• Jan 12th 2010 at 11:58AM
  • 53
2011 Cadillac CTS-V Coupe – Click above for high-res image gallery

At this morning's XTS Platinum and CTS-V Coupe debut here at the Detroit Motor Show, newly appointed brand manager Bryan Nesbitt announced to the media that that all Cadillac models will receive V-Series and Platinum models. However, during the media scrum that followed the conference, we sought clarification from Cadillac spokesman David Caldwell, and he stated that future Cadillacs will receive a V-Series or a Platinum model. Thus, if you had visions of an Escalade-V dancing in your head, well... don't.

The prevailing logic behind which models will get a V or a P will depend on the model's market segment and inherent sportiness. As Caldwell explained it to us, a model like the CTS has a foot in both worlds (and could probably pull off both), but models like the SRX or Escalade lend themselves more to the heightened creature comforts of the Platinum experience. Some Autobloggers remain a bit foggy on why General Motors' luxury brand needs what is effectively a double-prestige trim level (shouldn't all Cadillacs be posh by definition?), but we do appreciate the added accouterments all the same.

And as to the possibility of a CTS-V Sport Wagon? Well, we got a wink-wink, nudge-nudge when we suggested to Cadillac that we'd like to see it, and judging by the smiles all 'round, it's all but certain that we'll be seeing its debut on the show circuit later this year.

Photos by Drew Phillips / Copyright ©2010 Weblogs, Inc.

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    • 1 Second Ago
      • 5 Years Ago
      relatively nice design, now on to the department that messes every GM design, & stalls it an extra 12 to 24 months more than it should be. Didn't we say the same things about the volt? "angular/modern/fresh face/ect..."? Then the price went up $10K, the front end went all MELTED on us, and the excuses began.... Where's Maximum Bob when we need him?!
      • 5 Years Ago
      This isn't really a big deal. The only Cadillac not offering a V or Platinum package is the SRX.
      • 5 Years Ago
      At least Cadillac realizes the V stands for REAL performance and is not just slapping a badge on a vehicle and calling it a "sport" version.
      • 5 Years Ago
      I just hope they don't trash the V badging with stupid models like an Escalade V. Chevrolet crapped on the SS badging with the Malibu SS and Silverado SS.
      • 5 Years Ago
      Maybe I missed something, but since it's a hybrid - whats the fuel economy?
      • 5 Years Ago
      A marquee is a sign that is most often found atop a theaters entrance.
      • 5 Years Ago
      I agree with jamie. Like Lincoln Cadillac's naming scheme is a travesty.

      The brand has a rich heritage full of great brand names that they should be building on instead of assigning meaningless, alphabet-soup labels to cars.

      The CTS coupe could proudly wear the Eldorado name and do it justice with it's striking style. The XTS concept should be wearing Sixty Special or another grand name instead of the alien code it's marred with.

      • 5 Years Ago
      The Platinum line for Cadillac would be akin to Jaguar's Vanden Plas line. I see no reason not to do it. There is always room to move more upscale in creature comforts and finer materials. Why not offer the option? While we would most likely opt for the CTS-V, there are plenty of older drivers who would love a CTS Platinum with thicker pile carpets, more supple leathers, greater acoustic dynamics, more features for those in the back seat (especially in the larger sedans and SUVs).
      • 5 Years Ago
      Caddy needs the V series, but all models should be "platinum" by default. Ths CTS-V coupe is plain bitchin'. That's the kind of personality we need in cars. Not this garbage:
      • 5 Years Ago
      ExileOnTheMainstream 4:20PM (1/12/2010)

      so you're trying to prove how good GM is because they had the 3rd most recalls of any manufacturer, only behind Toyota and Ford? Pretty sure the guy you are flaming in this post didn't hype up Ford or Toyota, but mentioned brands that barely made the recall list. Way to show your American pride and ignorance though by being one of the few remaining GM loyalists, and by once again reassuring to the rest of us how dumb you people are. ------------------

      Hey numb nuts, try that on the other joystickers on here.

      All the other vendors sold far less units then GM but even then if you learn to add,
      KIA sold little yet still had over 1,300,000 units recalled

      You add up all riceball nameplates units recalled and they are most of the recalls in USA you peckers call QUALITY including the Lexus he claimed was better when TOY ota alone had the highest American recall ( does not add in all other issues in other countries) in history.

      Fact is the BS on here about quality issues of GM is a total con job where if you look at GM's rate of sales has a much better quality level then all other riceballs combined.

      At the least GM recalls are not killing Americans where asian brands are, they know it and still produce unsafe crapboxes.

        • 5 Years Ago
        • 5 Years Ago
        Panel tightness isn't going to do a goddamned thing for you when your engine is sludged up and you can't drive it. Squeaks and rattles don't mean a goddamned thing when your frame is rusted out leaving your truck unfit for the road. Of course, gap evenness is a nice distraction for you to admire while your car is accelerating out of control leading you to your death.
        • 5 Years Ago
        Quality is NOT a measure of total recalls. Panel tightness, gap evenness, rattles, squeaks, etc. are all a true measure of quality. And although recalls cannot be left out of the equation, they are not what make up the entire pie. And as far as the criteria I mentioned before, until recently ALL of the American auto-makers were behind in those areas. It's a fact, we can't argue with that. Don't get me wrong, I'm as much of an American car loving nut as you'll ever find. There will never be a foreign badge in my garage, and it's not because they are not great cars. It's because of a belief, an opinion, that I hold and will not try and push on anyone else. Because arguing on the internet is like running in the special Olympics. Even if you win, you are still retarded.
      • 5 Years Ago
      CTS - V wagon, yes! I can't wait to buy one used in 3 years
      • 5 Years Ago
      This is surprisingly hatchback-like. I like ti for what it represents (a sporty coupe for the Cadillac brand) but I'm not so sure about execution.
        • 5 Years Ago
        Given the prior naming convention used at Cadillac, shouldn't this car be called the CTC rather that CTS? STS was derived from Seville Touring Sedan so it stands to reason that CTS is a touring sedan. XLR was of course a luxury roadster and by extension this so called CTS Coupe should really just be called the CTC. Similarly the CTS Sport Wagon should really be called the CTE (estate.)

        Anyone else agree?
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