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2010 Toyota Prius - Click above for high-res image gallery

Toyota has released pricing for their extensively upgraded 2011 Sienna and although the starting prices were down a bit compared to the current models, we can't say the same for the Prius and Camry. Tacked to the bottom of the Sienna presser was a chart showing that prices will be going up for the 2010 hatch and its 2011 sedan sibling. The new-in-2009 third-gen Toyota Prius will be $400 dearer, with base MSRPs ranging from $21,400 for the level I model all the way up to $28,070 for the level V. Those prices don't include delivery, processing and handling charges of $750.

The 2011 Toyota Camry prices will go up $200 across the board, while Camry Hybrid prices rise $250 to a starting price of $26,400. The base Camry with a stick now starts at $19,595, while a top-of-the-line V6 XLE is still under thirty grand, at $29,245. Those figures are up by about one percent for the Camry and 1.7 percent for the Prius. The 2011 Toyota Camry will go into production on January 6 in Japan with U.S. production starting February 1. The 2011 models should start showing up in dealerships by the end of January. The Prius price increase becomes effective January 24, 2010. Make the jump for the full details.




[Source: Toyota]



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    • 1 Second Ago
  • 22 Comments
      • 5 Years Ago
      good luck with $1.1b sales debt.
      • 5 Years Ago
      Not much of a news item.
      • 5 Years Ago
      Considering how popular the Prius and Camry are, they could be charging a lot more.
      • 5 Years Ago
      I'm not sure I see how a $400 and $250 increase is all that news worthy.

      The $3000+ increase on the G37 sedan made sense (to report on, especially since it was on the 6MT sport pckg), but this is a non-issue
        • 5 Years Ago
        It isn't but autoblog has taken to posting such increases of late. But not for every car maker who raises their MSRPs. It's strange, the lack of consistency. Maybe it's a slow news day staple now?
      • 5 Years Ago
      With the massive debt load of this country and inflation looming, I expect these kind of price increases are only the beginning. Prices will get worse with all products and services before it levels off.

      We can't keep spending what we don't have and expect prices to remain stable.
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