• Jan 8th 2010 at 4:09PM
  • 6
2010 Yaris with Toyota Optimal Drive – Click above for high-res image gallery

Toyota has never been shy about promoting the Yaris as a fuel-efficient vehicle, and the 2010 Yaris with Toyota Optimal Drive is getting the same treatment. Toyota is comparing the small hatch to its competitors – the Ford Fiesta, Volkswagen Polo, Honda Jazz and Vauxhall Corsa – and, unsurprisingly, tells us that it wins in both fuel economy and CO2 emissions (see Toyota's chart after the jump). Yes, we know that those two numbers are connected: if you burn less fuel, you emit less carbon dioxide.

In any case, the Optimal Drive Yaris features start-stop technology that shuts the engine off when the car isn't moving. This helps all versions of the small car emit fewer than 120 grams of CO2 per kilometer, an important level to reach in the UK, where it means lowered taxes. The most efficient Yaris gets 46 mph (U.S.). The entry-level Yaris – the three-door 1.0 VVT-i 5MT model – starts at £10,256. More details after the jump.



[Source: Toyota]

PRESS RELEASE

NEW YEAR, NEW YARIS
2010 model delivers on performance, style and equipment

KEY POINTS
  • 2010 Yaris with Toyota Optimal Drive delivers class-leading combination of power and torque with low emissions and superior fuel economy
  • Revised styling details and specifications create even more owner appeal
  • On sale now, prices from £10,256 on-the-road
Toyota's top selling Yaris enters 2010 as an even stronger market proposition, thanks to a class-leading combination of fuel efficiency and low emissions, backed up by enhanced equipment specifications and styling details.

Thanks to the successful application of Toyota Optimal Drive technologies, Yaris continues to set standards in its class, with every model in the range delivering sub-120g/km CO2 emissions.

The 1.33 Dual VVT-i engine with Stop & Start demonstrates the all-round achievement of Toyota Optimal Drive. As shown in the table below, it gives Yaris more power and torque than its leading competitor models, while at the same time returning better emissions and fuel economy – 120g/km and 55.4mpg (combined cycle).

Similarly the 1.0 VVT-i petrol unit – three-time class winner in the International Engine of the Year Awards – and the 1.4 D-4D diesel maximise efficiency and emissions performance with refinement and driveability. Respectively they produce 118 and 109g/km of CO2 (110g/km 1.4 D-4D with Multimode transmission) and return combined cycle fuel economy of 56.5 and 68.9mpg.

In terms of cost ownership, Yaris owners can thus benefit from significant savings on fuel and annual VED costs.

MODEL

Toyota Yaris TR 1.33 Dual VVT-i

Ford Fiesta Zetec 1.4

Volkswagen Polo 1.4 SE (new)

Honda Jazz 1.4 ES

Vauxhall Corsa Active 1.2 AC

CO2 (g/km)

120

133

139

128

139

Power (bhp)

100

95

85

99

79

Torque (Nm)

132

128

132

127

110

Combined cycle fuel consumption (mpg)

55.4

49.6

47.9

52.3

48.7

BIK tax band

10%

10%

15%

10%

15%

VED

£35

£120

£120

£120

£120


Top-selling TR
TR grade models account for around 80 per cent of all new Yaris sales in the UK. Their appeal has been further increased with a series of enhancements for the new model year that focus on sportier design and safety.

On the outside the 2010 Yaris TR is distinguished by its new-design 15-inch alloy wheels, integrated front fog lamps, darkened headlamp glasses and matt silver finish doorhandles. In the cabin the sports-themed changes include a smart new cloth upholstery, analogue instrument display and, on the 1.33 Dual VVT-i and 1.4 D-4D models, perforated leather trim for the steering wheel and gear knob.

These features are in addition to the established TR specification, which includes air conditioning, six-speaker audio system, electrically adjustable door mirrors and 60/40 rear split folding seats.

Passive safety protection has been reinforced with the provision of side curtain airbags and a driver's knee airbag as standard equipment. These are in addition to the driver and passenger front and side airbags that are provided on all Yaris models, together with ABS, Electronic Brakeforce Distribution (EBD) and Brake Assist (BA). Thanks to its rigid body structure and comprehensive active and passive safety systems, the Yaris TR holds a five-star rating for adult passenger protection from Euro NCAP.

