• Jan 5, 2010
2008 Nissan Titan – Click above for high-res image gallery

If you want to be a full-line automaker here in the United States, your dealership lots must be stocked with fullsize pickup trucks. Apparently, despite meager sales of its current Titan pickup, Nissan is committed to doing battle on a level playing field with Ford, General Motors, Chrysler and Toyota. That means remaining in the truck business here in our pickup-loving country, which in turn means a replacement for the stagnant Titan is sorely needed.

Unfortunately for the Japanese automaker, Chrysler's bankruptcy proceedings allowed the company to divorce itself from its previous agreement to provide Nissan with a Ram-based truck platform for the next-gen Titan. As such, Nissan spokesman Scott Vazin tells USA Today that the automaker is "pretty much going it alone" on its fullsize truck replacement.

Until that next-gen truck is ready – at the moment, no production date has been announced – Nissan will continue to build the current Titan at its factory in Canton, Mississippi.



[Source: USA Today]


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  • 29 Comments
      • 5 Years Ago
      Fewer urban cowboys are plunking their cash down for pickups. They are returning to their commercial roots. The workhorse buyer looks at Total Cost of Ownership (TCO) and how fast he can get it back on the road if it breaks. It's hard to beat domestic pickups.
      • 4 Years Ago
      I just wanted to comment on the 2010 Nissan Titan. I just bought one and love it. I had done a lot of research on full sized 4x4 trucks and was really looking at the Chevy Silverado. I test drove the Silverado and the cab on it for a crew cab was so tight. Also the price on them was really high. I thought I would test drive the Titan and I thought wow, this is nice and the cab for the crew cab is really big. The Titan had way more power and was way quieter to ride in. Getting out of the Chevy and getting in the the Titan I was sold. I really hope Nissan continues with this truck as it is very nice and fun to drive.
      • 5 Years Ago
      I kept waiting to hear that Nissan and Mahindra were going to tie up to sell Mahindra's small diesel pick-up in Nissan showrooms. Maybe even re-badge it as a Nissan.

      Would have made tons of sense (in my head at least). Nissan would have been the Toyota of the 80s with a bunch of indestructible little pick-ups scurrying a the feet of the larger boys.
        • 5 Years Ago
        Too bad they were (and still are) too ugly for MOST compact / mid-size truck buyers to care.
        • 5 Years Ago
        Nissan needs to cede what's already gone (full size) and innovate in the open niche (small size). Sure, small pickups "don't sell anymore", but does anyone even make a small pickup? Nope. Given the costs of running full size pickups commercially and the desire for efficiency by virtually everyone, I think Nissan could have itself a market position to themselves.

        Naturally, fear and loathing in the auto industry will make that impossible. But having owned one of their excellent '92 pickups as a utility vehicle, I'd like to have the option to have one again.
        • 5 Years Ago
        Um, Nissan was scurrying at the feet of the big 3 in the 80s with their own small truck. I think going back to that would admit defeat at trying to grow into one of the big boys.
      • 5 Years Ago
      The Titan is a damn fine truck. I have driven, and towed with one on several occasions. This is coming from a guy with a H1 and 2 Silverado trucks.

      Nissan needs to market this truck. Feature that it is made in the USA. Show them being built by Americans in America. Tell people it has a powerful V8 and stout transmission. Show the truck pulling a large boat out of the water, towing a larger camper uphill, carrying a heavy load bricks/dirt/plywood, whatever. Show it at a football stadium tailgating. Nissan does NONE of this at all! Properly MARKET your truck Nissan and it will sell!
      • 5 Years Ago
      Well thats great news! Glad Nissan isnt going to be rebadging any Rams...a new Nissan built Titan will be good. Nissans quality has steadily gone up for the past few years so it will be interesting to see how much better the next gen Titan will be. Not to mention Nissans new 5.6L V8 with 430HP will work great in the Titan...they just need to offer a V6 and diesel option this time around...

      Im guessing a 2012 model year next gen Titan being released in the first half of 2011.
      • 5 Years Ago
      At least it is better than the Tundra.
      • 5 Years Ago
      I love the Titan. I would have purchased one when I bought my 05 Frontier but couldn't justify the large truck, I did have need and use the 'compact' (mid-sized) truck.
      Now I don;t have need or want for one, but the name is still great. I expected competitiors to come up with more gargantuan names like the 'Dodge Gigantor' or the 'GMC Behemoth'... I wonder what the 2012 'Ford Galactus' will look like...
      • 5 Years Ago
      I am a 2008 Titan Pro 4x owner and am excited at the prospect of a new Titan. I LOVE my Pro-4X and feel like it is an exponentially better truck than the F150 I traded to get it.

      Go Nissan!!
      • 5 Years Ago
      Ha!
      • 5 Years Ago
      2009 YTD sales through Sept. show Titan dead last of the top ten with a paultry 13,705 and Dodge in third place with 143,205 sold. Tundra with 56,599 far less than the projected 200,000 they had planned for. http://news.pickuptrucks.com/2009/10/september-2009-top-10-year-to-date-pickup-truck-sales.html
      • 5 Years Ago
      I don't get why Chrysler wouldn't WANT to partner with someone like Nissan in the full-size truck market. Having Nissan pay for a good amount of the R&D sounds like it would be the perfect match for a company that is bleeding red-ink and has factories under-utilized.
        • 5 Years Ago
        If Chrysler actually had logic dictating how things were done they wouldn't be in the mess they are right now. Your suggestion, while a good one would never see the light of day in Chrysler's boardroom.
      • 5 Years Ago
      Put it to rest Nissan. The Titan is sub par compared to it's competitors. Nobody buys these for a reason! I'll take an F150, Tundra, Ram or Silverado/Sierra over this any day. It seems best as if Nissan would focus their attention on getting their quality up on their mainstream vehicles before pursuing replacements for the Titan and Quest.
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