Report: As it turns out, BMW's Roundel logo isn't born from jets... er, planes
So what's the real origin? It turns out the blue-and-white logo was used in a 1929 ad that placed roundels in the rotating propellers of an airplane. It's easy to see where the confusion came from. The blue and white quadrants at the heart of the logo are actually intended to signify the state colors of Bavaria, and this isn't the first time the logo's origin has been examined in detail – historians have traced the logo's evolution from the Rapp Motorenwerke all the way through today.
[Source: The New York Times | Photo: BMWClub.ro]
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