• Jan 6, 2010

Aston Martin Lagonda Concept – Click above for high-res image gallery

Are hybrid drivetrains befitting of a premium luxury and performance brand? Well, that depends on who you ask. According to such diverse automakers as BMW, Mercedes-Benz, Jaguar, Rolls-Royce and even Ferrari and Lamborghini, the answer is 'yes'. Aston Martin CEO Dr. Ulrich Bez, though, reportedly believes otherwise. "The current hybrid technologies are not suited to the character of Aston Martin sports cars," explains Bez.

We're not so sure we agree, especially since Aston's long-planned Lagonda revival – which may or may not come wrapped in an ungainly SUV package – is rumored to be equipped with a hybrid powertrain. After all, the torque-rich nature of electric motors certainly wouldn't be a bad thing for a luxury tourer.

A few branches up on the green tree, Aston Martin's tiny Toyota iQ-based Cygnet minicar could quite possibly get a fully electric drivetrain, which would seem to make sense given that car's stated mission as an urban runabout for those times when a V12 Vanquish could be considered overkill. Beautiful, sonorous, splendid overkill...



[Source: Autotelegraaf.nl via Motor Authority]


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    • 1 Second Ago
  • 18 Comments
      • 5 Years Ago
      I wouldn't care if it ran on water, that Lagonda is one of the ugliest vehicles I've ever seen.
      • 5 Years Ago
      The Lagonda concept is quite ugly. Hard to believe it is from the same company that makes the gorgeous Rapide.
        • 5 Years Ago
        OMG, it looks like a Chrysler 300 wagon! This thing is horrible.
        • 5 Years Ago
        Fernando, what a disgrace to the 300C
        • 5 Years Ago
        It looks a lot like a very refined design of the Scion Fuze concept: http://www.scionlife.com/scion/fuse/scionfuse_04.jpg

        Makes one think that Toyota and Aston Martin are cooperating on an extensive level.

        Aston Martin has really good designers, IMO.
      • 5 Years Ago
      maybe bit of SAAB?
      • 5 Years Ago
      I love it, but the rear view looks impossible to see from? Not enough glass. I think that this car will look great in person.

      But then again, I like the Panamera Turbo. I like "unique" looking cars that push the envelope and are unique. I remember when the Infinitu FX first came out and people said that it looked like a shoe and I loved it to death. The same the the 2002 7 series.

      • 5 Years Ago
      Did they farm out the design of the schnozz to Mitsubishi?
      • 5 Years Ago
      I think it's beautiful, distinct, bold.

      PS: facebook connect for comments would be amazing.
      • 5 Years Ago
      Boy, Aston Martin sure seems determines to ruin their brand.
      • 5 Years Ago
      ...I wish I could un-see that.

      C'mon guys, I just ate lunch!
      invisiblepigeon3
      • 5 Years Ago
      So Aston Martin will be making the ugliest SUV since the much loved Aztek, and some of the most beautiful cars? Great.
      • 5 Years Ago
      Well, there are always the London and Dubai markets..... *sigh*
      • 5 Years Ago
      the car is awesome!!! i donno what you guys are talking about, its not ugly at all! its beautiful actually! the rear is very nice, the front just mean and superior at the same time! the whole design is very upper class style 'rolls royce class'

      i loooove it!!!! yes AM bring this baby and add a V8 and V10 TDI on it, forget the Hybrid its just hype not much gain!
      • 5 Years Ago
      i think its hawt...in fact if they made a little widebody rwd hatch/coupe version, id consider hitting both of them.
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