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Bugatti at the 2009 Dubai Motor Show – Click above for high-res image gallery

As with any other business, in the automotive sphere, it's mission critical to recognize on which side your bread is buttered – particularly in lean times like these. Bugatti may be losing money on each Veyron it builds, but that doesn't mean that company strategists don't know how to earn a crust. Need proof? This month's Dubai Motor Show finds the supercar builder unveiling a trio of special edition models in one of its most important markets.

The Middle East triumvirate will consist of the Veyron Nocturne, which features "galvanized side windows" that add continuity to the polished aluminum body panel accents, and there are also polished wheels and a "black nanocoated magnesium dashboard" with a center console rendered in galvanized platinum. Just five examples will be built.

Bugatti will also show its Veyron "Sang d'Argent" and a topless Grand Sport "Soliel de Nuit" model for those that like a little sun and sand in their hair. The former of which employs a silver metallic finish and alloys nicked from the Grand Sport and the latter incorporates "country coded" colors that include a silver metallic lower and an impossibly deep upper blue finish and a Havanna interior with quilted seats.

If you're interested, well, have your accountant's accountant ring up Bugatti, and summon your garage keeper to ensure you've got some extra room available in the first quarter of 2010 for when you take delivery. Oh, and you'll have to liberate anywhere from 1.45 million euro ($2.1M USD) to 1.65 million euro ($2.5M) from your chaise lounge cushions for the privilege. Not up for it? Well, you can at least check out our high-res images below and the official press release after the jump.

[Source: Bugatti]


Bugatti honours the importance of the Middle East market
with 2 unique cars and a special series of only 5 Veyrons for the Middle East market

Dubai, 15th December 2009 – Bugatti Automobiles S.A.S. finishes its Centenary celebrations
with three tailor made cars, especially developed for its discerning clientele in the Middle East:
the Veyron "Sang d'Argent", the Grand Sport "Soleil de Nuit" and the Veyron "Nocturne",
limited to five cars only.

The "Nocturne" – a special Veyron five car edition exclusively for the Middle East Market

The Veyron "Nocturne" strikes with an extraordinary partition of surfaces never used so far,
giving the car a new dimension of lateral length. Bugatti is experimenting with galvanized side
windows continuing the line of the polished aluminium upper body parts to the rear of the car
and contrast vividly with the uni black of the side- and door-panels and the roof. Added to that is
the hood, also covered in polished aluminium which emphasizes this impression of elegant
length. Special polished custom rims at the exterior and a futuristic interior dominated by a black
nanocoated magnesium dashboard and a centre console in galvanized Platinum complete this
unique combination of individualized modern design.

This mini series has been especially developed for the Middle East Market honouring its
importance and its strong partners in the area - Al Habtoor Motors, UAE, Al Zayani Trading
Co., Kuwait, Al Ghassan Motors, Saudi Arabia and Dana Motors, Quatar.

"Sang d'Argent" and "Soleil de Nuit" - two dreams for 1001 nights

The two-tone-scheme of the Centenary Villa d'Este cars were at the origin of the "Sang
d'Argent", a one-off Veyron version built exclusively for the Middle East. But the country coded
coloured parts of the car have now been changed to a subtle silver metallic which discreetly flows
into the lines of the polished aluminium parts – doors and front wings – thus enhancing the
"silver theme" of this car; yet another unique Bugatti creation celebrating the 100th anniversary
of the brand. The "Sang d'Argent" has the Grand Sport rims, they complete together with the air
intakes on the roof the overall silver appearance.

Through the windows shines a differentiating Havanna interior with quilting pattern on seats
and saddle and other very personalized items emphasizing the unique features of this very special

The "Soleil de Nuit" – Sun of the Night – is another stunning example of how a modern
interpretation of Bugatti's core values "Art, Forme, Technique": A very unusual colour/material
split characterizes the "Soleil de Nuit", the second Middle East one-off model created for the
Dubai Motor Show. The horizontal split in the lower part of the car – a synthesis of polished
Aluminium, painted Black Blue Metallic enriched by mirror shine meshes – softens the lines of
this Grand Sport and gives the body a new touch of sportiness. Blue Metallic in the upper body
parts and also in the inner side of the ("Sang Noir") rims, the outer side of which are in diamond
cut, underline the exquisite appearance of this dramatic looking car. A strong burnt orange
interior crowns the attractiveness of this impressive "Soleil de Nuit".

The cars will be available for delivery in the first quarter of 2010. Their prices range from 1.65
Mio Euro for the five car series of the "Nocturne" to 1.45 Mio Euro for the "Sang d'Argent" and
1.55 Mio for the "Soleil de Nuit", the Veyron and Grand Sport one-off models.

