• Dec 20th 2009 at 12:36PM
  • 44
Great Wall Phenom Concept -- Click above for high-res image

Not to be deterred by the woes and recent fate of Brilliance -- or perhaps, having learned from it -- vehicles from Great Wall, the Chinese automaker, will be imported to Europe next year by the UK-based I.M. Group. Brilliance, you might remember, suffered a disastrous couple of crash tests that doomed the company's chances pretty much everywhere. Even after it rebounded with a much improved design, people couldn't un-see and un-remember the catastrophe that was the BS6, and the company's German importer went under.

I.M. Group already imports Subaru, Isuzu, and Daihatsu. That not only gives it some of the best experience possible in bringing Asian cars to Europe, that means it isn't solely reliant on Great Wall to be a success. As well, I.M. is starting with Eastern Europe, planning imports to Estonia, Latvia and Lithuania first, with further expansion planned for 2011.

We'll say for the record that if Great Wall builds the Phenom Concept (pictured) as is, and the car gets a good crash rating, we'd have absolutely no problem giving it a try. Even with a that grille. You can read the I.M. Group's release after the jump.

[Source: I.M. Group]
PRESS RELEASE

I.M. GROUP TO IMPORT GREAT WALL VEHICLES INTO EUROPE FROM 2010

I.M. Group, the UK-based automotive importer and distributor for Subaru, Isuzu and Daihatsu, has announced the signing of an agreement that will see it import vehicles from Chinese auto maker, Great Wall Motor Company Limited, into Europe starting next year.

Initially, the Baltic states of Estonia, Latvia and Lithuania will be targeted. Then, from 2011, launches in Scandinavia, the UK and Ireland are planned.

The Great Wall Motor Company, one of the few privately-owned Chinese car companies, has designed and built all of the European-bound models specifically to meet EU whole-vehicle type approval standards. This will ensure that Great Wall models deliver high standards of crash-worthiness, equal to those of modern European and Japanese vehicles.

I.M. Group has operated in the Chinese market for over 15 years, and currently employs a team of 40 at its Beijing office.

Further details about the launch of the Great Wall brand will be announced by I.M. Group next year.

About IM Group:
Founded in 1976 as Jensen Parts & Service Ltd, the I.M. Group has grown to become one of the world's most successful automotive import and distribution businesses. The company began importing Subaru models into the UK from 1977, and has maintained a very successful working partnership with the Japanese marque ever since. I.M. Group also imports Daihatsu and Isuzu models, and in 2010 the company will lead the import into Europe of vehicles from Chinese brand Great Wall Motor Company Limited.

With its purpose-built headquarters in Coleshill in the heart of the UK, I.M. Group has additional offices and parts and accessories centres located in Ireland, Sweden and Beijing.

About Great Wall Motor Company (GWM):
Great Wall Motor Company Limited is a large multinational automaker, whose products are sold to more than 120 countries and regions. China's first privately-owned automobile enterprise to be listed on the Hong Kong Stock Exchange, the company has more than 30 subsidiaries and over 22,000 members of staff. At present, it has the capacity to build 800,000 vehicles per annum.

Great Wall Motor has achieved rapid growth and remarkable profits for 10 consecutive years. The company was listed among the Forbes Top 100 Chinese Enterprises both in 2007 and 2008. In June 2008, it ranked as one of the 500 Most Valuable Brands in China. In April 2006, it was listed as one of the Recommended Export Brands by China Electromechanical Products Import and Export Chamber.


PRESS RELEASE

I.M. GROUP TO IMPORT GREAT WALL VEHICLES INTO EUROPE FROM 2010

I.M. Group, the UK-based automotive importer and distributor for Subaru, Isuzu and Daihatsu, has announced the signing of an agreement that will see it import vehicles from Chinese auto maker, Great Wall Motor Company Limited, into Europe starting next year.

Initially, the Baltic states of Estonia, Latvia and Lithuania will be targeted. Then, from 2011, launches in Scandinavia, the UK and Ireland are planned.

The Great Wall Motor Company, one of the few privately-owned Chinese car companies, has designed and built all of the European-bound models specifically to meet EU whole-vehicle type approval standards. This will ensure that Great Wall models deliver high standards of crash-worthiness, equal to those of modern European and Japanese vehicles.

I.M. Group has operated in the Chinese market for over 15 years, and currently employs a team of 40 at its Beijing office.

Further details about the launch of the Great Wall brand will be announced by I.M. Group next year.

About IM Group:
Founded in 1976 as Jensen Parts & Service Ltd, the I.M. Group has grown to become one of the world's most successful automotive import and distribution businesses. The company began importing Subaru models into the UK from 1977, and has maintained a very successful working partnership with the Japanese marque ever since. I.M. Group also imports Daihatsu and Isuzu models, and in 2010 the company will lead the import into Europe of vehicles from Chinese brand Great Wall Motor Company Limited.

