• 38
There are now so many Car of the Year awards given out that the whole idea of one vehicle being honored above all others has lost its impact. But when the giver of said award is Playboy Magazine, well, the honor means a little more. Why? Because Playboy doesn't pick a winner based on such tangible criteria as horsepower, miles per gallon or MSRP. They don't care so much about the fastest, greenest or most significant car in its segment. They care about cool. Which car is going to get you to that VIP event and make all eyes turn towards you on arrival? For 2010, Playboy says that car is the Porsche Panamera.

We can absolutely understand where Playboy is coming from here. You just have to imagine yourself as Hugh Hefner: Porsches are both cool and fast, but a Porsche that can accommodate me, my smoking jacket and three bunnies is worthy of a place in the Playboy Mansion garage and perhaps an X-rated car wash in the driveway.

Playboy gave out eight other awards in such categories as Best Horsepower Value (Nissan 370Z), Best Mean and Green (Ford Fusion Hybrid) and Best Reborn Beauty (Ford Taurus SHO) among others. You can check them all out in the press release after the jump, and while we're not sure how many automakers will place their new Playboy awards front and center in the corporate trophy case, we're sure behind close doors they're... well, let's not talk about what they're doing behind closed doors.

[Source: Playboy | Image Source: Jim Ross/Getty]
Show full PR text

Despite the industry gloom and doom, extraordinary things are happening in the car business and Playboy's January/February double issue (on newsstands and online now at www.playboydigital.com) is honoring the new years' most innovative and stylistic automotive achievements. According to the magazine's "Cars of the Year 2010" feature, a hybrid reflects the current green engineering renaissance, an iconic convertible returns to the spotlight, and a new model from a European heavyweight redefines cool.

The honored cars were selected by a team of automotive experts and writers who traveled the globe in search of the best vehicles on the road. From the famous Autobahn to the highways of California, Playboy's top picks were tested on tough terrain and endured grueling performance challenges to come out on top. The featured cars include:

PLAYBOY'S 2010 CAR OF THE YEAR: Porsche Panamera Turbo

Germany's top sports car maker delivers its first sedan packed with innovation and sophistication

BEST CONVERTIBLE: Ferrari California

This new iteration of the sleek Italian classic sports several Ferrari firsts, such as a retractable hardtop, a front-engine V8 with direct injection, and a launch-control system that zooms you from zero to 60 in under four seconds


A performance bargain, this is the best Z yet with a beautiful shape, punchy throttle and low price

With plenty of power and a price tag below $26K (fully loaded), this car rips up turns and delivers on the acceleration front

The poster child for clean diesel, this surprisingly roomy hatchback exhibits eye-pleasing packaging and phenomenal MPG


Brawny good looks, all wheel drive and a torrid 365 bhp V6 with EcoBoost put a great new face on a proven winner

BEST CROSSOVER: BMW 5 Series Gran Turismo
With roomy backseats and a clever two-piece tailgate that can function as either a hatchback or a trunk, this GT is a fast, go-anywhere, all-purpose utility vehicle

BEST MEAN AND GREEN: Ford Fusion Hybrid

Playboy's Green Car of the Year is the most fuel-efficient midsize sedan available

With a Race Start launch-setting button, V8 engine and optional Night View Assist Plus, this car is meant for the
fast lane

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      The only good thing about this car is that Porsche put the engine in the right place.
      Having said that, with a price tag of $130,000 you'd be out of your mind to actually buy this, unless you were ridiculously wealthy and said to yourself: "I need a car for my trophy wife to drive my spoiled kids to school that they will inevitably drop-out of". It may be quick and fun to drive, but if you want a sports car why handicap yourself by adding two extra doors?
      • 5 Years Ago
      I work at BH Porsche as their Fleet and Internet Manager and trust me...BH Porsche DID NOT give Playboy or anyone else a FREE Panamera! If you have the chance to drive a Porsche Panamera around a racetrack back-to-back with either an Audi S8, S6, MB CLS 550, S550, S63, Maserati Quattroporte, or a BMW 750il you will see for yourself (forget what othes think they know) that the Panamera IS the best sports sedan on the market today...hands down winner!
        • 5 Years Ago
        The only thing is, if I was able to afford a Panamera, I wouldn't be driving it back-to-back with those cars on a track... I'd be driving a race-prepped Cayman or 911.

        That's not to say I don't want a Panamera. Hell yes I do. A Ruby Red Turbo, please.
      • 5 Years Ago
      The Hef will find a way to seat four at the back..
        • 5 Years Ago
        In my next life I am going to be Hugh Hefner.

        So many hot women, so little time.
        • 5 Years Ago
        if Hef thinks he Panamera was the car of 2009, imagine what praises the Aston Rapide will get...

        And by that logic, He should have picked the Cayanne... Why have three bunnies when you can have 6?

        P.S. I'´d be happy enougth with the 1º (or 3º) bunny, though (are they twins or what?).
      • 5 Years Ago
      this is an odd choice - if anybody, you'd think Playboy would recognize a great ass.

      which this car definitely does not have...
        • 5 Years Ago
        Cheers to that, m'colleague.
      • 5 Years Ago
      Those two are clones right?
      • 5 Years Ago
      I see Playboy and Hef are continuing with their current trend.
      The women in Playboy have gotten progressively uglier over the years and I guess it was only natural to pick an ugly car...
      • 5 Years Ago
      The Porsche Panamera is like Tara Reid post-surgery. They took something beautiful and made something that looks atrocious from most angles.
      • 5 Years Ago
      Thats because beverly hills porsche gave them a dark blue one I think it was for free, so of course they are going to promote the vehicle
        • 5 Years Ago
        I thought PLAYBOY was bankrupt? Why are the honey-bunnies still hangin' with Hef??
      • 5 Years Ago
      Going to be a nice Christmas this year with the Volt and Leaf both due out by the end of the year.
      • 5 Years Ago
      It's official. Hefner is senile.
        • 5 Years Ago
        He still gets more leg than you. So what if he mainlines viagra.
        • 5 Years Ago
        Likewise, I'm sure.
      • 5 Years Ago
      driver and shotgun in the front

      the other two and me in the back
      • 5 Years Ago
      yeahhh!!! a cr*py old man and a lot of dumy girls know about cars...
      panamera its the ugliest car in long time

      real men go for Murcielago SV, GTR, McLaren F1, F40, ZR1...that kind of...even 8C

      ...but panamera...pffff ...taurus and fusion, what the hell are doing there...g*ys
    • Load More Comments