All these models are a visible proof of how creativeness and inspiration can be successfully driven
to new limits. Bugatti's constant strive for new technology, more power with less weight, more
innovative design aiming for improved speed, easier handling and more inspiring elegance has
become legendary. Bugatti's sophisticated individualization and personalization program has
opened new opportunities for the creative and discerning customers found in the Middle East.
New materials have widened the range of personalized options and have led to combinations and
applications of different varieties of high tech elements never seen before. Thus Bugatti chose
the Dubai Motor Show to present these new combinations the first and only time to a broader

100 years later the Bugatti brand is well established again

Honouring the foundation of the company in 1909 Bugatti Automobiles S.A.S opened the
anniversary with a one-off version of the Veyron, the "Bleu Centenaire", at the Geneva Motor
Show in March. At the Villa d'Este weekend at the end of April the company paid tribute to
Bugatti's racing history – which was to a great extend responsible for the worldwide reputation
of the brand – with four very special Grand Sports, accompanied by their respective Type 35
predecessors, all featuring the traditional racing colours representing France, Italy, England and
Germany, namely blue, red, green and white. Bugatti was then one of the honoured marques at
the Pebble Beach Concours d'Elegance in California in August and highlighted the event with
the presentation of the "Sang Bleu", a one off Grand Sport in a breathtaking and unique carbon
– aluminium combination. The "100th Anniversary Weekend" in Molsheim in September was
the platform for a glimpse into the future which might look like the Bugatti 16 C Galibier
concept – intended to be the most exclusive, elegant and powerful four door automobile in the

The presentation of these very special cars at the Dubai Motor Show is the final highlight, with
which Bugatti ends its Centenary celebrations. We are honoured to complete our 100 Years at
this prestigious Motor Show of a very important market for Bugatti.

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    • 1 Second Ago
      • 5 Years Ago
      A special edition of a special edition.
      • 5 Years Ago
      Dubai edition? Which one is the "I can't pay my bills" model?
      • 5 Years Ago
      Nobody should honor dubai. Unless it includes a nuclear warhead.
      • 5 Years Ago
      Why not just call it the MMTB (More Money Than Brains) edition?
      • 5 Years Ago
      I can't really explain it, but this car has lost its luster for me.

      Might have to do with it having more special editions than a Mustang, but I don't think thats it.
        • 5 Years Ago
        Needs more mirror chrome!
        • 5 Years Ago
        @ AC
        Bugatti does have a racing history although they are not racing currently.
        I also dislike VW, but this car is just so special, so the special editions might as well just be called "variations" or "models" or "trim levels" for all I care.
        • 5 Years Ago
        It seems people fail to realize that Bugatti customers are not exactly cross-shopping between 599s, DB9s and such grand tourers, since they might as well buy them all. It's not like they're worried that's either a $2.5M car or a yacht, they've got enough money to get both of them, plus a personal jet and a private island (with its corresponding air strip and marina, of course) in the Caribbean.
        • 5 Years Ago
        You aren't looking at it from the correct perspective if you think the 599 compairs at all with the Veyron. They may both be GTs but the Bugatti is engineered to such incredibly high standards, reliability, and performance that the Ferrari is more closely related to a fiesta than a Veyron. There is not a single compromise in the car, and if you have ever seen one in person you can instantly tell how flipping amazing these beauties are in just about every day.

        Put another way: I don't remember the first time I saw a 599 drive by, but I will always remember having one of the drivers in Gumball last year take me into the private garage the owner had parked in for that leg of the journey and showing me the Veyron. Maybe you don't think it is special anymore, but you should respect the fact that it is superior to almost every car built, ever, in its engineering.
        • 5 Years Ago
        I agree that Bugatti is diluting the Veyron with all this rich people nonsense. They need to stop treating it like a show floor trophy, thats not what it is. It probably kills the engineers to see what Bugatti is doing to the Veyron, the car needs to be driven so it can smash records, not sitting in show floors and garages doing nothing.

        The only time we ever see a Veyron in motion these days is when some dumb ass crashes it.
        • 5 Years Ago
        By purely looking at Grand Tourer as a class, they are in the same class. Both are beautiful cars in their own right, but the Ferrari is far more practical (feels weird just typing that) than a Veyron. Plus if you look at these "new" special editions, you will be saving yourself $2.1 MILLION, by going with the Ferrari.

        I just find it hard to believe that any rational person can argue that a Veyron is 2.1 million dollars better of a car than a Ferrari 599, and for me, that is the only comparison that really matters.

        Not that a rational person is really looking to spend $300k on a car, let alone 2.5 million.
        • 5 Years Ago

        I am not arguing about its technical achievements. You can't.

        Like I said, it's LOST its luster for me. Meaning it previously had some. I used to love the car, but as time has come and gone, it just doesn't do anything for me anymore.

