Since you, dear reader and American taxpayer, own around 60% of General Motors, do you think you should have a say over the day to day operations of the company?
I really hope you said no. To paint a sweeping generalization and identify America's representative via the gentleman sitting the next table over at dinner last night, I don't think I want to trust the product strategy for Chevrolet to the dad with the spray tan, Ed Hardy shirt and uncomfortable shoes.
That being said, GM's recent marketing for its 2011 Chevy Volt extended-range electric vehicle gives us pause. The company is taking a holistic view in introducing the vehicle for sale later this year, using the coming months to build a groundswell of support across multiple demographics and psychographics. This includes everything from a nationwide tour of the vehicle to marketing campaigns on Facebook, YouTube and everything else in between.
One particular piece of the strategy seems to have caught hold over the last few weeks as an example of something that GM might want to reconsider. It's the Chevy Volt song, called "Chevy Volt and me"