- Dec 15, 2009
More Bulk Store Buying: Costco and Volvo team up to sell cars
2010 Volvo XC60 - Click above for high-res image gallery
It's the holiday season and that means shopping and deal-finding is at a premium. A trip to warehouse stores Costco or Sam's Club will likely net you some tidy deals on anything from eggs and Hot Pockets to a Jacuzzi or even a casket. Even carmakers are getting in on the dealmaking, as a recent promotion with Mitsubishi and Sam's can attest. Not to be outdone, Costco is also getting in on the act.
The warehouse store and Sweden's Volvo are collaborating on a promotion for the XC60, XC70 and XC90 that includes discounts and a $500 Costco card which comes six-to-eight weeks after purchase. Customers who purchase an XC60 from Costco also get Volvo employee pricing. Buyers of the XC70 and XC90 will receive an additional $500 off. The deals being offered through Costco are in addition to any dealer incentive programs that are currently available.
We find it rather amusing that the promotion is only for Volvo crossovers – and yet it makes complete sense at the same time. Shopping at Costco practically necessitates driving a large vehicle while a quick glance at any warehouse store parking lot reveals a sea of trucks, SUVs and minivans. At least Volvo appears to be properly targeting Costco's customer base.
Photos by Chris Paukert / Copyright ©2009 Weblogs, Inc.