• Jan 11, 2010
Automobiles and footwear, they're not that different, right? They're both transportation devices; Jimi said "his dusty boots is his Cadillac," putting it all in perspective. Sergio Marchionne has Balkanized the marketing of Chrysler's divisions, and Dodge has taken the opportunity to split from its long-serving agency BBDO, which has handled advertising and media buying for the whole of Chrysler.

BBDO's contract runs out this month, and according to Automotive News, Dodge is going with the "Just Do It" Agency Wieden+Kennedy. In addition to coining that iconic phrase for Nike, a brand which W+K has been associated with since its birth in 1982. The firm's Portland, Oregon arm also puts its mark on ESPN's "This is Sportscenter" campaign, and was responsible for the recent Target Christmas spots. Lest you think there's some kind of magic juju that goes into car advertising, W+K knows what it's doing there, too. Adweek awarded Honda's "Grrr" ad the title "Commercial of the Decade," and the well-traveled "Cog" spot was also W+K's work, so it's obvious the firm knows a thing or two about auto. It's not clear what direction Dodge's advertising will go – especially now that it's been split off from Ram – but the company is likely breathing a sigh of relief that it didn't get tasked with the Chrysler brand, instead. We're not sure there's any type of advertising that could sell Sebrings.

[Source: Automotive News - sub req.]


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    • 1 Second Ago
  • 6 Comments
      rocbutler
      • 4 Years Ago
      i just saw a dodge ad on detroit (wxyz) for a dodge journey. I HAVE NEVER SEEN A MORE POORLLY PRESENTED AD OF A PRODICT THAN THIS AD . IT SHOWS NO FEATURES OF THE CAR OR ANTHING ELSE. IT SHOW A CAR ( AN AWD WHICH IS LESS THAN 1% OF THE MARKET GOING OUT TO PICK UP CHILDERN. WOW!!!!SHOW SOME IMAGINATION REAL PEOPLE DRIVE THESE CARS. SHOWTHE FEATURES NOT THIS B.S. ps i own one and exterely pleased wirh it. i spent 28 yrs. with chrysler and thid car is one of the best i have driven for the money. any questions contact me at: 2483752750 or rocbutler@aol.com thankyou
      • 5 Years Ago
      Yeah cause thats exactly what they need, better marketing. The world is just woefully unaware of their superior products and advertising should fix that. If i were Chrysler i would make damn sure there is no product comparison in my adds, or it would be an add for the competition.
      Lar7789789
      • 5 Years Ago
      wait.... what was born in 1982, Nike, or the Wieden+Kennedy firm?

      Nike has been around since the 1970's, hasn't it?
      • 5 Years Ago
      I'm just imagining cars surrounded by legs and dribbling basket balls.
      • 5 Years Ago
      The Rapid Transit System.
      Join it.

      Ah, those were the times ;)
      • 5 Years Ago
      Yeah good move Chrysler. (rolls eyes)

      I'm sorry but no amount of advertising or some fancy pants advertising firm will get me to take a second look at the current stagnant and unappealing lineup, that alone even coming close to reigniting the urge to ever buy one. They are lucky that their Jeep lineup still has some considerable value and catches the eye of some consumers.

      Currently where it stands, much like most consumers, I am not interested in anything they have to offer until I actually start to see Fiat's influence and Alfa Romeos making their way to the dealers.

      Do yourselves a favor Chrysler and save the advertising for when you guys actually have something new and different from your current lineup.