• Jan 1, 2010
A top Apple Inc. executive is reportedly be being considered for the chief executive officer post at General Motors. Over the last couple of years as the Detroit auto industry descended into financial oblivion, numerous observers from (mostly) outside the business promoted the idea of hiring Apple CEO Steve Jobs run GM. However, for a variety of reasons – not the least of which was Jobs' health – that never came to fruition.
This time around, according to an (admittedly unsubstantiated) rumor on Silicon Alley Insider, rather than Jobs, executive search firm Spencer Stuart is said to be promoting Tim Cook. Cook is the chief operating officer at Apple and second in command to Jobs, filling the CEO slot on an interim basis last year while Jobs was on medical leave.

Cook would certainly be an interesting choice, and if hired, would join fellow tech industry vet and new GM CFO Chris Liddell who is coming over from Microsoft. It's not clear, however, if he would be the best choice. As COO, Cook has had plenty of operational experience at Apple, and by all accounts, he has done an outstanding job running day-to-day operations. However, according auto industry analyst Jim Hall of 2953 Analytics, the CEO at GM is traditionally the big picture/visionary position. In that respect, Cook would seem better suited to the President/COO role, a job recently awarded to Mark Reuss.

[Source: Silicon Alley Insider]


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    • 1 Second Ago
  • 32 Comments
      Knucklehead Crusher
      • 5 Years Ago
      "FLASH! Dateline Detroit. COO leaves company with seemingly unlimited growth horizon for a still fossilized company that will be just a memory by 2013-14!"

      ...Never gonna happen folks.
      • 5 Years Ago
      A further attempt at injecting new blood into GM, not bad. It can't do any harm anyway. Maybe it will do some good. Best of luck Tim, you're going to need it.
      • 5 Years Ago
      nice. all we'll get are cooler commericals.

      just like macbook exploding batteries, overheating laptops, and guest accounts erasing user accounts, fragile iphones, and accesories galore.... well like GM automobiles, sounds like a good match.
        • 5 Years Ago
        I've used and sold Apple products since 1993, and have never seen any of these problems you mention.
        • 5 Years Ago

        Can you please remove yourself from the gene pool? Preferably in the most painful and agonizing way possible? Retard



        Can you please remove yourself from the gene pool? Prefearbly by getting crushed to death in a
        garbage compactor, by getting your face cut to ribbons with a
        pocketknife, your head cracked open with a baseball bat, your stomach
        sliced open and your entrails spilled out, and your eyeballs ripped
        out of their sockets.



        I really hope that you get curb-stomped. It'd be hilarious to see you
        begging for help, and then someone stomps on the back of your head,
        leaving you to die in horrible, agonizing pain.


        STFU, before you get your face bashed in and cut
        to ribbons, and your throat slit.
      • 5 Years Ago
      but... why would he leave such a great company? I wouldn't.
        • 5 Years Ago
        Wasn't Jobs replaced by a replicant sometime back? About when Apple hired him the second time?
        • 5 Years Ago
        Agreed. He's next in line at Apple and Jobs doesn't look to have a long run left ahead of him. I'm sure exec searchers would like to suggest him, I'm less convinced he'd want to go.
        • 5 Years Ago
        Exactly. Cook is in a prime position to replace Jobs when he finally retires/kicks the bucket.
      • 5 Years Ago
      The first 10-days is a bitch. Michael Richards lasted nine days as head of Buick GMC after coming over from Ford.
        • 5 Years Ago
        haha.. I remember that.. I just pictured him being lured by the money.. then when he sat at his desk and read some memo's realized what he did and just ran for the hills when no one was watching haha. Poor guy.
      • 5 Years Ago
      While it's nice to think of some Apple influence being injected into the old Detroit ways of GM, let's not forget that the computer industry is fundamentally different from automotive, not to mention Apple's unique corporate culture. Yes, Alan Mulally was a good fit for Ford because of the similarities between aviation and automotive manufacturing business.
      • 5 Years Ago
      Finally, i have been writing about hiring talented people from great companies to fix GM for years. I of course wanted to see Steve Jobs as a CEO of GM, but i am sure Whitacre's ego is the blocking point.
        • 5 Years Ago
        "Finally, i have been writing about hiring talented people from great companies to fix GM for years. I of course wanted to see Steve Jobs as a CEO of GM, but i am sure Whitacre's ego is the blocking point."

        Apple is a decent company, not a great one. If they were a great company, they would be the #1 PC manufacturer in the US since 1984, but they're not. They established a niche and failed to dominate, so not really a great company.

        Intel is an example of a great company. They established a niche and have dominated it since it's inception. Intel knows how to win, and I'm not sure Apple does.
        • 5 Years Ago
        I can picture the fist fight over which OS should ultimately power the new sync-like entertainment systems in the GM new models.
        • 5 Years Ago
        @chconline

        If it really was a Mac then technically there shouldn't be any pedals, just one big multi-touch area. One foot for the gas, two for the brake.
        • 5 Years Ago
        Yes, I'm sure that's the only reason Steve Jobs isn't running GM.
        • 5 Years Ago
        @High

        Are you thinking iPods? Because you aren't describing any macs. Unless you were trying to be witty and failed.
      • 5 Years Ago
      GM should offer the post to Lady GaGa.
      • 5 Years Ago
      Firing everyone is the answer!
      • 5 Years Ago
      Hmm... be interesting but at the same time while reading this it got me thinking. Hire this guy, and then have GM with Apple's help create something similar to Sync. I can just envision the iphone app's to come out. Even if they don't hire this guy GM should approach Apple to do something like that..

      Yeah I know off topic somewhat but I had to get that thought out of my head :D

      Personally if he took it, the pay should be reasonable and he should have the ability to fire whomeva he wants with no question or retribution from whomeva. GM needs a good old fashion pink slip fest.
      • 5 Years Ago
      An apple executive as GM CEO?

      "Introducing the iCar. It only costs $124,000, and gas can only be obtained by our iGas application. You cannot modify it whatsoever. It only turns left. It also has a steering wheel, which we invented and you will now believe is a revolution pioneered by Apple. Although you can get all this and more in a car that costs 1/4 of our car, our car is clearly superior because it has shiny white plastic on it."
        • 5 Years Ago
        blahblahblahblah. Look at Apple's stock price.
        • 5 Years Ago
        How original of you.

        Cook is certainly an interesting choice, but I have to agree with Autoblog... it seems like an odd position for a COO. But, one can never know.
      • 5 Years Ago
      I suspect people of this calibre are looking for a challenge. Putting dinner on the table and making the next house payment is not their biggest concern.

      Maybe he's bored with his current organization, or maybe Steve had a heart-to-heart talk with him and told him he's not going to be the next CEO, or maybe he wants to get Apple in bed with GM, or any number of things could be a good reason for him to consider a move like this.

      Imagine the payout in prestige & fame & money & satisfaction if he succeeds in turning GM around...
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