• Jan 11, 2010
2011 Audi A8 – Click above for high-res image gallery

As stated earlier – and despite quotes to the contrary – Audi is increasingly serious about alternative propulsion. After pioneering direct injection and pushing the envelope of diesel technology, Audi is looking to electricity for its next round of innovations. And the fruits of its labors are coming this year.

In addition to the forthcoming hybrid Q5 (due to arrive this fall), Audi announced plans today to unveil the 2011 Audi A8 Hybrid at the Geneva Motor Show this March. All told, Audi will release eight new models in 2010 and hopes that its continued work in the diesel realm, coupled with its burgeoning image in the U.S., will thrust it over one million sales next year.

However, Audi of America President Johan de Nysschen said in no uncertain terms that, "We must say no" to technologies that don't move the game forward. As such, Audi will not create any "mild" hybrids and instead focus its efforts on full gasoline-electric technology as they "share more relevencies to EVs and consumer expectations." With products like the Q5 and A8 hybrid, the new interest in diesel technology in the States and the forthcoming e-tron, Audi has placed its bets and by the end of the decade, it needs them to pay off.




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  • 16 Comments
      • 5 Years Ago
      "never follow" said the company as they said they wouldn't make an SUV and you should buy an allroad instead.

      Try not to take these kinds of "we're above this" statements too seriously, Audi already backtracked on this one and if the financials point toward mild hybrids being money makers in the future Audi will reverse course on this one too.
        • 5 Years Ago
        yup, cheaper, allows for the hybrid badge whoring, win win. especially for a company who doesn't care for hybrids in general (all of VAG).
      • 5 Years Ago
      It's more the placement of the LEDs than the actual LEDs (which I like).
      Why go with such a weird shape?

      Why make this car look soooo boring? We'll have to wait another 6 years to see some exciting A8??

      I expected so much more from the new A8...
        invisiblepigeon3
        • 5 Years Ago
        Totally, if those LED clusters had been done elegantly instead of pointlessly angled like that, the car would have a much more harmonious front end. If they didn't have those stupid shapes in the headlights, people would be cheering this car's design.
      • 5 Years Ago
      Awwwww. Those droopy eyes make it look sad :(
      • 5 Years Ago
      does this mean they will make hybirds you can plug in?
      because THAT seems to be the real "no-compromise"
      it would be pretty funny if GM had an edge over Audi, because of the Volt.
      • 5 Years Ago
      For once I agree with an Audi official - mild hybrids are a waste.
      Unfortunatelly VAG seems to have already decided that their first hybrid is going to be a mild hybrid (that Jetta coupe).
      • 5 Years Ago
      Hybrid = FAIL

      Never!!!!
      • 5 Years Ago
      first comment!!!!
      • 5 Years Ago
      As much as I like Audis (and the current A8), this doesn't do anything for me, and the LEDs in that lead photo completely ruin the appearance of the car. Unfortunately, it seems like Audi have joined Mercedes in going a bit over the top with the whole LED craze...
      • 5 Years Ago
      like it
      • 5 Years Ago
      This is not an attractive car.
      I like the current A8.
      • 5 Years Ago
      They should have done something a little more flashy with the A8 to distinguish it from th A4 and A6.

      It looks too much like the other cars in the line up, except that it's bigger. It should have some sort of flair to satisfy having someone spend $90k on a car.

      I believe that the S550 does this best and the new XJ is a break out design as well. Even the Panamera sticks out in a crowd of look alikes. The 7 Series fails at this and it looks like the A8 will as well.

      I'd take the Panamera out of all of these cars, the interior is to die for, it's the best DD and the exterior turns heads. If you ever see one out on the road, especially the turbo, then you know what I mean.

        • 5 Years Ago
        The exterior turns stomachs as much as it does heads.
        • 5 Years Ago
        I thought that too until I saw a turbo in the right color up close and personal. With that car, you have to have the right color, trim, and wheels or it just doesn't look right.

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