to let them. It would have been nice too. Nissan has some pretty good stylists (well maybe not the ones that did the Quest!) and they could have had a version of the Ram that was distinctly Nissan in it's looks. The two of them might have had the best looking light pickups on the market. And Chrysler could have gotten a version of the Altima to replace the Sebring or the Versa for a new B segment car. A win-win for both companies. Ghosn doesn't seem to have it anymore. He was great when Nissan was on the ropes but now it seems if he can't have total control of something he doesn't want to entertain the idea of a joint venture. The Chrysler minivan would have been a good candidate for the Nissan stylists. Look at how much better it looks as a Volkswagon.
        • 5 Years Ago
        Well this product is unique in that it was supposed to be... a Chrysler. Until the deal fell through.


        But now hopefully they'll at least do a facelift or offer some re-tuned engines to tide them over until the next-gen.


        • 5 Years Ago
        Patrick,

        I am guessing Chrysler won't since Nissan has a partnership with Renault and that is a direct conflict of interest to Chrysler's new parent FIAT.
      • 5 Years Ago
      Will someone tell Nissan to make a compact pickup truck to compete with the Ford Ranger or COMPLETELY redo this atrocity? And when they say new I hope they mean no resemblance whatsoever of this garbage.
        • 5 Years Ago
        I agree. A compact truck with a small but mighty turbo diesel would put them in a class of their own. A lot of people have fond memories of the mid 80's Toyota 1 ton diesel compact trucks. The bodies rotted off before the mechanicals died. The Mahindra trucks have garnered some attention but don't have the cachet of Nissan/Datsun.
        • 5 Years Ago
        Small workhorse trucks are what we need, not all these showboating trucks.
    • Load More Comments