REPORT: GM to speed up development of vehicles delayed by bankruptcy
One example of the pull-forward is the next-generation Chevrolet Malibu. Early this Fall, GM told us that the next Malibu would arrive in 2012, but Lutz says that time frame has been pulled up to 2011. The next Malibu will reportedly be all-new with a platform based off of the Buick LaCrosse and 2011 Buick Regal. The new 'Bu will apparently have a shorter wheelbase than the current model while still managing more interior room.
Lutz told AN that the uplevel Malibu will have chrome appliques lining the side windows, a trait he says is associated with German and Japanese luxury vehicles. Lutz apparently added that $50 worth of chrome translates into an additional $500 to $600 in perceived value to customers. Beyond the Malibu, Lutz noted that there are "a bunch" of other vehicles being pulled forward to pre-bankruptcy production cadences, though he didn't offer any specific examples.
[Source: Automotive News - Sub. Req.]
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