• Jan 5, 2010
Toyota Etios Concept - Click above for high-res image gallery

It doesn't take a MENSA member to understand that small, inexpensive and reliable transportation is a big thing in India. On one side, you've got the diminutive Tata Nano. On the other, Honda's New Small Concept. And right in the middle is this: the Toyota Etios concept.

Due to be available in both four- and five-door variants, the Indian-market Etios is yet another inexpensive, easy to maintain runabout for India's burgeoning middle class. Amenities are minimal and so are the engine choices –a 1.2-liter in the hatch and a 1.5-liter in the sedan. But basic transport is each models reason for being, and when the Etios goes on sale in India later this year with a price well below $10,000. Toyota expects to sell around 70,000 units annually and plans to export the Etios in markets outside of India in the near future. But don't expect the either model to arrive in the States anytime soon. Hit the jump for the press release and thanks to Indianautosblog for the pics.


[Sources: Toyota; IndianAutosBlog | Live Images: Shrawan Raja]

PRESS RELEASE

Toyota Unveils Concept Version of New Compact Car for India

Tokyo-TOYOTA MOTOR CORPORATION (TMC) announces its production and sales subsidiary in India unveiled today-under the banner: "World First, India First"-a concept version of the "Etios*", a compact car newly developed specifically for the Indian market. Toyota Kirloskar Motor Private, Ltd. (TKM) is showing the concept car at the 10th Auto Expo automobile show in New Delhi, which runs until January 11.

The Etios is aimed at family users in India's rapidly growing automobile market. Reflecting its "one class above" theme, the Etios' styling evokes a sense of advanced status, and, along with a spacious interior with abundant storage space, it aims to offer both smooth and powerful driving and excellent fuel efficiency.

To make the car as affordable as possible for potential customers, thorough use of local parts will be pursued to keep costs low.

On display at the show are a sedan version with a newly developed 1.5-liter gasoline engine and a hatchback version with a newly developed 1.2-liter gasoline engine.

Etios chief engineer, Yoshinori Noritake, said at the show: "I visited many Indian cities and homes to learn the market and to hear from the consumer directly.

Over four years, more than 2,000 engineers have been involved in the development of the Etios, and each has devoted his or her best effort with no compromises. I am convinced in my heart that the Etios offers joy of ownership and quality of life to consumers in India."

TKM will produce the Etios from late 2010 at its second plant, which is now being built expressly for the new car.

Annual sales in India are set at 70,000 units. Exports are planned.

At the show, the TKM exhibit, with its key message of "Quality Revolution", comprises a total of 14 production and concept vehicles, including the third-generation "Prius" gasoline-electric hybrid passenger car, which is scheduled to go on sale in India in 2010, the "Prado" SUV recently unveiled for the Indian market, the "i-REAL" personal mobility vehicle and the "Fine-S" fuel-cell hybrid vehicle.


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    • 1 Second Ago
  • 18 Comments
      • 5 Years Ago
      Your photographer needs to learn to take quality pictures. If they are not sharp (in focus), they shouldn't be on a popular site like AutoBlog. Very unprofessional.

      The Etios isn't a bad looking car, both in hatch and sedan format. Except that the interior is ruined for me with the center gauges ala Yaris/Echo.
      • 5 Years Ago
      Wonder if anyone over at Volvo noticed that Toyota stole their rim design for the blue Etios...remember the 850 R (mid 90's).
      • 5 Years Ago
      The hatchback looks better...

      Toyota should've just named this, after a 10+ yr hiatus revival...the Tercel (forget the Echo).
      • 5 Years Ago
      Looks like a chipmunk.
      • 5 Years Ago
      For a Toyota, the price seems reasonable. I could see them selling these on Mexico.
      • 5 Years Ago
      Looks like a freshened yaris sedan and hatch judging by the side profiles
      allaman
      • 5 Years Ago
      "etios" sounds pretty close to "idiots"
      • 5 Years Ago
      Who could possibly get excited over this?

      "styling evokes a sense of advanced status"

      Advanced macular degeneration, maybe... You'd have to be going blind not to realize that the front end is horrendously ugly.
        • 5 Years Ago
        You need to live in India or Thailand to get some perspective. In an emerging market where the primary mode of transportation is mass transit (if available), by foot, bicycle or scooter, having a car is a status symbol. Even a lowly Toyota Yaris means a lot to people with a meager income (try US$100-400/month). Being able to own a car is still a pipe-dream to the most in the lower class.
      • 5 Years Ago
      I really think its a mismash of cars I see the Golf and newer Subarus thats for sure! at the very least, It would be nice for a change to see a radically new design!
        • 5 Years Ago
        I pick the Golf and the 1st gen Prius mashup.
      • 5 Years Ago
      Why do cars for emerging markets have to be so ugly? Is one of the costs cut designers?
        • 5 Years Ago
        Personally, I think this looks way better than the US-Market Yaris.
      • 5 Years Ago
      The hatchback does look pretty good, except the center-gauge cluster.
      JDM Life
      • 5 Years Ago
      Looks good.

      I can picture TRD parts on this car. TRD Springs etc.
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