• Dec 28th 2009 at 4:29PM
  • 9
Tata Nano Europa in Geneva – click above for high-res image gallery

When you're talking about the Tata Nano, you're talking about the cheapest car in the world. And on the Subcontinent's booming economy, lots of folks are looking for their first automobile. When we say "lots" we mean millions, maybe tens or even hundreds of millions. All of which would make the Nano a highly logical choice, sort of like when Americans couldn't stop buying Ford's Model T. Only thing is, old Hank Ford ensured that there was a very steady stream of cheap cars for people to buy. Tata appears to be struggling with a different approach.

As a result of slow deliveries, the Hindustan Times notes that 15% of Tata Nano orders placed so far have been canceled. To put that in perspective, just over 200,000 people have placed orders for the bare bones transportation device. Meaning slightly more than 30,000 people have canceled their orders. Unlike the Model T, India's market is currently flooded with alternatives. Sure they cost more, but as one dealer points out, "People don't mind shelling out a bit more to get their car immediately." For their part, Tata is blaming capacity issues at its Pantnagar plant, but officials say they will deliver 100,000 cars by Q4 2010.



[Source: Hindustan Times]


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    • 1 Second Ago
  • 9 Comments
      • 5 Years Ago
      With just over 200,000 people plonking deposits down for Nanos (and with 30,000 of them canceling their orders) the scaremongering over how the Nano would be the final nail in polar bears' coffins and the doom of our world as we know it, is clearly a joke. On the other hand, if the car does not sell in large numbers, it cannot be considered a modern Model T as some have been praising it. Yes, the Tatas have pulled off an intelligent engineering exercise by building the cheapest car in the world by far, but it is nowhere near the kind of sales success that would make it a "hit."
      • 5 Years Ago
      Tata, not Tato.
      • 5 Years Ago
      Compare:

      "When we say "lots" we mean millions, maybe tens or even hundreds of millions."

      "just over 200,000 people have placed orders for the bare bones transportation device."

      Hint: 0.2 million is hundreds of *thousands*, not millions.
      • 5 Years Ago
      Maybe dealers are marking up prices?
      • 5 Years Ago
      It's simple.
      They were expecting to see Tatas...


      ..

      ...

      • 5 Years Ago
      I wonder how long my eneloops will last on that car....
      • 5 Years Ago
      Sounds fair given a) the demand and b) socio economic level they're targeting
      • 5 Years Ago
      With those wheels the Nano doesn't look half bad. Until now i had only seen it with the fugly wheels.
      • 5 Years Ago
      Nano is a wonder car itself and it has took the world by surprise and left them stunned that how and from where did this wonder happen.
      Refer this :
      http://blog.carazoo.com/2009/12/nano-wins-indian-car-of-year-award.html
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