• Jan 1, 2010
Aston Martin Cygnet – Click above to watch video

Aston Martin will be shepherding perceptions of its forthcoming Cygnet as much as it can, and it will doubtlessly be monitoring the reception that the Toyota-turned-Aston microcar receives as closely as it can.

On that former front, the company has begun video marketing for a car it still only suggests will go into production at the end of this year. The intent, of course, is to make the Cygnet appear as cool as possible, and the method used in this application is the French sport of parkour. Follow the jump to watch the vid and then answer this question for us in Comments: Did it work? Thanks for the tip, Victor!


[Source: Aston Martin via YouTube]



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    • 1 Second Ago
  • 59 Comments
      • 5 Years Ago
      it's like a weird rice-ification of a smart car...
      • 5 Years Ago
      Excuse me, all you haters, but the Cygnet is only available to people who can afford a real Aston. Selling some of these will help Aston remain in markets where new corporate MPG standards would essentially keep them out. It is a solution to a problem for a company that does not want to switch over to boosted 4 and 6 cylinders in order to survive. The car on which it is based is a cool little car for what it is (and it is a better entry in this class than the smart car). The Cygnet has an interior that really sets it apart from the Toyota. So let those who can afford Astons continue to buy them. BTW of course the Cygnet looks odd. It is not supposed to be racy with beautiful lines.
        • 5 Years Ago
        Anyone can buy it used. And if they don't sell to the Aston Martin customer base, Aston will be forced to go outside their customer base to sell it, since the point is to work on their corporate average CO2 emissions and that doesn't work if they don't sell any.
        • 5 Years Ago
        All this POS does is destroy brand equity.
        • 5 Years Ago
        While that does make perfect sense from a business perspective, the question that's currently bouncing around my noggin is exactly who is this ad campain supposed to be targeting? I'd say the one it's aimed most directly at (the urban hipster) is the least likely to be in a position to buy one, seeing as owning a big Aston is a prerequisite.
        • 5 Years Ago
        @Greg

        True, But why didn't Aston base the Cygnet on a car the size of a Mini and make it more sporty instead of this tiny thing.
      • 5 Years Ago
      ert! thanks for playing though.
      • 5 Years Ago
      On three, 3-2-1 ? And that is the lamest parkour Ive ever seen. Whats the storyline supposed to be. They run around and suddenly they're at opposite sides of the room with that crude little car ? Theyre probably scared that they wont be able to jump over it because they're so lame !
      • 5 Years Ago
      Don't blame Aston Martin for this monstrosity. Blame nanny-state governments who impose artificial MPG requirements and CO2 emissions limits to combat fictitious global warming fleetwide so that companies like AM that produce incredible, albeit, thirsty sports cars get hit with obnoxious fines unless they fall into line. See the article about Porsche's roadster with a 3 cylinder engine. Same thing -- you think Porsche or AM WANT to produce this nonsense?

      With the rebadged Toyota, they lower their fleet CO2 emissions, and raise their CAFE numbers in order to keep building the cars they really want to build and that we want to drive.

      Part of the price we pay to be ruled by morons...

      • 5 Years Ago
      Say whatever you want, the Cygnet is brilliant!

      -Very low cost of R&D
      -Tons of free publicity and attention
      -Doesn't "undermine" anything, idiots, that's like saying that Mercedes' plastic kids car undermines the affluent guys who spent 100k on an S500.
      • 5 Years Ago
      Dear god why, whats going to happen next a common mans Lambo? Aston if you want me to have one of your cars, just give me a DB9, THEN i might buy one of those and keep it so i can donate it to a museum for an exhibit of the worst car ideas ever.
      • 5 Years Ago
      I think this thing is gross. The interior is hideous and vulgar.
      • 5 Years Ago
      I do better parkour than that in the run for the train.
      There are also better small cars than that.

      This sad little video does nothing for Aston Martin, and nothing for free running. Not good.
      • 5 Years Ago
      I guess I am one of the few people here who like it. If it has a 6 speed, a few extra horsepower, aston tuned suspension and that interior, then I really dont see the issue. I would totally drive that.
      • 5 Years Ago
      Aston Martin ..... Remember the Cadillac Cimarron.... No Matter how you dress it up Its still was Chevy, or in your case a Toyota
      • 5 Years Ago
      To the morons who are crying that this destroys Aston Martin's brand image... you have absolutely no grasp on the reality of this situation. Diluting the brand image would be a rebadge job with say, a Chrysler Crossfire because they NEED to boost sales. Or adding another vehicle simply for the purpose of pushing VOLUME (ahem, Cayenne). The Cayenne didn't hurt Porsche and the Cygnet won't hurt Aston Martin. Not with only 2,000 copies in existence. If Aston Martin were to build 20 or 30 thousand Cygnets annually and available to anyone, then and ONLY THEN would their brand image take a hit.

      We're talking about 2,000 units, people. And only Aston owners have access to one.

      This is a low risk, high reward move by Aston.
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