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Santa pays a visit to OnStar -- Click above to view the video after the jump

OnStar has provided nothing but good press lately for General Motors, and the automaker is going to ride that pony all the way to the finish. The next person in line to take advantage of OnStar's benefits is that Arctic gadget freak himself, Santa Claus. Unveiled as an installed option on his new sleigh – which he picked up when he dropped by OnStar HQ – it comes with at least one extra feature you won't be getting anytime soon: a reindeer health meter.

But you haven't been left out of the bonanza. GM has partnered with NORAD so that if you have an OnStar subscription, you can keep track of K. Kringle during his midnight run. From 6 a.m. on Christmas Eve until early Christmas morning, press the blue button and OnStar will update you on the hour with info relayed by the guys deep in the mountain.

It's not a Red Ryder BB gun with a compass in the stock, but it's a start. Follow the jump for the press release and watch Santa get his Christmas present.

[Source: OnStar]



PRESS RELEASE

OnStar Connects Children to Santa with the Push of a Button
NORAD partnership provides location information for subscribers; Santa's sleigh gets fitted with OnStar technology

DETROIT
–Santa Claus is getting a technology upgrade this Christmas season. This Christmas Eve for the first time, OnStar subscribers will have the ability to follow Santa's journey around the world using their OnStar system thanks to a new partnership with The North American Aerospace Defense Command (NORAD).

Starting at 6:00 a.m. EST on December 24, drivers with an active OnStar subscription will be able to press the blue OnStar button in their vehicles and request a "Santa Update." From there, an OnStar advisor will share Santa's whereabouts based on location information provided by NORAD. The advisors will receive a new update from NORAD every hour and will be able to inform subscribers of Santa's location through 5 a.m. EST on December 25.

"We are honored to help the world's busiest traveler find his way this holiday season," said Scott Kubicki, Vice President OnStar Service Delivery. "We know with our core suite of services, Santa's travels will be much easier."

For more than 50 years NORAD has used its GPS technology to monitor Santa's whereabouts and share this information with children and families around the world. This year, OnStar will be sharing that location information through its advisors and links to the NORAD website from onstar.com, onstarconnections.com and facebook.com/onstar.

Santa will also be enjoying the safety and security of OnStar in his sleigh this Christmas. St. Nick recently paid a visit to the OnStar Command Center to pick up his newly outfitted sleigh and learn about the real services the company offers subscribers and the custom services OnStar created just for him.

Santa's custom fictional services include: Reindeer Health Diagnostics to keep him abreast of the reindeers' hunger and energy levels, Hands-Free Calling to allow him to keep his hands on the reigns and eyes-on-the-sky and Turn-By-Turn Navigation directions to help route him to the homes of the good little boys and girls around the world.

About OnStar
OnStar, a wholly-owned subsidiary of General Motors, is the leading provider of in-vehicle safety, security and communication services. OnStar is available on more than 30 MY 2010 GM models. OnStar is standard for one year on nearly all new GM retail vehicles in the United States and Canada. OnStar provides services to nearly 6 million subscribers in the U.S. and Canada. More information about OnStar can be found at http://www.onstar.com/.

About NORAD
The North American Aerospace Defense Command (NORAD) is a bi-national United States and Canadian organization charged with the missions of aerospace warning and aerospace control for North America. More information about NORAD and the NORAD Tracks Santa 2009 can be found at http://www.norad.mil and http:/ www.noradsanta.org

About General Motors
General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 219,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM's largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.


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    • 1 Second Ago
  • 31 Comments
      • 5 Years Ago
      so b/c santa's sleigh has 'onstar' some kids gonna remember and buy a GM when he gets older?!?!
        • 5 Years Ago
        Exactly. You can't accuse GM of not thinking long term.
      • 5 Years Ago
      Well...

      At least no dancing fat chicks.
        • 5 Years Ago
        exactly my thoughts (minus "fat")
        • 5 Years Ago
        err, therefore minus "eactly" :)
        • 5 Years Ago
        ^&*(*!!!
      • 5 Years Ago
      Santa is for real....brought those GM idiots a couple of billion in cash....when they deserve coal...just coal.
        • 5 Years Ago
        Huh?

        GM is planning to pay the loans back. Because they will be able to.

