• Jan 9, 2010
It wouldn't make any sense for Fiat to break Ram into its own brand and then not do anything to showcase it. This is just speculation for the moment, but Ram's first steps into the spotlight could be with two trucks called the Laramie Prospector and Laramie Western Sky.

Those names come from a list of monikers Chrysler has trademarked for new models. Others, like the Chrysler 300 S8 and Dodge Nitro Detonator, we'll get up close and personal with at the Detroit Auto Show. Those Laramie models, though, haven't been mentioned anywhere or revealed on any Ram trucks yet. Of the five Ram trims available, Laramie is the highest, but there are no special editions within it. The Prospector and Western Sky could change that, and we'll be looking out for them next week in Detroit.

[Source: PickupTrucks.com]


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    • 1 Second Ago
  • 29 Comments
      • 5 Years Ago
      The fundamental pitch you throw at the buyer of a pick-up differs entirely from the pitch you choose to grab mini-van and crossover customers. So the brands were divided to better reflect who their target audiences were. The reason I bought a pick-up differs from the reason my wife chose to buy her C segment sedan. So naturally the advertising, nomenclature, and empathetic scenarios you create to show your brand off will be different from each other. That's part of the reason the GMC truck actually works. Because Chevy has been surrounded with this "economy/coach class" halo. While GMC has always been virtually the same truck on the inside, it has been thought of as more "refined and better quality". If the General dropped the Sierra and just had the Silverado they would lose (some) sales due to customers perception of Chevy. In MY opinion, each Chrysler brand needed to go back and "find their roots". If you can reach far enough back, Dodge trucks actually began with three brothers named Graham. In 1916, seeing the need for a good, dependable truck to serve people such as themselves, the Graham brothers entered the truck body business. In April of 1921, an agreement was signed that would allow the Grahams to build trucks with Dodge engines and drive-trains, to be sold through the Dodge dealer network. Thus, in 1921, Graham Brothers started selling 1.5 ton pick-ups through Dodge dealers, using Graham bodies and Dodge parts. On January 1, 1929, all Graham Brothers trucks became Dodge trucks, and a new legacy began. So last year, 2009, was actually the 80th and final anniversary of Dodge Trucks. The Graham (Ram) Truck lineage will celebrate their 100th in 2016! Let's all wish them a happy journey getting there, no matter what brand name they are under.

      -Firecat
      • 5 Years Ago
      It's a waste of money to spin-off Ram as a separate brand. Is Ram going to have its own dealerships or just have a separate section within Chrysler dealerships?
      • 5 Years Ago
      Chrysler needs new vehicles not new "special editions," which consist of paint and decals.
      • 5 Years Ago
      Of course it makes sense to make RAM a utility vehicle only brand. FIAT will surely bring the IVECO Daily as a Sprinter replaycement sooner and maybe the Scudo and/or the Doblo to have something in similar size as the Ford Transit connect.
      • 5 Years Ago
      I can't hear Laramie without thinking of the cigarette company in The Simpsons.
        • 5 Years Ago
        Thank you. I thought I was the only one and I don't even watch the Simpsons much.
      • 5 Years Ago
      Is the Ram brand solely for fullsized trucks and truck-based vehicles, or will midsized trucks like the Dakota and Nitro eventually make their way to the Ram brand as well?
        • 5 Years Ago
        I think it's just pick-ups,commercial vans and semi-haulers.Not like GMC,where they sell commercial SUV's.
      • 5 Years Ago


      After having read about all of the new "Special Edition" models from Chrysler, Jeep and now Ram, I am going to invest as much money as I can in companies that produce decals and argent paint!




      • 5 Years Ago
      I'm waiting for modernized motors in the RAM.

      The Hemi engine is beyond outdated, delivering lowest in class gas mileage thanks to its Jurassic technology. Can't wait for more efficiency.
        • 5 Years Ago
        " it has modern technology, along with MDS & was also just updated last year with more modern technology and better fuel economy, and more."

        I should know, since I own one of these engines. MDS is good, but in comparison to Ford's newest engines it's still behind in fuel economy. Did you know the Hemi engine uses a Jurassic-era, belt driven fan? now tell me that belt driven fans didn't go out of fashion in the early nineties...and that's just an example among other power grabbing deviced (all belt driven) in this motor.

        Add DI, and electric driven peripherals and you'll get another 2mpg out of it. There you go, Tit for Tat or however you say it.
        • 5 Years Ago
        contrary to your lack of researching statement, the HEMI is not a Jurassic engine , as it's not truly 100% "Hemi" .. it has modern technology, along with MDS & was also just updated last year with more modern technology and better fuel economy, and more. Please read up on these engines before you speak. not trying to be rude but it just pisses me off when people don't know what they are talking about.
        • 5 Years Ago
        The Hemi engine is outstanding.

        Give it a real 6 speed like the other trucks and the mileage difference would go away.
      • 5 Years Ago
      The only reason Fiat spun off Ram was to make it easier to sell off when and if they have to. There will not be any 'special' product offerings. I really doubt there will ever be another Ram branded vehicle outside of the pickup, it was a pure business decision.
        • 5 Years Ago
        Annnd there's the hate, from the expected party.
        • 5 Years Ago
        I agree, Fiat knows Chrysler will not survive as an entity best they can do is make sure the valuable assets are separated from rest of crap.
        • 5 Years Ago
        What else will the children chant but hate...it's what the magazines tell them to do. Heaven forbid they think for themselves and do a little research into the topic before discussing.
        • 5 Years Ago
        How is it hate when people are pointing out the facts, blind faith and belief in whatever big 3 does is the right for US auto industry is what lead it to the current state if people had questioned its UAW collective bargaining, its poor lineup or its waste of $$ in poor acquisitions and stock buybacks .

        Back on topic my point is Chrysler 2010 lineup is inferior to competition in every sector no way can't survive till 2013 without a miracle.
      • 5 Years Ago
      Argg,I mean passenger Suv's...
        • 5 Years Ago
        ignore that..There should be a delete option...
      • 5 Years Ago
      @JLevy

      I agree. If it wasn't for the fact that I read here on Autoblog that Ram is now a separate brand I would have no idea its not part of Dodge anymore. I really can't see what they're trying to accomplish with this, I don't think anyone had a problem with Dodge making cars and trucks.
      • 5 Years Ago
      Actually this could be the beginning of another move on Fiats part. IVECO is the heavy truck manufacturer owned by FIAT. Several years ago they said they wanted to get into the class 8 truck market in North America. There was also talk that Doge would reenter the class 8 truck market when it was owned by Daimler. IVECO makes both cabover and conventional trucks in Australia. Renaming the truck RAM and getting select Mopar dealers to sell them is not all that far fetched. FIAT also makes the engines for their heavy trucks.
      We could be seeing RAM trucks in the near future.
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