• Dec 21, 2009
2011 Ford Fiesta – Click above for high-res image gallery

So you're ready to be your own 2011 Ford Fiesta agent, but you'll actually be paying for yours instead of the company giving you one to drive for free. If you want one that's got all the doodads, this is what you need to do: bring money. A base Fiesta sedan starts at $13,320, but go for the pricier hatch and check a few boxes and you'll hopscotch your way past the $23,000 line -- and there will still be options left.

Ford doesn't see this car as just a small American hatchback for people who want a smaller footprint but all the style and utility. The base and lower end models fit the bill for that, but on the other end, Ford officials tell Automotive News that it sees the Fiesta as an aspirational, high tech hatch that can command attention and commensurately elevated prices. Said Ford's Jim Farley, "Americans have shown us if we bring out aspirational products, not only will they pay the base price, but go up."

We played with the Fiesta configurator and wound up at $22,970. Yes, it's easy to do, but that does give you just about everything -- we skipped the graphics packages, the smoker's kit, and a couple of other accessories. But of that $9,650 difference between the sedan's base and our wishlist hatch, about half of the cost is loaded on the front end: the SES starts at $17,120 before you do anything to it, and that goes to $18,190 if you go for the automatic. Ford's getting premium prices in Australia for the Fiesta, and it believes it can do the same here. If you think so – or don't – let us know in Comments.



[Source: Automotive News – sub. req.]


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    • 1 Second Ago
  • 147 Comments
      • 5 Years Ago
      Honda civic, Mazda 3 and Mini are way better than this car. This looks like it should be competing against a nissan versa or aveo..
      • 5 Years Ago
      No way if they keep the name. The Fiesta has a memorable place in history as the Siesta.
      • 5 Years Ago
      There's gonna be a perception problem here, folks.

      Ford has done nothing to position itself as a premium brand...geez it still can't even manage a premium image with Lincoln-Mercury.

      A $23K Fiesta needs to have the "SVT" treatment, 180-200 hp, leather, nav, etc.
      • 5 Years Ago
      $23,000 for a Fiesta with an SVT badge? Sure. Regular Fiesta with some accessories? No. This might work if they're planning on introducing a model below it, but there are other cars I'd rather buy for that money.
      • 5 Years Ago
      there is no way i would spend all that on the fiesta. that said. OFFER A SUNROOF. only thing holding me back from stopping in and reserving to get my free sync and nav.
        • 5 Years Ago
        You can get a sunroof. You just have to ask because it is late availability and as such isn't on the reserve website yet.
      • 5 Years Ago
      Competitors have drum brakes too. No need to overspec the car.
      • 5 Years Ago
      I doubt very many people will actually pay msrp. Some may when the car first comes out, but that will die off after a while. I once worked at a Chrysler dealer and people paid full price for PT Cruisers when they first came out. After a while that 23,000 msrp is probably $20,000 for a fully loaded model, not that bad considering what some of the options are.
      • 5 Years Ago
      No freaking way.

      Anybody over 30 is going to translate "Fiesta" in their heads as "Festiva". Ford would do well to insure no options cause it to tip over 20 large.

      If they wanted a premium compact, they shouldn't have named it "Fiesta". Simple as that.

        • 5 Years Ago
        I thought of the earlier US Fiesta which came out here around 1980 I think, before the US Escort. But I agree that Festiva is not what Ford desires you to think of when considering this Fiesta.
        • 5 Years Ago
        I owned both a Fiesta and a Festiva and I would gladly own both again.

        Chill out you nattering nabobs of negativety.
        • 5 Years Ago
        Fiesta, Fiestiva, exactly. The similarity fooled me and I'm a certified car nut, I even have econoboxes down pat!
        • 5 Years Ago
        I know, right! Seriously, how could the marketing brains at Ford have missed this?

        The Festiva was such a piece of crap, so let's name our new compact something virtually identical. Yeah, that's sure to work out well.

        At least the Fiesta doesn't have to compete with the Yugo anymore.

      • 5 Years Ago
      i think i'll go with a real american made car, Toyota Corolla (Fremont, CA for now) or Honda Civic (Indiana)
        • 5 Years Ago
        March 2010???
        • 5 Years Ago
        are you sure? I thought they would stop production next year and move to Canada?
        • 5 Years Ago
        Corrolla's are no longer made in CA.
      • 5 Years Ago
      I think that will probably turn off a lot of future buyers. On one hand, if it comes with some special badge, then it would be ok. A regular one for that price is just not reasonable. I think around $14K- $19K would be a much better price for it, imo.
      • 5 Years Ago
      Simple.

      GTI vs. Fiesta. Head to head. No crybabies...
      • 5 Years Ago
      an absolute no

      I was excited about this car, but I need a car for the Interstate too, and 3500 + rpm at "cruising speed" is not my cup of tea. There are many cars selling for that price....wonder what's going to happen to Focus? sorry Ford, no, no, no.
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