• Dec 16, 2009
All we really want to do at this moment in time is make a never-ending series of N'Sync jokes. But we don't know any. So instead, let's talk about how Audi has just picked Justin Timberlake to be their new spokesman. What's JT doing specifically? Seems as if the four interlocking rings folks are gearing up to do some sort of "extraordinary Internet campaign" for the A1 and "That's where Timberlake will play a leading role."

Just yesterday, we published a report that the new Audi A1 will possibly not be coming to the U.S. Obviously, a star of Timberlake's caliber will be able to effectively move metal outside of our shores. But we have to wonder if Audi's naming Timberlake its brand ambassador doesn't kick a little sand into the eye of the A1-is-not-for-here theory. After the all, the guy started his music career on Star Search and later as a Mouseketeer. It seems fairly apparent that Audi would make a move like this if us American types are in fact getting their small premium city car. Then again, we're not really up on our star watching and our Significant Others tell us that JT is an international phenom. In any case, at this moment in time, we just don't know what to think. Press release after the jump.



[Source: Audi]

PRESS RELEASE:

Justin Timberlake new Audi brand ambassador

Justin Timberlake gets leading role in Audi A1 Internet campaign
Timberlake: "I am very excited to be a part of the next evolution"

Ingolstadt, December 16, 2009 – Justin Timberlake will act as an Audi brand ambassador starting in 2010. The entertainer will play the leading role in an exceptional Audi A1 Internet campaign to be launched in the spring of 2010.

"Justin Timberlake is an extraordinary artist. He manages to keep advancing his personal development while proving his abilities in different branches of the arts," says Peter Schwarzenbauer, Member of the Board of Management of AUDI AG for Marketing and Sales. "As a superstar he appeals to a young target audience that we're particularly intent on exciting about the compact and efficient A1, which is superlatively well suited for city traffic."

In the spring of 2010, Audi will launch an extraordinary Internet campaign for the market introduction of the new A1. That's where Timberlake will play a leading role. "Audi has always been at the forefront of engineering and technology", says Timberlake, „and I am very excited to be a part of the next evolution conscience with Audi and the A1".



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    • 1 Second Ago
  • 66 Comments
      • 5 Years Ago
      I would never listen to any of JT's music or any pop music but I don't think he's that bad of a guy. He does seem to have a pretty good sense of humor and doesn't mind taking shots at himself.

      I watched something on the Golf Channel where he and his family bought a run down golf course near his hometown and totally renovated it. He seemed to be a pretty down to earth guy when they were doing the story on him.
      • 5 Years Ago
      Think they'll offer a "stick in a box" for the holiday collection?
      • 5 Years Ago
      Ok, he is hilarious....but why would Audi pick him? Is he 'sporty'? 'Quick'? For J.T.'s sake with the ladies...hope not.

      I wasn't planning on purchasing an Audi....who knows, maybe this news will give me another reason not to buy one.
      • 5 Years Ago
      The guy is hilarious, have you seen him on SNL? Check out his skits on hulu .
        • 5 Years Ago
        agree, didnt think much of him until the SNL bit - now I respect his dance prowess, his sense of humor, and his ability to sing. He even throws in a little self-deprecating humor. Cool guy in my book.
      • 5 Years Ago
      Justin Timberlake in a "small premium city car"?

      In other words a "Dick in a box".
      • 5 Years Ago
      brb selling my vw to get away from the brand
        • 5 Years Ago
        Don't be so quick to....walk away
        • 5 Years Ago
        HAHAHA!! at least it wasnt Britney
      matthew
      • 5 Years Ago
      I'm not a fan of his music, but I am a fan of some of the music he produced for Duran Duran. Speaking of them, wouldn't they be the perfect spokespeople for red shiny sportscars?

      I think people are being too harsh on JT's fashion sense. He does need to dress better than that for a photo op with Audi, and he's usually very stylish. But according to this, he doesn't give a **** what people think of his style. Good on him!

      http://www.justintimberlake.com/news/Chatting_with_justin_william_rast_and_personal_style
      • 5 Years Ago
      Justin Timberlake???

      I am so confused.
      This makes no sense.
      • 5 Years Ago
      Suddenly everything Jeremy Clarkson said about Audis being bought by c*cks makes sense.

      *sigh*
      gottaluvmusic
      • 5 Years Ago
      Learn how to spell 'NSYNC
      • 5 Years Ago
      I like how JT has been showing his funny side, his bits on SNL
      and the SONY Bravia ad campaign are hilarious.

      I guess Audi is serious about getting younger
      people into their cars, someone should tell
      their sales people to stop treating anyone under 50
      like we're punks..... the dealership near me could
      use some young talent that uses twitter, owns an iPod

      • 5 Years Ago
      my audi is now for sale.
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