GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on.
According to Green Car Reports, the song was initially written for kids aged seven to 12 years old but wasn't quite ready in time for GM to use it during presentations given to 120 schools. Instead, the decision was made to add an ill-fated dance routine just ahead of the LA Show's public access days. Making matters worse is news that former marketing head Bob Lutz originally wanted to borrow the song "Electric Car" from They Might Be Giants. We figure GM would have been much better off going that route.
As irritating as it may be, is the Chevy Volt Dance really that big of a deal? While we'd argue that it shouldn't be, the real answer apparently depends on whom you ask. Fox News seems to think it's pretty horrible and GM's latest recently-appointed head marketer Susan Docherty responded, "Our Chevrolet Volt advertising, marketing and go to market strategy will be as innovative as the car. We may have missed on this one, but we won't going forward." We agree... it's officially time to move on.
[Sources: GM-Volt.com, Green Car Reports]
- Biggest automotive sales disappointments
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models