• Jan 5, 2010
Industry finishes year strong with Ford up 33

It appears that all your Toyotathons, Nissan A-Z Year End Events and Ford Year-End Sales Events worked their magic in the month of December, as the final 31 days of 2009 saw positive sales for most brands and automakers in the U.S. The biggest story is perhaps the Ford brand, which saw its sales rise 37 percent in December to 159,169 units, just 126 units shy of beating Toyota and its 159,295 units sold. The Ford Fusion and Escape had particularly good months to end a great year, with monthly sales rising 86 and 75 percent respectively. In the battle of the big brands, Chevrolet came in last with sales falling 1.5 percent on 135,622 units sold.

As they have been for the entire year, Kia, Hyundai and Subaru ended the year on high notes with sales rising 44 and 41 percent respectively for the Korean brands and 33 percent for the Japanese brand.

In terms of multi-brand companies, every one had something to smile about except Chrysler and General Motors. The Pentastar people will be glad to put behind a month that saw their sales fall about four percent overall, with only Dodge managing an small rise in sales last month. General Motors, meanwhile, can't wait to get its four non-core brands off the books, as Saab, Hummer, Pontiac and Saturn managed to weigh down the company's sales performance to the tune of a six percent slide.

Stay tuned, as we'll be publishing our By The Numbers evaluation of 2009 as a whole later on today.

*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 28 selling days in December 2009 and 26 selling days in December 2008, so the change in monthly sales volume will be different than the change in the average daily sales rate (DSR) for each brand/company.

Brand/Company Volume % Dec. '09
Dec. '08 DSR* % DSR 12/09 DSR 12/08
Kia 43.73 21,048 14,644 33.46 752 563
Hyundai 40.60 33,797 24,037 30.56 1,207 925
Buick 37.36 12,237 8,909 27.54 437 343
Ford 36.99 159,169 116,188 27.21 5,685 4,469
Toyota 34.33 159,295 118,587 24.73 5,689 4,561
Subaru 33.48 23,074 17,287 23.94 824 665
Honda 28.07 96,568 75,405 18.92 3,449 2,900
Lexus 22.27 28,565 23,362 13.54 1,020 899
Nissan 19.44 64,296 53,829 10.91 2,296 2,070
Audi 17.09 9,030 7,712 8.73 323 297
Volkswagen 15.99 20,387 17,577 7.70 728 676
Lincoln 15.62 10,467 9,053 7.36 374 348
Volvo 13.83 5,638 4,953 5.70 201 191
BMW 11.45 20,128 18,060 3.49 719 695
Cadillac 11.41 14,745 13,235 3.45 527 509
Infiniti 10.11 9,108 8,272 2.24 325 318
Mercedes-Benz 8.20 20,025 18,507 0.47 715 712
Mercury 5.73 9,381 8,873 -1.83 335 341
GMC 4.82 31,220 29,783 -2.66 1,115 1,146
Mazda 1.61 18,255 17,965 -5.64 652 691
Dodge 0.68 47,591 47,269 -6.51 1,700 1,818
Acura -0.98 10,575 10,680 -8.06 378 411
Chevrolet -1.50 135,622 137,691 -8.54 4,844 5,296
Porsche -1.67 2,118 2,154 -8.69 76 83
Mini -2.16 3,489 3,566 -9.15 125 137
Mitsubishi -4.70 4,355 4,570 -11.51 156 176
Chrysler -6.84 18,122 19,453 -13.50 647 748
Jeep -9.88 20,810 23,091 -16.32 743 888
Saab -26.38 868 1,179 -31.64 31 45
Pontiac -48.86 8,410 16,446 -52.52 300 633
Smart -63.09 864 2,341 -65.73 31 90
Saturn -84.29 5,084 32,365 -85.41 182 1,245
Hummer -85.02 325 2,170 -86.09 12 83
COMPANIES
Ford Mo Co 32.78 184,655 139,067 23.30 6,595 5,349
Toyota Mo Co 32.34 187,860 141,949 22.89 6,709 5,460
American Honda
24.46 107,143 86,085 15.57 3,827 3,311
Nissan NA 18.20 73,404 62,101 9.76 2,622 2,389
BMW Group 9.21 23,617 21,626 1.41 843 832
Chrysler Group -3.66 86,523 89,813 -10.54 3,090 3,454
General Motors -6.07 208,511 221,983 -12.78 7,447 8,538


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    • 1 Second Ago
  • 74 Comments
      • 5 Years Ago
      why is it that the VW group is never included under "companies"?
        • 5 Years Ago
        If the company doesn't report as a group, AB doesn't include them. Those in the chart issue a press release reporting as a group.
        • 5 Years Ago
        By the numbers: 159,295!!!

        Take that!


        :)
        • 5 Years Ago
        @mad...funny...ABs rubber "matte" campaign...but you mean mat, not matte.
        • 5 Years Ago
        Looks like TOYOTA sells more than Ford and Chevrolet
        and Lexus sells more the Buick and Caddy.


        Thanks to the AB's rubber-matte-campaign!!!


