• Jan 12th 2010 at 8:58AM
  • 9
Hyundai Blue-Will Concept - Click above for high-res image gallery

As promised, Hyundai brought its Blue-Will Concept along for the festivities this week at the Detroit Auto Show. There's not a whole lot more to say – the car was first debuted back in April at the Seoul Motor Show and we've heard all about its plug-in hybrid drivetrain. Still, this is the Blue-Will's U.S. introduction and therefore is the first time we've personally laid eyes on the car.

To recap, the Blue Drive architecture that Hyundai unveiled at the 2008 Los Angeles Auto Show is a strong parallel system, that is capable of driving the vehicle under electric power alone, using the internal combustion engine or some combination of the two. The electric motor/generator is rated at 100 kW and Hyundai claims a range of 40 miles on an single electric charge

Want to know more? Check out our high-res image gallery of live photos below and click past the break for the press release.

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Blue-Will Concept is the First Plug-in Hybrid from Hyundai

DETROIT, Jan. 11, 2010 – Following Hyundai's successful ascent to the top of the Environmental Protection Agency's (EPA) Corporate Average Fuel Economy (CAFE) report in December, the Blue-Will Plug-in Hybrid concept makes its U.S. debut at the 2010 North American International Auto.
  • Blue-Will is the first-ever plug-in hybrid from Hyundai
  • Four-seat sedan concept explores future design direction of compact cars
  • Features panoramic glass roof with solar cells for recharging batteries
  • Thermal generator converts hot exhaust gases into electricity
Blue-Will serves as a test bed of new ideas that range from roof-mounted solar cells to drive-by-wire steering, lithium polymer batteries and touch-screen controls. Blue-Will could see the road as a hybrid-only model, similar to the Toyota Prius in the future. Blue-Will promises an electric-only driving distance of up to 40 miles on a single charge and a fuel economy rating of more than 100 miles per gallon. Codenamed HND-4, the Blue-Will is the fourth in a series of highly innovative concept vehicles to come out of the Namyang Design Center.

"Blue-Will's bold character lines and innovative design language give the perfect expression to the advanced eco-friendly technologies found beneath the skin," said Oh Suk-Geun, executive vice president of design, Hyundai Motor Company. "At a time of rising concern about the environment and our energy future, Blue-Will demonstrates to eco-conscious car buyers everywhere that Hyundai has practical hybrid solutions that will appear on the next generation of vehicles."


"Eco-sleek" was the core concept driving the design process. Its sweeping character lines and detailed form elevate this next-generation hybrid to an entirely new level. Blue-Will's slippery surface treatment extends to the underbody where a full-length cover has been applied to minimize aerodynamic drag while maximizing fuel economy.

The LED panel on the front expresses a highly distinctive, futuristic image. The rear bike rack, neatly integrated into the trunk, adds an extra measure of convenience. To minimize weight, advanced materials such as carbon-fiber reinforced plastics and nano composites have been applied to the side sills, moldings and fenders.

Recycled PET material was used for the headlamp bezel, and PLA and PA11 bioplastics have also been used on interior and exterior parts.


Thanks to the rapid advances in information technologies, designers had a completely free hand to redefine the interior of a compact car achieving a "digital flow" throughout the cabin. The conventional gauge cluster has been replaced by an ultra-thin Transparent Organic Light Emitting Diode (LED) display mounted on the steering column that is adjustable for rake and distance. Thin-film TOLED technology allows information to be displayed in high resolution color.

HND-4 designers designed the center stack with a simple and clean look thanks to high-tech touch-screen control technology which operates the HVAC, drive (PRNDL) selector and infotainment systems. The focal point of this display is the Eco-Coach. Eco-Coach graphically promotes fuel-saving habits by providing continuous feedback on fuel consumption and driving efficiency. Infotainment capabilities include Bluetooth-enabled speakers.

Hybrid Blue Drive Architecture

The Blue-Will concept is powered by an all-aluminum 152-horsepower Gasoline Direct Injected (GDI) 1.6-liter engine mated to a Continuously Variable Transmission (CVT). A 100kw electric motor is at the heart of Hyundai's proprietary parallel hybrid drive architecture. The wheels are turned by power coming directly from the gasoline engine, the electric motor, or both together, as conditions demand. This parallel hybrid drive architecture serves as the foundation for future Hyundai hybrids, starting with the Sonata hybrid coming later this year in the U.S.

For maximum luggage space, the fuel tank is located under the rear seat where it is neatly bundled alongside the Lithium Polymer battery that can be recharged using household current. Hyundai will be the first automaker in the world to apply Lithium Polymer in a mass production vehicle this July when the Elantra LPI Hybrid Electric Vehicle goes on sale in Korea.

A further expression of the Blue-Will's design flexibility is found on its panoramic roof where the glass integrates dye-sensitized solar cells without impeding visibility. The solar cells provide a trickle charge that helps operate a cabin cooling fan, reducing interior temperatures while the car is parked in the sun.

Thermal Generator: Energy-Saving Innovation

Energy from hot exhaust gases is recaptured by a thermal generator which is fitted into the exhaust manifold. The thermal generator then converts the heat into electrical energy to help power auxiliary systems.
Efficiencies are further improved by low-rolling resistance tires and low-drag brakes, where special attention has been paid to the engineering of the brake pads and calipers.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

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    • 1 Second Ago
      • 5 Years Ago
      X-marks the spot....where this thing should be hit by a truck.
      • 5 Years Ago
      Something about plug-ins apparently causes designers to lose their ability to design.
      • 5 Years Ago
      One of the ugliest cars I've ever seen
      • 5 Years Ago
      What's with the tampon up front?
      • 5 Years Ago
      Uhh.. Chevy.. you better hurry up, guys.
      Hyundai can bring things to market at an amazing speed.. like how rabbits multiply ;p
      I am actually kinda worried for GM.
        • 5 Years Ago
        Chevy will be first to (US) market. Don't let the noise from concepts distract you. My worry is that being first will let everyone else pound it will "better this than Volt" "smaller that than Volt." Never been tempted by a Chevy until the volt, so it probably wouldn't take much for me to be lured elsewhere.
      • 5 Years Ago
      I will call it 'Blue-Whale'.
        • 5 Years Ago
        I was wondering, when they came up with that name, did anyone ever said this
        sounds like......! Here is a tip dont provide opened ended jokes when
        introducing a car especcialy when you expect it to be driven by Capt.

      • 5 Years Ago
      Think Toyota will make a fuss that the name is too close to their WiLL cars? Don't think they're still in production but Toyota might still have the trademark...
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