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It's no secret that General Motors' Chevrolet Volt song and dance (ignoring the obvious jokes here...) have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of the finer points of how the Volt's high-tech powertrain functions and later decided to add a dance routine to the jingle and let it loose on an unsuspecting public at the LA Auto Show.
According to Green Car Reports, the song was initially written for kids aged seven to 12 years old but wasn't quite ready in time for GM to use it during presentations given to 120 schools. Instead, the decision was made to add an ill-fated dance routine just ahead of the LA Show's public access days. Making matters worse is news that former marketing head Bob Lutz originally wanted to borrow the song "Electric Car" from They Might Be Giants. We figure GM would have been much better off going that route.

As irritating as it may be, is the Chevy Volt Dance really that big of a deal? While we'd argue that it shouldn't be, the real answer apparently depends on whom you ask. Fox News seems to think it's pretty horrible and GM's latest recently-appointed head marketer Susan Docherty responded, "Our Chevrolet Volt advertising, marketing and go to market strategy will be as innovative as the car. We may have missed on this one, but we won't going forward." We agree... it's officially time to move on. (Unless you haven't seen the offending dance yet – and that's available for viewing after the jump).

[Sources: GM-Volt.com, Green Car Reports]





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    • 1 Second Ago
  • 54 Comments
      • 5 Years Ago
      Memo to all the people out there that love to overuse the term "taxpayer", the government on both sides and at all levels could give a crap about what you or I have to say.

      I am glad you think that screaming taxpayer all the time makes them care but it does not.
      These are the same people that go out and spend $80,000 on one missile.

      If we had the power we thought we did, we would have privy to all the financial records the government had for spending and we would be able to audit the government.
      Well, we cannot.

      We can't even stop them from wire tapping our phones, reading our emails, nothing.

      So quit the delusional whining and ranting, it is getting old and it is useless. It is like a chihuahua barking at a pit bull. Useless.

      The big corporations and their lobbyists call the shots, not us.
        • 5 Years Ago
        No they're not really any 'better', but we don't excuse Jeffrey Dahmer just because Charles Manson was almost as bad.
        • 5 Years Ago
        Actually yes, plus two of them really look good.
        • 5 Years Ago
        omg
        • 5 Years Ago
        I dont see anyone break dancing to a childrens song at an event for adults, so yes those are "better."

        Its bad and I dont want to watch it, but its not corny on galactic levels like the Volt thing.
      • 5 Years Ago
      Okay, I actually thought it was fun and a cute dance. Better than throwing some model in a tight top and short skirt infront of the car to do a Vanna White. People have too much time on their hands if this is all they can complain about.

      I have to admit thought, I think someone was inspired but the Go-Go girl that appeared on PSYCHO BEACH PARTY movie. LOL, but I loved that too.
      • 5 Years Ago
      So it was a crappy song. I had to listen to a crappy song about the Prius as the 3 girls stood next to the new 4Runner talking bout fuel efficiency...irony.
      • 5 Years Ago
      Why does anyone really care about this whatsoever? Is this news? Dancers for events such as this get paid jack.

      People are p*ssing away orders-of-magnitude-worth of dollars more government money, directly or indirectly, tied to auto industry or otherwise, by simply reading this article at work.

      Was what Chevy did gimmicky and annoying? Yes. Did it waste actual dollars? Yes. But it's noise level and insignificant.
        • 5 Years Ago
        Its not so much the money it is the complete and total marketing ineptitude that is displayed. It almost appears as if nobody is at the helm. This is a car GM has poured billions into and this is how it you market it? Sorry, its not the money for me, it is the health of the Corporation that is the disturbing part of this.
        • 5 Years Ago
        @ Sean.

        I hear you on that argument. No one ever said marketing people were the sharpest knives in the drawer. These days, it's hard for me to be surprised by this type of thing.
      invisiblepigeon3
      • 5 Years Ago
      First off, this is Matthew. I don't know why, but Autoblog keeps saying "You did it! An email has been sent to activate your comment." And it's ****ing lying!!!!!! WTF is wrong with Autoblog that it does that!?

