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Aston Martin Cygnet - Click above for high-res image gallery

There are few automakers on earth as exclusive as Aston Martin, so we were more than a little surprised when the English exoticmaker announced it was going to build the Cygnet, a city car based on the prosaic Toyota iQ. After all, we chastise automakers for rebadging all the time, but Ford, Honda and General Motors products don't have anywhere near the exclusivity of Aston Martin. Then there is the Cygnet's reported $35,000 price tag. Some Aston purists were a little taken back by the "modest" $120,000 price tag of the V8 Vantage, so a $35,000 Toyota with a Rapide grille probably won't go over well with more than a few loyalists.

The New York Times has shed a little light on the subject, reporting that only owners of full-sized Astons will be eligible to purchase the Cygnet. Aston Martin CEO Ulrich Bez said in the winter issue of Aston Martin magazine that "this concept is akin to an exclusive tender for a luxury yacht." If that doesn't make sense to you non-yacht owners, think of it as a 105 mph golf cart for Aston owners.

To further help the Cygnet stay exclusive, Aston only plans to build 2,000 copies of the iQ-based city car and there are no current plans to sell the mini car in the U.S. market, so it might be fair to say this is a bit of a commuter special for Londonites. Even still, while this novel sales plan may help to mitigate potential brand degredation that Cygnet skeptics suggest it may bring about, we can't help but wonder how the thousands of non-Cygnet toting Aston owners will feel about their favored brand dipping a foot into the House of Toyota.




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  • 40 Comments
      • 5 Years Ago
      What the f---?????????????
        • 5 Years Ago
        One who needs a car they can drive into the crowded city centers of Europe. It makes no sense for the US, but for Europe I see this being a minor success.

        In b4 Lamborghini badged Suzuki Swifts.
        • 5 Years Ago
        This is probably for people who have money lying around to spend...
        Even if I were filthy rich, I'd still say that this is a rip-off.
        • 5 Years Ago
        Are they serious? What aston owner is gonna want to buy this? Maybe this is a early april fools.
        • 5 Years Ago
        I don't see why this is news. Aston Martin said this from the outset... the Cygnet is meant to be the "tender" to an owner's "yacht".
        • 5 Years Ago
        The kind of Aston owner that has a teenage daughter that just got her license.
      • 5 Years Ago
      Looks like a bad guy's helmet in something like the Power Rangers.
      • 5 Years Ago
      Just when I was considering laying down the cash for this gorgeous lolipop, you go and dash my hopes like this! Damn you Autoblog! DAMN YOU!!!


      /sarcasm


      • 5 Years Ago
      Ugly, yes. However, I bet this is the nicest small car interior... well.. ever.
      • 5 Years Ago
      Q. Want an Aston Martin Cygnet?

      A. No.
      • 5 Years Ago
      I have a theory about this car.

      I know in the U.S. there is a certain set date where a car manufacturer's line-up has to meet a certain average fuel economy across it's entire line-up.

      Although I know this car isn't being sold in the U.S., I wonder if there is another country with a certain requirement like this? The fuel economy savings of the Cygnet would bring the entire line-up fuel economy up considerably (especially since Aston Martin is such a low volume company).

      If the car just exists for fuel economy reasons, then it has done it's job, and Aston Martin can put strict controls on sale (to other Aston Martin owners).

      It is a way to meet fuel economy standards (doesn't mean the car has to sell in quantity, just be available), and it's minimal exposure does little to diminish the brand :)

      Kind of smart thinking actually.



        • 5 Years Ago
        Darn it, Alex beat me too it :D
      • 5 Years Ago
      Sounds to me like Aston had some spare parts they needed to get rid of, and someone said that this was the best way to do so.
      • 5 Years Ago
      What is stopping an Aston owner from buying/selling one of these? I bet you could double your money in a couple years as a collector's item.
      • 5 Years Ago
      However repulsive it is and however much the concept hurts we must remember its existence is due to the 'wonderful' idea of corporate fleet fuel economy standards. Hence Porsche's attempt at acquiring VW etc.

      Most other exotics companies are buoyed by a larger manufactures mileage figures and don't have to worry. As Aston is still relatively independent this is their solution.
        • 5 Years Ago
        Really? you're telling me other automakers who produce losts more cars can get exemptions as a result of producing so few cars and aston cannot? Care to back that up with anything beyond your opinion?
        • 5 Years Ago
        But if there is no plan to sell it in the US, will it apply to their CAFE numbers?
        When I heard about this, I first thought it was a joke... then I thought the ONLY reason for it was the CAFE numbers. Then I thought no-one could possibly want it, so they would increase the price of their desirable cars and include one of these for 'free' (read: at no additional cost) to effectively force buyers into improving their CAFE numbers.
      • 5 Years Ago
      This should be under the buy one get one free program!
      • 5 Years Ago
      Well considering the traffic congestion in London,this would be a nice second car for Aston owners to squeeze into the gaps in Traffic. Basically a city car.
      • 5 Years Ago
      doesn't matter if they don't sell any. Fact is they are offering it as part of their range, so will bring down the average emmissions and raise the average mpg across the range. Will save AML £100,000's in eco tax.
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