• Jan 11, 2010
2010 Dodge Ram Heavy Duty Dancing on the Ceiling – Click above for high-res image gallery

Entering the Chrysler display promised to yield few surprises here at the Detroit Auto Show. The automaker doesn't even have a press conference scheduled – mostly because there isn't a lot happening new product-wise. But that doesn't mean The Pentastar doesn't have anything to be proud of, including the latest iteration of the Dodge Ram Heavy Duty, which was recently named the Motor Trend Truck of the Year.

Ostensibly to celebrate that award, but probably more likely to add a little excitement to its booth area here in Detroit, Chrysler has somehow managed to attach a brand-new 2010 Dodge Ram Heavy Duty to the ceiling of its display. So, if you plan on visiting Detroit this week to see all that the world's finest automakers have to offer, make your way to the Chrysler booth... and keep your eyes skyward.

Oh, one more thing. How many people were thinking Toyota when they read the headline for this post? What a feeling!




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    • 1 Second Ago
  • 24 Comments
      • 5 Years Ago
      one word: why?
      • 5 Years Ago
      What a joke(!). Chrysler's lucky to be alive, let alone have a spot at the carshow. But to pull something as stupid as this . . . hanging a vehicle upside down . . .. shows just how screwed up they were (and are with Fiat). Hopefully, their new owners will teach them to have some self-respect and not do stupid crap like this in the future!
        • 5 Years Ago
        I hope you know this isn't the first time a manufacturer has hung a vehicle upside down on the ceiling.

        Tell me, what is so "screwed up" about this? People are obviously talking and looking at the product and it's display, seems to be working pretty well.
      • 5 Years Ago
      We finally settled the whole " It has so much down force it could theoretically drive upside down!!!" I'm glad we can finally put this to bed.
      • 5 Years Ago
      I am Ram, and I defy gravity?
        • 5 Years Ago
        My tank was full... now its on the carpet.
      • 5 Years Ago
      Hope it is fastened well.
      • 5 Years Ago
      So, are they saying the...individual who decided to make RAM its own brand had his/her head stuck in a cloud or something here?
      JDM Life
      • 5 Years Ago
      I dont see the point....
      • 5 Years Ago
      Stupid.
      • 5 Years Ago

      Desperation.
      • 5 Years Ago
      Its cool, but I think if it were a sportscar it would be cooler since you'd be overhyping its grip and handling prowess.

      Cool or not, I would not stand under it.
      • 5 Years Ago
      Probably the best vehicle in Chrysler's line-up and they show it upside-down?
      • 5 Years Ago
      Honestly, what's the point?
        • 5 Years Ago
        It's upside down. Just like the company.
        • 5 Years Ago
        Advertising, I guess. Chrysler wants the Ram to be memorable for it's absurdity of their showroom, so that consumers will be more attracted to digging into the product.

        How often do you see a car on the ceiling?
        • 5 Years Ago
        What a waste of my money
        • 5 Years Ago
        Its a Killer?
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