Strange Bedfellows: Ferrari and Maserati to share stand space with Chrysler in Detroit?
Positioning such high-end rides in the show's equivalent of the Bowery might be the best (or only) way for the likes of Dodge and Jeep – which have no new product with which to draw foot traffic – to gain a "contact high" of visibility. Anyone wishing to ogle the Italian exotica (and honestly, who doesn't?) will have no choice but to navigate through the lesser corporate cousins from Chrysler on the way to and fro. Crafty, Sergio, very crafty.
[Source: The Detroit News | Image: Stan Honda/AFP/Getty]
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