• Dec 30th 2009 at 9:00AM
  • 19
Hyundai won several awards for its 2009 marketing efforts, in large part on the basis of its Hyundai Assurance program. The program began as a way to get reluctant customers back into showrooms to at least consider buying a new car in spite of the fact that many people were justifiably terrified of losing their jobs. By promising to take back a car if a customer lost their income, they managed to keep sales going while other companies were tanking.

That program has been extended to at least the end of 2010 and Hyundai is now adding free roadside assistance to the mix. The Korean automaker has already been offering a fully transferable five year full vehicle warranty and will now offer help to customers who can't make it back to the dealership. The program offers the usual suite of assistance that you would get from AAA including lockout aid, flat tire replacement, towing, jump starts and bringing you some gas if you run out. The roadside assistance is free for five years.

[Source: Hyundai]




FOUNTAIN VALLEY, Calif., 12/29/2009

Hyundai Motor America will expand Hyundai Assurance in 2010 to include America's Best WarrantyTM and 24-hour Roadside Assistance. These programs will join the innovative vehicle return program, initiated in January 2009 to protect consumers in an uncertain economic environment, as complimentary services on every Hyundai model sold in the United States. The suite of protection now offered under Hyundai Assurance provides the most comprehensive safety net in the industry, all at no additional cost to the consumer.

Hyundai will extend the vehicle return option through 2010, continuing the unique program that permits Hyundai customers to return their new vehicle if they unexpectedly lose their income. The program set a trend in early 2009 for similar consumer guarantees from airlines, retailers and other automakers looking to alleviate the stress of making a significant purchase during a recession. Hyundai sales increased 6.2 percent through November, improving market share faster than any other automaker in 2009, in part due to the strength of Hyundai Assurance.

"Hyundai Assurance represents our complete commitment to our customers, with job-loss vehicle return coverage, five years of roadside assistance, and our industry-leading 10-year warranty," said John Krafcik, president and CEO, Hyundai Motor America. "Assurance shows that we're doing things a little bit differently at Hyundai, and this is making a difference in our business results. You can expect more of this in 2010, starting with the all-new Tucson and Sonata."

For 2010, Hyundai Assurance coverage includes:

America's Best WarrantyTM

The warranty that changed the industry at its inception in 1999 now headlines a suite of protection programs under the Hyundai Assurance umbrella. America's Best Warranty is highlighted by a fully transferrable five-year, 60,000-mile new vehicle warranty to repair or replace components manufactured or originally installed by Hyundai that are defective in material or factory workmanship, under normal use and maintenance. Additionally, new Hyundai buyers are covered by 10-year, 100,000-mile powertrain coverage which includes repair or replacement of Hyundai-manufactured or installed powertrain components (i.e., selected engine and transmission/transaxle components) under normal use and maintenance. Other coverage includes seven-year, unlimited miles anti-perforation warranty, 12-month, 12,000-mile replacement parts and accessory limited warranty, and eight-year, 80,000-mile federal emission and performance warranty. For full details about America's Best Warranty, please see: http://www.hyundaiusa.com/warranty.aspx.

Vehicle Return Program

The Hyundai Assurance vehicle return program, the first of its kind for an automaker in the U.S., returns for 2010. The coverage allows consumers to walk away from a financing obligation when certain adverse life events occur, such as involuntary unemployment, providing protection from financial shortfalls that arise from vehicle depreciation (negative equity) up to $7,500.
Hyundai Assurance will remain standard protection on new vehicles financed or leased from a participating Hyundai dealer, and supplements all existing consumer incentives. The program is available to any consumer, regardless of age, health, employment history or financed amount of the vehicle. The program is complimentary for the first 12 months of the financing or lease date for vehicles financed through any lender and financing source.

The Hyundai Assurance vehicle return program is administered by WALKAWAY USA, LLC. For more details, please visit www.HyundaiUSA.com or www.HyundaiAssurance.com.

