• Jan 11th 2010 at 10:01AM
  • 15
Next-gen Ford Focus live unveiling – Click above for high-res image gallery

At Ford's press conference this morning at the Detroit Auto Show, the new 2012 Focus was rolled out publicly for the first time anywhere. We have a full report on the new compact here, but product development VP Derrick Kuzak and Chairman Bill Ford dropped a couple of new details. Kuzak made it official that after the Focus launches with the new 2.0-liter direct injected inline-four, it will eventually also get an Ecoboost engine as well. The 1.6-liter Ecoboost will be available globally in the Focus. In 2011, production of the battery-powered Focus Electric will also begin at the Michigan Assembly Plant.

Bill Ford announced that the plant in Wayne will also produce the next-generation hybrid and plug-in hybrid systems beginning in 2012. Ford would not reveal which models would get the new hybrid powertrains, however, the Escape is expected to be replaced by a version of the next-generation Kuga, which is also derived from Ford's C-segment platform. If so, this is the first time we've heard that it would be produced at the Wayne plant.

[Source: Ford]


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  • 15 Comments
      • 5 Years Ago
      It looks good. Hopefully it will be a quality car. I really wish that they had called it something different than the focus (not to mention the festiva). This would have been a good opportunity to rebrand the car and to ditch the baggage associated with the focus label (cheap, cheap, cheap, low quality, bad transmissions, etc).
      • 5 Years Ago
      I like the new Focus, as it looks to be sleeker -- though it does look like it is bigger, which is not as good. I owned a Focus ZX-5 and I'm 6'-4", so the size was fine. The build quality was fairly poor, and the economy was not nearly as good as the Scion xA I am currently driving.

      Sincerely, Neil
        • 5 Years Ago
        I should have said that I am very encouraged to see both the electric and hybrid versions -- that is great news!

        Neil
      • 5 Years Ago
      At first it will only have the 2.0 liter Direct Injection normally aspirated engine. But with the DI it will run about 12 to 1 compression which will give some good low end torque. I got the info on another site..but lost the ink.

      But it really hacks me off they don't put the good stuff in the early models. The Ecoboost engine wont be in it till later in the year or 2011. Im ready to pull the plug on one with the 5 door hatch, Ecoboost, turbo, 6 speed dual clutch automatic when it gets here. We were hoping Fords new management had caught a clue and put out the hot models at the beginning to get the early adopters to spread the news....but alas...they will still put out the family truckster models first.



      • 5 Years Ago
      With China recovering very rapidly, gas prices are starting to climb again. But, It looks like this time FORD will be ready...
      • 5 Years Ago
      1.6L Ecoboost seems a little oversized for that vehicle. Put the 1.6 on a Sport version. Make an economy version with a 1.0 or 1.2 ecoboost
      • 5 Years Ago
      Has Ford even annonced a 1L or 1.2 IMO 1.6 eco is a great idea but if that's the smallest engine their making then they should save that for the Fiesta. But sounds like a good idea with a 2L option for low end buyer then ecoboost for the ppl who can afford it. Then the EV or Hybrid for the ppl with money or ppl who can live with the performance of a hybrid (haven't driven the Fusion and Escape to know) But two cents is to hurry the F*** up....
      • 5 Years Ago
      Looks great, but I'll believe it when I see them on the streets.

      Follow my (possibly fabricated) word of the day: http://twitter.com/shlompsen
      • 5 Years Ago
      The new Focus looks terrific. Ford may finally have something to beat the Civic in the market.

      I'm eager for a test drive when they arrive.

      I just wish Ford would bring back a wagon version. I currently have a Passat wagon and a Forester. I find the wagon shape eminently practical for trips to Home Depot and for bringing my dogs to the park without messing up the rear passenger seating. Hatchbacks are a step in right direction, but there's not enough room in back for my Border Collies.
        • 5 Years Ago
        If we won't get the C-max stateside, I wonder if the next gen Mazda5 will get much of the new hardware.
        • 5 Years Ago
        My guess is no wagon. That is what the C-Max and Grand C-max are for.
      • 5 Years Ago
      Here is the link about the new Focus line up over on Car And Driver. Good summation....just still working on why the dont put out the fun versions early.

      http://www.caranddriver.com/news/car/10q1/2012_ford_focus-auto_shows
      • 5 Years Ago
      this current revolution started in 2006. and they are saying 2012 before maybe half heartedly making some almost green vehicles? they're still evil. make no mistake about it. the years will pass and nothing will be done. the only hope is that some new automaker will come out of nowhere and start making the right cars and then the evil assholes will folow suit. but they will give you nothing otherwise.
      maybe a decade or two later when countries start disappearing in the ocean. maybe. what's the hurry..

      Obama is weak. sure he might not be as clearcut evil as republicans but he certainly falls short of enforcing the right thing in cars. fiber glass monocoque ultralight plugin hybrids or fast recharge EVs. wake up Steven Chu. you're betraying the world.
      • 5 Years Ago
      Disappointed by the images out of Detroit.

      I was practically enamored with the Iosis Max.

      http://green.autoblog.com/2009/03/04/geneva-2009-fords-next-focus-the-iosis-max-now-with-ecoboost/

      Looks like I'll be buying the Pruis Lite (FT-CH) instead.
      • 5 Years Ago
      that car looks amazing
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