• Jan 7th 2010 at 11:28AM
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Hyundai Equus – Click above for high-res image gallery

Hyundai spokesman Dan Bedore has confirmed to Autoblog that while a version of its home-market Equus is on the way to North America in 2010, the Korean automaker still hasn't decided what the car will be named when it arrives. The high-end sedan may carry the horse-inspired KDM appellation, or perhaps even its Middle East moniker, Centennial, but other nameplates remain under discussion. And although Bedore declined to offer any specific possibilities, when pressed, he did admit that the company hasn't ruled out anything with the word "Genesis" in its title, a move that would seemingly be appropriate given that the model has more than a few Genesis Sedan genes in its genetic blueprint. Such a strategy would also seem to be consistent with a rumored plan to separate Hyundai's pricier offerings within brand showrooms. Genesis Prestige or Genesis Supremacy, anyone?

The rear-drive, V8 luxury sedan is on track for arrival in the second half of this year, and while it will be essentially identical to the Korean Equus, small visual differences like alloy wheel patterns and perhaps the absence of the domestic car's prominent hood ornament (shown above) are also likely. No word yet on specific changes to the car's underpinnings, but Bedore tells us that we "can expect some adjustments to things like suspension damping and steering tuning for the U.S. market."

A Korean-spec Equus will be on display at next week's North American International Auto Show in Detroit, but no further announcements regarding the car are scheduled.

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    • 1 Second Ago
      • 5 Years Ago
      The genises is a pretty good car, I think the hardest thing about owning one would be saying, "I paid $40,000 for a Hyundai." Imagine paying $60,000 for one...
      It's a lot like (price wise) the LFA. Lexus has made a great car, but $350,000 for one? No thanks, I'll take a 599 instead
      • 5 Years Ago
      Front end manages to be fugly and bland at the same time. Genesis is impressive, but I think Hyundai is soaring a bit too high too fast. Maybe they should heed the tale of Icarus, and Phaeton as well.
      • 5 Years Ago
      It's going to be named the Centennial for the Middle East....
      • 5 Years Ago
      I like Genesis Jacka$$ myself

      Genesis Gonad?
      • 5 Years Ago
      the name is still undecided? well, Equus is a genus of animals including horses, donkeys, zebras and onagers. Onagers are also referred to as the Asian WildAss, so there you are...the new Hyundai WildAss.
      • 5 Years Ago
      I like it. It's a bit 'in your face' but that's what I like about it. It certainly has a look all it's own. That said - I hope they don't get rid of the hood ornament. OR change the name. As an LS400 owner - it most definitely is on my 'what I might buy next' list.
      • 5 Years Ago
      I can't remember the last Genesis Sedan (or actually even the last Coupe) that I have seen out in the real world. How well are those selling, and does Hyundai really think they need another large vehicle in their lineup?? Just because they have this vehicle in their home market doesn't necessarily mean it would do well in the US.

      They had horrible timing with the Kia Borrego, I am just wondering what kind of timing they might have with this even larger and more expensive car in a market that is weak to say the least.
        • 5 Years Ago

        I am curious where you are getting your info from - do you have any links or can share more detailed info?

        Also, I have to call out the cars that are being compared to the Genesis (at least in terms of sales).

        The E-class?
        Those have never been high-volume cars and also cost a considerable amount more than the Genesis Sedan. Sure, they are all larger sedans, but I wouldn't expect the E-Class to sell in the same volumes as a ~$30k car. Might as well mention that the Gen Sedan sold 10000x better than a Maybach.

        What about more down-market cars like the Avalon, Maxima or some of the Acura models?
        • 5 Years Ago
        The Genesis sedan is selling pretty well, considering the economy.

        Among mid-sized luxury import sedans, the Genesis (at about 1,500 units monthly) sells better than all aside from the E Class and 5 Series.

        For 2009, the Genesis sedan outsold the Lexus GS and Infiniti M by a greater than 2:1 margin and outsold the Audi A6 by a 3:1 margin.

        Sales of the coupe, otoh, have been a disappointment.
        • 5 Years Ago
        As for the "premium" but not quite luxury full-sized FWD segment - Hyundai and Kia has that covered w/ the Azera (soon to be totally revamped) and the upcoming Cadenza.

