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Ford's victory with Sync isn't contestable – the connectivity system has a 70-percent uptake rate, and 32 percent of people list it as one of the reasons they bought a Ford. Over one million Sync-equipped vehicles have been sold in three years. The Blue Oval's exclusive deal with Microsoft ended last year and other Microsoft-powered in-car competitors will be arriving soon, so Ford has been busy working on new elements that it hopes will keep Sync in front of the challengers.

Ford has updated Sync a couple of times this year with things like traffic and directions, and a contacts download app. According to The Detroit News, the next big update is scheduled to be announced at the Consumer Electronics Show in Las Vegas next month. Ford isn't giving away details, but it's called "mobile apps," and it will enable Sync functionality with any app on a cellphone or personal music player. That would likely mean Pandora on-the-go and Twitter out loud.

It could also mean a price: rumors suggest that Ford will be charging for the upgrade, and that it will come on 2010 vehicles and be available to any previous Sync-fitted vehicle. Stay tuned for coverage from CES for more.

[Source: The Detroit News]

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    • 1 Second Ago
      • 5 Years Ago
      Latest version of 'sync' is coming to Hyundai/Kia under new name.
        • 5 Years Ago
        As far as I know it may be Sync but it won't be the "latest" version. Ford's deal with Microsoft stated that although Microsoft could sell its software to others, the Ford version would always be one generation ahead.
      • 5 Years Ago
      Sync is great. But 1M units in 3 years is far fewer than I figured. Maybe it's just too expensive?
        • 5 Years Ago
        It's $600 on the Fiesta. On which car is it $300?

        I do agree it not being on big sellers like the F-150 is probably a huge factor.
        • 5 Years Ago
        Keep in mind it hasn't been availabe in all Ford products over those three years.

        I don't think price is a factor - the cost typically seems to be about 300-400 dollars, far cheaper than most comparable systems.
      • 5 Years Ago
      Funny they don't show an iPhone, just an iPod. Then again that's also the old Zune, not the HD... must be an old picture.

      My next car will have Sync (hopefully v6 'Stang). I think it's an awesome feature and decently priced compared to other upgrade options for other cars.
      • 5 Years Ago
      I love Ford. I've owned several. I went to Tampa for a few days and Alamo let's you choose your car. I was limited to a compact and had choices between a Hyndai, Kia and a Ford Focus. I chose the Focus. It was a great little car, I like my '06 Focus ST a lot more, but it was a good car. BUT, Sync really frustrated me. I plugged my iPhone in via USB. Nothing. Aux -- again nothing. It reported "no Aux". I screamed at it "but my iPhone is plugged in." I referenced the manual, followed the directions. Nothing.

      In any other car, you plug in the aux (I always have a cable with me) and you're good to go. Maybe rental car companies somehow disable it. I'm very disappointed.

      @ScottMonty: why no love from the rental Focus???
      • 5 Years Ago
      SYNC is why I got my Fusion. It's awesome.
      • 5 Years Ago
      This is a little off-topic but when I look at the devices used in the article picture I feel like I've been timewarped back to 2003.
        • 5 Years Ago
        I think this is either an old promotional image from Ford or one created by Autoblog.
        • 5 Years Ago
        No kidding, I cant wait to finally be able to use that pink razr my grandmas carrying or even my old treo with my car. Hopefully the batteries are still good enought to use bluetooth with...
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