        Lastly, I don't recall anyone ever calling it the "best road car of all time". Many journalists have praised as an amazing technical achievement, but the best road car? Hardly.
        • 5 Years Ago
        How's a 599 even come close to comparing? Do you know anything about engineering at all? It's inferior in every way, and there's a reason the real cost of the Veyron is 5 million or so, and the 599 costs 300K. Those two cars may be grand touring cars, and both are very good, but they're not comparable.
        • 5 Years Ago
        If we are comparing Grand Tourer's, I would take a 599 GTB well before a Veyron. Not just because of cost, but because I believe the 599 to be a far superior car. Speed isn't everything.
        • 5 Years Ago
        it's prob the overblown advertisement everywhere without actual racing history to back it up. McLaren F1 is not as fast as Veyrons, but it sure did more than just having dozens of special editions for show on the street instead of race track..

        that's just how I feel.
        • 5 Years Ago
        I agree. There is always a new special edition or limited edition or something going on. Quite honestly there are too many special editions of this thing (and all it is, is a different color, different trim, and a plaque with a number). I wouldn't go so far as to say that a 599 and Veyron are in the same class. But given the choice between them I would take the Ferrari. Yes, the Veyron is special. Yes it's exclusive. Yes it is a modern marvel. But I wouldn't want to own one. Maybe drive one for a day, but not own one.

        Besides, do you realize how many other wonderful and very special vehicles you could own for the price of one Veyron? I'd much rather own an Lp640, Lotus Exige, Audi R8 (the v8 is fine no need for the v10), and a classic 1969 Corvette Stingray (triple black) and have some change to spare than own just ONE Veyron. But maybe that's just me.
      • 5 Years Ago
      "three special editions Veyrons"

      Please proofread before you post articles AB.
        • 5 Years Ago
        They had to get it out ASAP, before Bugatti announced another three.

        Seriously, this car is like the Hydra. You get used to one version and three more pop up in its place.
      • 5 Years Ago
      Dubai is going bankrupt... They should make a special edition Ford Pinto instead.
      • 5 Years Ago
      I would normally have to say that these special edition Veyrons have gotten out of hand BUT that Soliel de Nuit is absolutely gorgeous!
      • 5 Years Ago
      You know whats funny about these special edtions, its that when you buy a multi million dollar car you, this one in particular, you can specify what ever you want on the car. color, trim, interior...ect. and that would be a "regular" Veyron. BUT when they chose the color scheme its suddenly a special edtion that cost two three times as much as a regular veyron. these whole special edtions are a load of hoopla.

      I've seen two Veyrons in the same place before, In the same room for that matter belive it or not. One was a red and white veyron and that was considered a regular veyron. while talking with the owner, he said it was worth about a million, but directly to its right about 5 feet was the all chrome and un-painted carbon fiber one, the Pur Sang, and he claimed that one was worth Five Million.... Its mind boggling the amount of money people have to throw away when one veyron isnt enough or let alone special enough...
        • 5 Years Ago
        You've been to the exotic car museum at Millenia Mall in Orlando FL too then Peter? It'd be funny if you're the same Peter I knew back in the day.
      • 5 Years Ago
      With the chrome lower half the Nocturne starts looking like the old Bentley Hunadiers concept that predates the Bugatti.

      Still, i'd rather one of those matte blue editions they had...
      • 5 Years Ago
      it is Qatar not Quatar ....
      In my opinion some of people here are racist and they Low-knowledge about countries of the Middle East and think that so far they travel on camels and live in tents, as described by their biased media, anyway, I am very proud with camels , tents and every thing in contact with desert and we will continue clinging to them for many generations also ,our culture will not disappear as cultures of some States that (some) of their population think ( they are better than us but in fact their countries try very hard to save their cultures from disappear ) ,on the other hand, this talk to >>(Patients with racism) , why all this hatred, envy against ME ?? I hope with all ignorant racist to ask the ordinary person neutral ( not biased ) came from the ME or, rather, the Arab Gulf , How these people treat them and how to live there??.
      Finally, i hope i can clear my message in this comment for this group of people .

      note: sorry 4 my bad language .... thanks 4 google (;
        • 5 Years Ago

        thx for replaying and i'am not a douche bag , we have poor people also not all of us
        r a douche bag :)


        thx for replaying but u didn't understand me well due to my bad language i guess, but what i meant and concentrated on ((racist people )) in general neither American nor European people or any countries in the world .
        and i am thankful that u clear some facts about the differences between a visit to the country or to see it through visual media or internet .
        • 5 Years Ago
        "i'am not a douche bag, we have poor people also not all of us r a douche bag :)"

        Epic. Just epic.
        • 5 Years Ago
        QaTaRI, I have no idea what you just said, but I do have a feeling that you are generally a douche bag.
        • 5 Years Ago
        I think he's trying to say that "American's are culturally ignorant and insensitive."

        As someone who's traveled internationally, and lived in a foreign country for 18 months, I'd agree with him for the most part. Once you travel outside of the US borders, it's totally different looking in from the outside.
      • 5 Years Ago
      The blue on the Soleil de Nuit is one of my favorite blues I've ever seen. Congrats to Bugatti for finally producing a "Special Edition" that I care for!
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