With its purpose-built headquarters in Coleshill in the heart of the UK, I.M. Group has additional offices and parts and accessories centres located in Ireland, Sweden and Beijing.

About Great Wall Motor Company (GWM):
Great Wall Motor Company Limited is a large multinational automaker, whose products are sold to more than 120 countries and regions. China's first privately-owned automobile enterprise to be listed on the Hong Kong Stock Exchange, the company has more than 30 subsidiaries and over 22,000 members of staff. At present, it has the capacity to build 800,000 vehicles per annum.

Great Wall Motor has achieved rapid growth and remarkable profits for 10 consecutive years. The company was listed among the Forbes Top 100 Chinese Enterprises both in 2007 and 2008. In June 2008, it ranked as one of the 500 Most Valuable Brands in China. In April 2006, it was listed as one of the Recommended Export Brands by China Electromechanical Products Import and Export Chamber.


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  • 44 Comments
      • 5 Years Ago
      Cheap but not so cheerful.
      invisiblepigeon3
      • 5 Years Ago
      Like everything made in China, it looks cheap and fake.
        • 5 Years Ago
        @invisiblepigeon3
        The Chinese copy because they are incapable of innovation? What happened when Marco Polo traveled China and took back ideas to Europe? What about all the important innovations of Ancient China?

        The reason for that lapse between the China of past and the China of recent is because of the "Lost Century" that started with the Opium Wars. That was lost time that China is now trying to gain back. In case you haven't noticed, the top international patent grantee is a Chinese company, and the two largest solar panel maker are also Chinese. Sure, China has a long way to catch up to the West but at least it's making an effort.
        invisiblepigeon3
        • 5 Years Ago
        @invisiblepigeon3
        Maybe it'll come with a set of fake Louis Vuitton luggage though. They're really good at making knock-off's of that stuff. You see more fakes than real ones now days.
      • 5 Years Ago
      " I.M. is starting with Eastern Europe, planning imports to Estonia, Latvia and Lithuania first, with further expansion planned for 2011"
      Guys the last time I looked at a map of Europe, these countries are in WESTERN Europe, across the water from Sweden.
      Shame on you for not knowing your Geography better
        • 5 Years Ago
        Lol, another geography master, have you even ever been to Europe, except of London or Paris?

        Lithuania, Latvia and Estonia are no way near the Western Europe, they are Baltic states which belong to Eastern Europe. And surprise, Sweden isn't part of Western Europe either, it's Scandinavia or sometimes referred to as Northern Europe. I'm rather not going to comment on cliche about Americans and knowledge of geography. But if you don't know anything about Europe, just bite your tongue and stay away from commenting, because people like you are responsible for jokes about your country and geography.
      • 5 Years Ago
      European safety standards are way higher than in the USA, if they cant pass in the USA how are they gonna pass the European safety teats?? This would be interesting to see, and if they do sell that there is going to be a huge impact on the car industry. .
        • 5 Years Ago
        "European safety standards are way higher than in the USA, if they cant pass in the USA how are they gonna pass the European safety teats?? This would be interesting to see, and if they do sell that there is going to be a huge impact on the car industry. ."



        Exactly. I have no idea how they'll lick the European teats... oops, I mean tests.


        If they do manage to actually pass the various tests, the atrocious build quality and overall crappiness will ensure minimal sales. Unless...

        Step 1: start selling really crappy cars (with questionable durability) in European market

        Step 2: ?

        Step 3: profit!
      • 5 Years Ago
      It absolutely is the yaris. That is all the chinese do - rip off other people.

      Why would you have no problem giving them a try? If China sells cars in any significant number you can't even imagine the impact on the world economy.

      i.e. - kiss every other manufacturer good bye.

      Stop buying cheap crap from China! When they decide to compete, on equal ground, with everyone else. Than MAYBE. Right now, no way. There government is no friend of mine.

      Shame on autoblog. Shame! Shame! I bet whoever wrote this likes Obama too and thinks the healthcare bill is just super.
      • 5 Years Ago
      Throw them cars at a wall and lets see what happens
      • 5 Years Ago
      These weak fools trying to copy Lincoln grill on the low,well it aint work suckas
      • 5 Years Ago
      Good luck passing the crash test standards...
      • 5 Years Ago
      Something about this car screams renault to me
      u
      • 3 Years Ago
      Brilliance is a loser in China.
      • 5 Years Ago
      Gimme price, please! Because I just don't get how they are gonna convince Lithuanians to buy this instead of 10 year old Audi, BMW or Volkswagen. The sales of new cars are down more than by half in Baltic states and there's no way it's gonna get better next year or even year after that. So no one's going to invest money in product that looks like this and does not have a sticker "made in Berlin" or "with love from Japan".
      • 5 Years Ago
      They're copying a grill from a company that doesn't sell good in the first place.
        • 5 Years Ago
        ouch to China and Lincoln.. GJ
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