        :)
      • 5 Years Ago
      nop, nop, nop, it's all in how the automaker reports the numbers, that's all.
      • 5 Years Ago
      Fantastic showing for Ford. Should have bought stock when I had the chance :(
      • 5 Years Ago
      Congrats to all!
      • 5 Years Ago
      Holy crap - Chrysler is 50% fleet sales?

      That makes the retail count more like this:
      GM = 166k
      Toyota = 144k
      Ford = 120k
      Chrylser = 43k

      The fleets bought a total of at least 180k cars. Add the Koreans, and the fleet sales alone are easily 200k. If not for fleet sales, Chrysler would be completely dead.
      • 5 Years Ago
      Look like the whole rubber-matte-campaign didn't help!
      TOYOTA sales gain!!!


      :)
      • 5 Years Ago
      Anyone have a time machine? I need Ford stock last year.
        • 5 Years Ago
        No sh!t.

        52 Week high today at $11.00 a share, 52 week low at $1.50 a share. Son of a...Duh!
        • 5 Years Ago
        nah but a bit of common sense did net me 1000 shares at around $1
        • 5 Years Ago
        seriously!
        • 5 Years Ago
        And I have stock in Ford, Hyundai, and Kia.

        MILG. =)
        • 5 Years Ago
        *MLIG
      Brett
      • 5 Years Ago
      I've never understood the DSR. Does it count sundays? Most dealerships I know are open 7 days a week for sales. Only time they close is Thanksgiving, New Year's, and Christmas.
        • 5 Years Ago
        @Brett
        Doing the math, it looks like they do count Sundays. Taking Kia's sales of 21,048 and dividing it by the DSR of 752, I get 27.989, so 28 days. That's too many days if Sundays are left out so I figure they dropped Christmas Eve, Christmas Day and New Year's Eve from the calculation.

        I could be wrong, but that's how it seems to me.
        • 5 Years Ago
        @Brett

        @Brett, I don't know where your located at, but in Pennsylvania, where I'm at, all dealerships are closed on Sundays. Its against the law to be open. They are also closed in New Jersey on Sundays as well. Alot of states are like this.

        I work in sales at a Ford store, and I LOVE my Sundays off. I can relax, go to a car show with my Mustang GT I own, and forget about work for a day. If we were open 7 days a week, I'd probably quit and do something else.
        • 5 Years Ago
        @Brett

        @ Brett, I don't know where your located at, but in Pennsylvania, its illegal to be open on Sundays. Its a Blue Law that is still on the books and all car dealerships are not allowed to open. Alot of states have dealerships closed on Sundays. New Jersey is another one. Just so you know.
        • 5 Years Ago
        @Brett
        I live in CO and I can vouch that you can't buy cars here on Sunday. Liquor stores didn't used to be open on Sundays either, but they changed that law this past year.

        However, I kind of like the no car sales on Sunday law. As a salesperson, it meant I was guaranteed at least one day off a week. If we could sell on Sundy, I'd bet money that a lot of salesmen would be working 7 days a week. I was already working 10-12hrs/day, 6 days a week with Sunday off. Either way, glad I'm not doing that anymore.

        Plus, Sundays make for a nice day to peruse the car lots with no worry about being hassled by a salesman. I laugh because it seems that half the lots are busier on Sunday because of that.

        Not sure how many other states follow that though.
        • 5 Years Ago
        @Brett
        I believe there are states that don't allow auto sales on Sunday. For some reason Colorado comes to mind. Are there others? Not that I expect this to significantly affect the DSR numbers overall...
      • 5 Years Ago
      Where is Suzuki on the list?
        • 5 Years Ago
        They're late in reporting, but they don't move much, even relative to what they used to sell. Lately Suzuki is down something like 80% each month. That is, 'zuki sells well under half of what they used to, often, less than 1/6 of what they used to... Brutal.
        • 5 Years Ago
        Suzuki finally posted their results:

        American Suzuki reported Tuesday that the automaker’s 2009 sales dropped 54 percent as December sales fell 48 percent, according to Associated Press.

        December sales dropped to 1,885, compared to 3,650 in 2008
        For all of 2009, sales fell to 38,689 from 84,862 in 2008

        -54% for December is better than Smart, and clearly worse than Mitsubishi.
      • 5 Years Ago
      no, they're reflective of sales and not margin. thus they're reflective of the truth. but it's bound to be like this for a while, all those years of lutz selling cars at a loss are going to take a while to equal in terms of pure volume
      • 5 Years Ago
      A bit more on the table, here the December sales in Canada, a real constrast compared to the US http://www.cbc.ca/money/story/2010/01/05/car-sales.html
        • 5 Years Ago
        Hmm... interesting factiod: Subaru USA outsold all of GM Canada!
        • 5 Years Ago
        Hyundai Canada released a statement today saying they'd sold more than 100K in a year for the first time ever. They said they were only the sixth company EVER to sell that many cars in one year. (GM, Ford, Chrysler, Toyota, and Honda being the others). Shows how much smaller the market is there.
        • 5 Years Ago
        Kia USA, BMW USA, and Jeep USA, too... ;)
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