        Both will probably be closer in price to a fully loaded Camry or Accord, but that doesn't mean they should be compared to the Camry or Accord and not the Avalon, Maxima or Taurus; after all, you would then run into problems w/ what to compare the new Sonata to - the Corolla?
        • 5 Years Ago
        I don't think they are selling very well, at least not in my area. I still see the sedans occasionally, but I have never seen a coupe. The bad thing is, even though I think I have a good eye for cars, unless I pass right by either one going in the same direction as me, I believe it may be entirely possibly for my brain to subconsciously assume either of them is an Infiniti and I not take a mental note of it being out.

        Even still the Hyundai dealer I pass everyday on to work still has the same coupes they had since the summer. That ain't good.

        I say call the Equus the Genesis Prime.
        • 5 Years Ago
        I see them every once in awhile but not very often.
        I don't think they are selling very well in my area.
        The ones at the dealership near me have "Make and Offer" signs on the window.
        I would assume that means they are not selling. lol
        I like them though.
        • 5 Years Ago
        Both Sedan and Coupe are easy to spot in the Toronto area. But then again, the Canadian market, proportionally speaking, sells a lot more Hyundais. Hyundai sold 100,000 cars here in 2009, and Honda sold 120,000 and Toyota 160,000.
        • 5 Years Ago
        That's very strange... I live in Oregon, and I see at least 2 genesises every day =P....
        • 5 Years Ago

        Price is always part of the equation.

        The original LS was sold at a significant discount compared to the S Class an 7 Series and yet, it wasn't being compared to the E Class and 5 Series - which are a class below in size.

        Even now, the LS sells at a discount compared to the S and 7 (tho, not as much as it once was).

        Same thing w/ the M and GS compared to the E Class and 5 Series and the G37 and IS compared to the 3 Series and C Class.

        The Genesis sedan just happens to undercut the M and GS, as well as the E and 5 in price - and albeit it being closer in price to the 3 Series than the 5, auto publications have consisently compared the Genesis to the mid-sized luxury competitors and not the smaller offerings which are closer in price (which makes sense since what is one supposed to compare the smaller sport sedan Hyundai is working on - the 1 Series?).

        As for the no. of Genesis sedans sold - I have my sources, but one just needs to look at the sales no. of the sedan prior to the coupe coming to market (at about a 1,500 monthly clip).
        • 5 Years Ago
        i see genesis sedans every other day, but they're usually driven by (i suspect) koreans or hasidic jews.

        • 5 Years Ago
        Last I checked they were selling a bit under 2000 a month, and that's sedans and coupes combined. still haven't seen a coupe... and i rarely see a sedan, although the sedan is so non-descript I'm not sure i'd notice if one drove right by me.
      • 5 Years Ago
      Yeah, we heard of the tale of Phaeton in relation to the Genesis too and it sold just last month well over what the Phaeton sold in its whole first year. The tale of Phaeton was of a car that while priced at the bottom of its competition from its home country, was well above the rest of the class. It was also one of a car sharing a platform with a corporate relative that was priced too close. It was also introduced if not in the best of economic times, then certainly during pretty decent ones.

      The Equus will be at the absolute bottom of its class in price. It's also coming out during a recovery period from some pretty bad times. And let's not forgot how much bigger Hyundai is in the US than VW is, meaning they have a much larger existing customer base to potentially sell up to. And there's not the big gaping hole between the Genesis and the Equus, unlike between the Passat and the Phaeton. Tell me again how the tale of the Phaeton applies again.
        • 5 Years Ago
        You are so true. I think people just cannot see other people succeeding in something. Everyone is very jealous that only cars they can afford is an Accent so they just trash this car...
      • 5 Years Ago
      Here's a picture I took of the Equus, a really nice car indeed, 2nd place on the whole show IMO (First place goes to the Cadillac Converj)

      • 5 Years Ago
      Hyundai Genesis Coupe
      Hyundai Genesis Sedan
      Hyundai Genesis Equus/Prestige...

      I think that this might actually work... Especially since they have a stable of respectable cars now.
      • 5 Years Ago
      What's a hood ornament doing on that car? Oh wait a minute, that's right it adds CLASS. Ummmm right.
      • 5 Years Ago
      Hyunday Mercebeemerexus Me-2
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