      Second, here's what I was trying to post.

      Since I just got out of bed at 1:30pm, and missed all of this, I'm sad. Not really.

      "Our Chevrolet Volt advertising, marketing and go to market strategy will be as innovative as the car. We may have missed on this one, but we won't going forward."

      Uh huh. That's to say "Our Volt advertizing is going to patronize idiots who will be foolish enough to walk through the dealership doors, then we'll pounce on them and tell them that our wasteful, stupid little box of a car, that was OBVIOUSLY designed by a committe of people who can't think or design their way out of a paper bag, is the better than sex for you and for the planet."

      FU very much GM. Way to waste MORE tax dollars. Way to make America look like a bunch of helpless iditots, running around with no money, living on welfare, and STILL unable to make ends meet.

      Everyone cheerleading GM needs to get a life, and stop defending a company that's no longer swirling in the bowl, but is almost in the septic tank. It's over GM. Go away and sell your BS to China. They might still be gullible enough to buy your trash cars.

      If you've read my posts, you know how much I hate Chrysler and GM for ethical reasons. I hate the fact that Ford makes cars in Mexico, but IF this http://www.fordvehicles.com/f150raptor/ is made in the USA, that would be the first truck I'd get, if I needed a truck. I actually had dirty dirty thoughts last night about trading my IS250 for it. I wouldn't go offroad enough to justify it, but if I had 40,000 dollars laying around that had to go to another car, that'd be it!

      Their website is utterly brilliant, and beautiful and so's the vehicle. GM's half-assed attempt at marketing their stupid little car, fails by comparison. If you're going to buy American, buy a US made ford and put GM and Chrysler down like the derranged rabid dogs that they are already!
      • 5 Years Ago
      Under Lutz's watch. Yet he's still seen as some savior. lol
        • 5 Years Ago
        If only Lutz had went with his gut and borrowed the TMBG song. I clicked on the link and the tune and video "Electric Car" were pretty good. If I were Chevy, I would simply CGI in a Volt and leave the rest of the video as it is. That would be a cool commercial.
      • 5 Years Ago
      "the song was initially written for kids aged seven to 12 years old"

      That should sell some cars. In just 18 short years a 12 year old might be able to afford one.
      • 5 Years Ago
      Of course...we should not be surprised that this debacle was allowed to happen. Remember the Aztek debut?

      http://blogs.motortrend.com/6200911/editorial/pontiac-aztek-in-the-beginning/photo_01.html
      • 5 Years Ago
      It's so bad I couldn't watch more than a minute of it, but Fox News is making it out to be like some commercial that's being seen by millions and GM wasting millions of dollars on it.
      Come on, isn't this thing just a car show dance. most of the things in car shows are goofy and loaded with bad ideas.
      • 5 Years Ago
      As bad and annoying as the song and dance are, isn't the point of marketing to bring the product into peoples minds? Well, maybe not classical marketing, but in the age of viral ad campains, just recognition and curiosity is enough.

      So by paying to have this one stupid song and dance written and performed then posted online for free, they get tons of free advertising from bloggers (achem autoblog) and news shows. So, although right now all we see is the stupid song and jingle, once it makes this initial impression, they can go on to more pleasant advertising now that the volt has a presence in consumers mind's.

      everyone who replies to this blog clearly saw the video and thus the ad succeeded. when people are then looking for a green car next year, the annoyance will be forgotten and what people think is, "hmm, maybe i'll check out the volt".

        • 5 Years Ago
        For rock musicians and actors there's no bad publicity, that's true. It's not the case with advertising and products. Do you think that all the frame rust and uncontrolled acceleration press has been good for Toyota?

        GM needs to communicate that they are back in touch with reality and are set to land on firm ground. This is a fail.
        • 5 Years Ago
        Another way to advertise Volt would be to give Autoblog a Test Drive.
      • 5 Years Ago
      I can't wait for the sequel 'Volt Dance 2: The Electric Boogaloo'
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