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Click above to watch the video after the jump

We hope so. But we doubt it. Why? The post-jump video of a bunch of women in bikinis was shot in Amsterdam -- they're a liberal group. But while we probably won't have throngs of thongs crowding the streets of downtown Chicago or in New York City, at least we can enjoy (via-video) what our Dutch-speaking friends across the pond get to see in person.

Hit the jump to see the guerilla/viral/euro-style marketing effort for the Fiat 500 Cabrio. It's edgy, it's fun and it's full of women in bikinis - in freezing temperatures. We're not going to say another word because we know you're already past the break watching the video.



[Source: YouTube]


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    • 1 Second Ago
  • 41 Comments
      • 5 Years Ago
      muh muu muuusst buy Fiat
      • 5 Years Ago
      What was small is now large. The new Fiat 500.
      • 5 Years Ago
      CANT......STOP...........LOOOOOKING....

      • 5 Years Ago

      I've seen one rolling around LA.
      can never get close enough to snap a picture though.
      • 5 Years Ago
      Only in Holland :D

      Today it was be a cold day, so respect for the girls in this lovely Amsterdam to dance in there bikini's!
        • 5 Years Ago
        Fiat 500 Hard Nipple Edition
      • 5 Years Ago
      Where do I send the check. For the car, that is.
      • 5 Years Ago
      I hope the Pop Up Bikini Girl is an option when it comes the US market. I just hope she can dance a little better. The white chicks are reinforcing a stereotype.
        • 5 Years Ago
        Tru dat, tru dat...
        • 5 Years Ago
        "The white chicks are reinforcing a stereotype."

        exactly why this stereotype is more than just a stereotype...(many) stereotypes are semi-factual
      • 5 Years Ago
      Worthless garbage. FIAT 500 just became a FWD hatchback in my eyes. Thanks, ex-GM marketing saboteurs.

      What you just did with all that disingenuous untalented shaking is so anti-hetero in its effect; It is like seeing a hot new 18 year old girl with hot new Herpes Simplex!!
      • 5 Years Ago
      The part about the D-cups of course...
      • 5 Years Ago
      Man I'd love to see that marketing here, that was a fun comercial..
      • 5 Years Ago
      I have good news for everyone, i am immigrating to Netherlands.
        • 5 Years Ago
        Not so good news if you're Dutch.
      • 5 Years Ago
      That Sergio is my kinda guy..unfortunately this would never go over here.

      The feminists would scream REPRESSION!!! EXPLOITATION!!!!

      The evangelicals would scream BLASPHEMY!!! PORNOGRAPHY!!!!

      It would be a bipartisan beat down.
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