Pricing, VED and insurance

GRADE

POWERTRAIN

BODY

OTR PRICE

VED BAND

INSURANCE
GROUP

T2

Toyota Optimal Drive 1.0 VVT-i 5MT

3-door

£10,256

C

2E

T2

Toyota Optimal Drive 1.0 VVT-i 5MT

5-door

£10,767

C

2E

TR

Toyota Optimal Drive 1.0 VVT-i 5MT

3-door

£11,232

C

3E

TR

Toyota Optimal Drive 1.33 VVT-i 6MT

3-door

£11,983

C

7E

TR

Toyota Optimal Drive 1.4 D-4D 6MT

3-door

£13,056

B

9E

TR

Toyota Optimal Drive 1.0 VVT-i 5MT

5-door

£11,743

C

3E

TR

Toyota Optimal Drive 1.33 VVT-i 6MT

5-door

£12,494

C

7E

TR

Toyota Optimal Drive 1.33 VVT-i 6M/M

5-door

£13,056

C

7E

TR

Toyota Optimal Drive 1.4 D-4D 6MT

5-door

£13,567

B

9E

TR

Toyota Optimal Drive 1.4 D-4D 6M/M

5-door

£14,129

B

9E


Option prices

* Protection Pack (floor mats, mudflaps and side protection mouldings): £250
* Protection Pack Plus (as above, plus boot protection plate and body-coloured rear parking sensors): £500
* Style Pack (aluminium scuff plates, rear chrome garnish, chrome fog lamp contours): £275
* Bluetooth: £300
* Metallic paint: £408.70
* VSC with TRC and rear disc brakes: £350


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    • 1 Second Ago
  • 6 Comments
      • 5 Years Ago
      This is just dishonest. There are Polo and Jazz models with 1.2l engines that get lower CO2 so close to the Yaris as to not matter and all you have to do is go to Ford UK and check the CO2 emissions are 110 g/km(not128) for either the 1.4 or 1.6l engines which is lower than the Yaris.
        • 5 Years Ago
        They aren't being dishonest. They are comparing similar sized petrol engines. Toyota's own 1.4l diesel gets 109 g/km. They probably chose the the combination of engine size and fuel type that gave them the best margins though.
      • 5 Years Ago
      Not that we would ever see the 1.4 diesel in the U.S. I will not buy a new car until these moronic car companies offer the European models and engines in the US as well. Why no 1.6 TDI from VW or Ford?
      • 5 Years Ago
      The styling is terrible. It looks like an EV city car that people like to make fun of so much: a "pregnant roller skate"

      I never thought I'd say this, but they could take some styling cues from the new Chevy Aveo that will be coming later this year (as a 2011 model I assume).
      • 5 Years Ago
      ASSOCIATION OF AFFECTED BY TOYOTA
      Motor Toyota Corporation is the greater manufacturing car company of the world. Their resources are practically limitless and it uses them, if it is necessary, to avoid any responsibility relative to the defects of manufacture and failures or problems in Toyota's car and vehicles.

      For that reason TOYOTA, in relation with customers, disregards and ignores the legitimate claims from who have bought a Toyota car that works bad or has defects. We are many who have paid with money without defects. We tought to buy quality and found that our vehicle does not work correctly or has factory defects and Toyota does not do anything despite of our individual claims on the matter.
      We are many the victims. It is time to stop these abuses.
      We have decided to create this ASSOCIATION OF AFFECTED BY TOYOTA

      JOIN US and say to TOYOTA: IT IS ENOUGH .

      Affected.toyota@gmail.com
      http://sites.google.com/site/affectedtoyota/
      • 5 Years Ago
      helvetio,

      I would not be proud of driving around in a car that emits more pollution athan about 1000 conventional gasoline cars.

      I would hang my head in shame.

      Just because the greedy politicians and the phony Greens, have corruptly agreed to allow it, is no excuse. These corrupt fools have made a Farce out of the EU clean air regulations.

      Your cars could be much cleaner; and they are when they reach America. The proposed EU VI regulation which starts in 2015, is a joke. Your auto makers can do much better, and do so here in America where they are forced to really clean emissions. You should demand that the EU match American emission levels, as the technology is available to all and routinely met by your own automakers.

      Meanwhile you would really have no compunction to drive this pollution pig, and poison the air and poison your neighbors, poison your wife and children, and yourself, merely to save a few miles per gallon?

      Bah.
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