Roadside Assistance

If for any reason a new Hyundai becomes disabled, owners have a safety net with five years of 24-hour roadside assistance. Roadside assistance offers drivers peace of mind under the following circumstances:

  • Towing for inoperable vehicles, including accidents
  • Battery jump starts
  • Change flat tire
  • Lock-out assistance
  • Out of gas assistance
  • Trip interruption


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      don't you believe hyundai for one minute - they left me (a senior) stranded on the roadside - i even called the dealship that had serviced the car less than a week before - the dealership would not come to help when i broke down - i will NEVER buy another hyundai - i wouldn't even take a free one!
        • 5 Years Ago
        I dont believe you one bit, first off if your a senior why did you call aaa as im sure you probably have. also thats just plan wrong that after you contacted them they said nope were not coming. they work with over 3000 buinesses to make sure they have coverage over the entire usa.
        • 5 Years Ago
        I am sure you have ommited an important part of your story. You most likely deserved whatever you got!
      • 5 Years Ago
      I can't think of another company that want's my business as badly as Hyundai. C'mon new Sonata!
      • 5 Years Ago
      The Roadside Assistance isn't new. Hyundai's included it for years, just not under the Hyundai Assurance name.
        • 5 Years Ago
        I was thinking the same thing. A lot of insurance includes it as well.
      • 5 Years Ago
      Our 2004 Hyundai Santa Fe has been great. Only one problem, which showed up 8 days before warranty was up (how often does that happen?). Took care of it quickly and at no charge.
      • 5 Years Ago
      i have a 2006 hyundai sonata and have always had the 5 year roadside assistance and in the 4 years i have had the car...............NO PROBLEMS
        • 5 Years Ago
        you happen to have the most reliable mass-produced car that has been ever made in history, or was that the 2005 Sonata Model? (I forgot...)
      • 5 Years Ago
      Too bad Hyundai LIES with their Walkaway program
      • 5 Years Ago
      So they didn't have roadside assistance before? If so, that's W E A K....
        • 5 Years Ago
        They've had 5yr roadside assistance for quite some time now. I know that my mom got Hyundai's roadside assistance when she ran over a nail with her 2003 Elantra a few years back. No charge, no paperwork.
      • 5 Years Ago
      I owned a Hyundai Elantra GT. It's all I could afford. I think if I'm ever in that situation again, I would take a bus. They do not stand behind their products at all and completely ignored all correspondence. The car was a lemon from the very beginning and I bought it brand new. I spent so much time at the shop. Their defense was that "it's under warranty". Big deal! What the hell good is it if I'm always in the shop?? The stack of repair bills I have could fill a 4 inch ring binder. One of the major problems was the airbags (not to mention water leaking from the hatch, locks that would lock and unlock by themselves, air conditioner not working, emergency brake not working-, etc. etc. etc). I never ever felt safe and prayed I was never in an accident for fear the airbags wouldn't deploy. The light constantly came on and after about 3 visits they replaced the passenger seat. All of the wires for the airbag system were under the seat. They claimed that my water bottle was the cause. I told them that if my water bottle rolling around under the seat can cause the airbag system to breakdown than that was a serious manufacturing defect. They disagreed for YEARS!. They had to do several other things to remedy this problem (harness, etc.) but I just never felt safe. After I traded the car in for an awesome Jeep, I get a notice from Hyundai that their airbag system was defective in these vehicles and I needed to bring it in. No sh*t! I have known others that owned Hyundai's, one that did get into an accident and the airbags DID NOT DEPLOY. These cars are junk. They have to sell you such a great maintenance package because they are crap cars! Keep your family safe, don't by Hyundai!!!!! Better yet, buy American!
      • 5 Years Ago
      Why does Autoblog attract so many spammers?
      • 5 Years Ago
      If you buy a Hyundai you will need the roadside assistance often, especially on cold or rainy days.
      • 5 Years Ago
      I own two Hyundai Elantras and they are very poorly made, will never buy another one from them.
      • 5 Years Ago
      my daughter purchased a hyndai sonata two and a half years ago and loves it. it came with a whole lot of neat bells and whistles and has been a great car. i love it and it rides very nice for a mid-size car and is really a nice looking vehicle. i will look into purchasing one the next time i buy a new or slightly used vehicle.
    • Load More Comments