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We're not likely to see a new TC by Maserati on display at Chrysler's North American International Auto Show stand, but a quick glance away from the rebadged Lancia Delta and Fiat 500 we're all waiting to eyeball will be machinery from Ferrari and Maserati. Last year, Ferrari stayed out of the Detroit Auto Show altogether, but for 2010, Chrysler, Maserati, and Ferrari are all under the Fiat, SpA corporate umbrella. Taking advantage of that, shuffling has gone on to put the group's exotic wares at the Detroit show, right between Dodge and Jeep.

Positioning such high-end rides in the show's equivalent of the Bowery might be the best (or only) way for the likes of Dodge and Jeep – which have no new product with which to draw foot traffic – to gain a "contact high" of visibility. Anyone wishing to ogle the Italian exotica (and honestly, who doesn't?) will have no choice but to navigate through the lesser corporate cousins from Chrysler on the way to and fro. Crafty, Sergio, very crafty.

[Source: The Detroit News | Image: Stan Honda/AFP/Getty]


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  • 29 Comments
      • 5 Years Ago
      I hope standing so close to Dodge and Jeep won't infect Ferrari and Maserati with diseases
        • 5 Years Ago
        lest we forget it was Enzo Ferrari that said the Jeep was America's only true sports car.....

        I cant speak for Dodge, but he'd at least give a nod to Jeep.
        • 5 Years Ago
        Yeah, that could cause them to catch some form of reliability as neither brand is known for having much of that.
        • 5 Years Ago
        Like what? It's not like their reliability is all that different...
      • 5 Years Ago
      If so, that it will add a big image capital for Chrysler and Dodge. Nice, Sergio, very nice.
        • 5 Years Ago
        or it'll backfire...and many people will wonder why Fiat is throwing dirt onto the hoods of the Ferrari & Maserati by parking them next to Chryslers.

        Hopefully, Chrysler will be displaying the next 300 and maybe a few other concepts that will make the whole plan really make sense.
        • 5 Years Ago
        the comment made by ohioreed really makes sense. m-b was snobish about their relationship with chrysler and really missed out on potential synergy opportunities that may have produced excellent vehicles across both of their lineups.

        it's really good to see that fiat is putting forth loads of effort to "play-up" their newly formed partnerships.
      • 5 Years Ago
      Sure, show yourselves at Detroit but snub the LA Autoshow which is a market where people actually buy your cars? Nice.
        • 5 Years Ago
        what's the big deal? it's not like a Ferrari is all that fun to drive in six lanes of gridlock.
        • 5 Years Ago
        Ever think that they could skip the LA show because they know that the people there are going to buy the new ones no matter what?

        Considering that Ferraris take a year or two to get delivered from being ordered, I am sure all their orders are set for the next few years anyway.

        And people in Michigan do buy these cars, they just keep them at their homes in Florida.
        • 5 Years Ago
        ..and at the same time if they can drive a Ferrari/Maserati I'm sure they can afford a ticket to Detroit.
      • 5 Years Ago
      You know it might seem strange right now, but if things progress how Sergio wants, this little move will make him out to be a genius. 3-5 years from now, seeing Chrysler next to Maserati and Ferrari could be very natural.
      • 5 Years Ago
      Just keep the Cambiocorsa transmission out of the Wrangler and we'll be okay.
      • 5 Years Ago
      And you only THOUGHT that the Sebring looked back next to other Chryslers...put it next to a Quattroporte...
      • 5 Years Ago
      I hate that picture. I'm tired of seeing the chrysler 300 in the left corner with the vinyl roof.
        • 5 Years Ago
        They changed it, that's hilarious!
        • 5 Years Ago
        Thank God I'm not the only one that noticed that.
      • 5 Years Ago
      Nice idea.
        • 5 Years Ago
        The hottest women I have ever seen in my life are part of the Detroit Ferrari booth.
        Which can only help Chrysler's foot traffic at the show.
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