• Jan 11, 2010
2010 Mini Beachcomber Concept - Click above for high-res image gallery

The roof, too. That's right folks, Mini rolled out a concept of a concept. The Beachcomber (see above) is based on the Mini Crossover. However, the Crossover is no longer just a concept, as it will be making its way to production soon. And it's not alone, as Mini has also green lit the Coupe and Roadster. All three will be produced at Mini's Oxford, UK plant.

Speaking of Mini, their sales were down six percent last year. Or should we say only six percent, as 2009 basically sucked as far as car sales go. In the U.S., however, Mini sales were down 16 percent, but the segment (small premium cars) was off a disheartening 40 percent. Nevertheless, the U.S. remains Mini's largest market with currently 90 dealers and the brand is looking to increase that number with an additional 17 dealers over the next 18 months.

As far as this here Beachcomber Concept goes, let's just say there's an emphasis on concept. While it does in some ways evoke the original Mini Moke – especially the slotted grille – the Beachcomber has as much a chance at seeing production as a Lamborghini subcompact. Maybe less. That said, the Beachcomber does feature all-wheel drive. And if there's anything we like more than suicide doors, it's no doors at all. No top either for that matter. What if you should get caught in a freak Malibu hailstorm? Mini says a soft roof and lightweight doors are included. So there you go.




Live photos by Drew Phillips / Copyright ©2010 Weblogs, Inc.

[Source: Mini]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 17 Comments
      • 4 Years Ago
      How much does it cost? I can't find any information. Thank you in advance.
      • 5 Years Ago
      that'
      • 5 Years Ago
      What is the point of that half-tailgate? If this is supposed to get you to and from the beach and bounce you over coastal dunes, what good is it when your beer cooler spills out the back?
      • 5 Years Ago
      Stupid! MINI's are supposed to be small! My God.... It's like GMC making an econobox... wait a sec... haha
      • 5 Years Ago
      Just make it stop... make it stop! God give me an answer to this catastrophe!
      • 5 Years Ago
      the detail on the main info bubble are fantastic.
      • 5 Years Ago
      MINI should remain a young at heart brand, and it doesn't get any more younger than this. I dig.
      • 5 Years Ago
      That silly thing looks like the FJ with a f'd up Mini font end. Of course the shoe storage where the spare should go really shows you what it's made for.
      • 5 Years Ago
      And the brand bastardizing begins...
        • 5 Years Ago
        Brand bastardizing, just like the classic Mini was bastardized as well, or is this some sort of judgment specifically for the new MINI.

        That being said, the thing that I don't like about it is that MINI is looking more and more like it was developed by focus groups, and not what made the brand fun.
      • 5 Years Ago
      cool car
        • 5 Years Ago
        Yup, coolest Mini to date IMO
      • 5 Years Ago
      Let's see what happens to the dummy on side impact.
    • Load More Comments