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Volkswagen Amarok - Click above for high-res image gallery

Want a new Volkswagen Amarok pickup truck? Well then, now would be the time to let VW know about your interest. Speaking to our man Mike Levine at PickupTrucks.com, Stefan Jacoby, President and CEO of Volkswagen of America, says that the automaker would need 100,000 takers per year in order to make any money on the Amarok here in the States.

That would be a daunting task for the automaker as the only non full-sized truck that sold that many units last year was the Toyota Tacoma (102,327 units), and the next highest seller was the the Great Grandaddy of the Compact Truck Segment, the Ford Ranger (just 51,097 units).

What's more, the compact truck market is declining, VW doesn't have many dealerships in truck-happy areas of the nation and the so-called "chicken tax" would add a 25% tariff to the Argentina-built Amarok. Add in the fact that Jacoby says there are more pressing vehicular needs that the German automaker needs to concentrate on. In other words... don't get your hopes up.



[Source: PickupTrucks.com]


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    • 1 Second Ago
  • 45 Comments
      • 5 Years Ago
      I'd love to see the Amarok sold in the US, but not if it means another $25K-$30K small truck....for lots of people, there's simply a value perception problem there. However, there are many folks, myself included, who would be fine paying a premium for a small pickup which is elegant, responsive, and refined...as long as it fits in the garage at night.
      There are surely other city-dwellers who would gravitate toward the image and utility of such a "premium" VW offering, I doubt there are 100,000 willing takers out there each year.
        • 5 Years Ago
        here in europe you can buy allot of other cars, before reaching their price.
        like skoda, seat, peugeot,opel, renault.

        volkswagen is pretty much situated below audi.
      • 5 Years Ago
      @boxer- I too fully support your request for a functional size pickup. Most are too big and the ranger/mazda b2000 sucks. Does Ford still make the open-bed version of the Escape. One in my neighbourhood. Looks a lot like this v-dub.

      @CaptPugwash- Excellent observation regarding the vw-Suzuki marriage. That could be the way to go.

      @hazdaz- You are missing the point. VW is not (or at least was not) interested in entering the pickup truck wars. BUT, they obviously have a winner with this one, except for the hideous car grill. ( I am plagiarizing another post but I do agree-eh). The idea of entering the pickup truck segment is ours- you, me, boxer, CaptPugwash, et al. We want it.



      @everyone- So once again VW proves that they cannot seem to reign in manufacturing/assembly costs. The Jetta built in Mexico apparently still takes 40+hrs to assemble. You would think by NOW they would at least be in the 30's. They poached Toyota facility experts to help because they just can not get it done themselves.
      Why do I say this? 25% duty. 100,000/1.25 = 80,000. So lets assume 25% of the volume is to cover the duty. They would need to sell 80,000 to make any money?? And that is at South American labour rates!!??!!? WTF. 80,000 units as a profit goal. WTF??!!?!?

      Hey Dr. Winterkorn. Are you aware that some car companies have models that can breakeven by the 25,000 in volume sales? And that would be at first nation unionized labour rates. You have already done the design, test and build. What gives?

        • 5 Years Ago
        what wrong with the grill?

        pretty much every car from the detroit has the same style grill.
        hence the fiesta sedan.
        each brand looks pretty much the same, buick, lincoln, ford, chevrolet, etc, etc.
        boring and bland
        the same style year after year.
        like it's law to have x% chrome on the front.
        no U.S. based brand has the guts to put actually something good looking in the market.
        none of the cars has a aggressive sporty look.


        europeans like cars with character, with minimal chrome.
      • 5 Years Ago
      After a quick search on google I found this from http://blogs.internetautoguide.com/6581998/auto-news/2011-vw-amarok-pickup-truck-official-photos-and-specs-revealed-first-look/index.html:

      "making it easy to take on complicated off-road passages; the truck can even conquer 100 percent gradients with full cargo loading."

      Isn't 100% gradient another term for: precipice, aka cliff ??

      Maybe its a u.s. gallons vs imperial gallons thing.
        • 5 Years Ago
        Nope, 100% is just what it sounds like - for every meter you go forward, you go 100% up (i.e. a meter up). It's what's known as a 45 degree angle.
      HotRodzNKustoms
      • 5 Years Ago
      Or they could build them in Mexico and avoid said tax which seems to be all the rage to talk about lately.
        • 5 Years Ago
        @HotRodzNKustoms
        @ geostewart...

        You nailed it 100 percent! The price is almost the same. The size is almost the same. The fuel economy is almost the same. No real benefit to buy a compact.

        The race between compact models to be the "most powerful!", "best towing!", fastest accelerating!", and "highest payload!" compact truck on the market has pretty much turned all of them into vitual full-size truck replicas. What a shame.
        • 5 Years Ago
        @HotRodzNKustoms
        "the compact truck market is declining"

        its not that the market is declining, its that mftrs offer 7/8 pickup for nearly the same money. if there were a larger disparity between the two sizes, there would be more sales. thats why Ranger is #2 despite being 20+ yrs old.




        • 5 Years Ago
        @HotRodzNKustoms
        The single cab Tacoma is still much smaller than any 1/2 ton. So is the Colorado.

        With the base 4 cylinders the mileage isn't bad either.

        And there are only a handful of trucks like that on the lots because buyers have spoken and they want the 4WD crew cab with a bigger motor.

      lgyooper
      • 5 Years Ago
      VW bring back the Caddy with a TDI
      • 5 Years Ago
      Sad.
      • 5 Years Ago
      Awesome looking truck. I'd buy one as long as it could be had with a diesel engine.
      • 5 Years Ago
      Amazing to me that 100,000 cars is the break even point. That's a ton of cars..
      • 5 Years Ago
      This is the only truck I would ever consider, If they sold it in america.

      The trucks sold here are way too big and use too much fuel. If any company can make a decent smaller truck with a decent diesel they will sale big time.
      • 5 Years Ago
      This is too bad, because I would love to buy a diesel compact pickup in the next few years if anyone will make one. Good mileage and plenty of torque sounds like the perfect combination to me.
      • 5 Years Ago
      well, i have the solution!!!

      buy a golf and cut off the half of the roof and make a 'bed' of it and name it caddy.
      : )
      • 5 Years Ago
      If I said I would buy one, would that make a difference? - hint, hint

      Another suggestion for VW:
      How about combining forces with Dodge Dakota or Ford Ranger on this project?
      I think everyone would turn out to be a winner if this could happen.
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