        Chrysler isn't. Because they'll be bankrupt.
      • 5 Years Ago
      lol dumb kids still think santa is real
        • 5 Years Ago
        The idea that all of the magic and fun of the holiday season is solely linked to the existence of Santa Claus is not the best message. And it completely distorts their view of other holidays. Does the Easter Bunny exist? Hey, where's the Tooth Fairy?! IT'S ALL LIES. *sobs uncontrollably*
        • 5 Years Ago
        @ Fritz

        I agree...Now that I am a father (of 3) I see first hand how played up and stupid the whole Santa lie really is. Call it the joy or innocence of Christmas for kids or whatever...its a lie. I know I may sound bitter but I love Christmas.

        Santa gives parents a way to threaten their kids for 3 months out of the year to be "good or else"

        Santa takes away the credit from parents/grand parents for giving their kids presents

        Santa takes away the joy and lesson of giving gifts

        Santa costs a fortune to visit at the mall and the experience (depending on your wait) is 95% stressful and 5% Joy and a minimum charge of ~$20

        Every time you talk to your kids about Santa you are lying to them

        Christmas would be just as good if not better without Santa
        • 5 Years Ago
        Yeah, just warms the cockles to see frenzied materialism and wasteful consumption start sooner and sooner with each generation. Not to mention how fun it is lying to children in order to bring about such wonderment!
      • 5 Years Ago
      Glad they finally found something useful that Onstar can do.
      • 5 Years Ago
      I was wondering:

      What if Ford started a campaign that said Santa decided his OnStar was crap. Ditched it, and installed Ford's highly acclaimed MMI interface. In this day and age of viral marketing it would be one hell of a marketing joy ride for the company that makes GM look foolish.

      Purchase some newsprint space in every major city in N.A. saying Santa definitely does NOT use OnStar. GM was mistaken. The man they thought was Santa was infact an alcoholic drifter from Flint Mich. Professional con artist who successfully swindled GM out of some perks at the Renaissance Resort (dwtn Detroit) and traded the device for some hookers and crack.
      Figure it like this, you can not get in trouble with the courts for saying an imaginary man decided your competitors tech offering was such rubbish that he let the reindeer eat it and $hite it out from 40,000ft. Drop a big load of OnStar right on Lutz's house.

      Be one spectacular video to see a reindeer drop a load while in midflight. Footage courtesy of NORAD'S high power high resolution radar installations.

      • 5 Years Ago
      who the "insert fowl word" is gonna sit in there parents cold vehicle on christmas eve... flippin pointless.
      • 5 Years Ago
      Glad to know they are capping salaries to fund efforts like this.

      That's right, I went there, again.
      • 5 Years Ago
      Be hilarious if another car company decide to tell the kids that Santa ditched his on-star and went with their offering instead. Who cares if you dont have a competing tech. Can't get in trouble with the courts for saying an imaginary man uses an imaginary tech over GM's offering. Maybe Audi should say Santa's sleigh has Audi's MMI which is incompatible with on-star.
      • 5 Years Ago
      Cute story... except it represents commercialism so lame that it is embarrassing to watch. It reminds me of the recent video of Microsoft store employees doing the electric slide: you know there is a market for this sort of thing... but it is hard to imagine that demographic being worth the lost credibility.
      • 5 Years Ago
      Since my name came up in this discussion, here's my comment.

      My legal name is Santa Claus, and I'm a full-time volunteer advocate, with The Santa Claus Foundation, for the 2 million children in the U.S. annually who are abused, neglected, exploited, abandoned, homeless, and institutionalized through no fault of their own. That's 1 out of 37 children in our great nation.

      I'm also a Christian Monk, as St. Nicholas was many centuries ago,m and believe that Christmas is the celebration of the birth of Christ, not the crass, commercial, secular spectacle it has become in many places, and that the greatest gift one can give is love, not presents.

      I invite your readers to visit TheSantaClausFoundation dot org and learn about the millions of vulnerable children who may not have adequate shelter or enough food to eat this winter. I ask that you keep these children in your prayers and that you and General Motors support your local community agency and charity that help provide for the health, safety and welfare of especially needy children.

      Blessings to all, Santa Claus
      • 5 Years Ago
      Hmmm, who else can we peddle our wares to, oh I know how about kids; they can't drive yet but we can hook them now, yeah, they will make their parents buy any vehicle with that tracking thingy to see Santa approach their little home and make alanding on the roof from the comfort of their car seat! We'll make millions!
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